NDR 2 Audience in Germany
NDR 2 has an estimated audience of 1,921,075 people in Germany. 52.5% are female, 47.5% are male, average age 40.8. Top regions: Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Stradivarius, Progressive rock, Israel, KLIX (AM), Home Delivery.
The average NDR 2 fan in Germany is 40.8 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Stradivarius, Progressive rock, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the NDR 2 audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of NDR 2 fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 40.8 |
| Estimated audience size | 1,921,075 |
Audience persona
The typical NDR 2 fan in Germany is balanced, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 928,440 | 4.23× |
| Schleswig-Holstein | 304,533 | 3.75× |
| Nordrhein-Westfalen | 147,669 | 0.3× |
| Hamburg | 130,823 | 2.56× |
| Mecklenburg-Vorpommern | 96,348 | 2.23× |
| Bayern | 31,559 | 0.09× |
| Hessen | 31,460 | 0.18× |
| Baden-Württemberg | 26,227 | 0.08× |
| Sachsen-Anhalt | 24,595 | 0.42× |
| Bremen | 23,179 | 1.2× |
| Berlin | 22,891 | 0.23× |
| Brandenburg | 19,476 | 0.28× |
| Sachsen | 13,733 | 0.12× |
| Thüringen | 12,205 | 0.21× |
| Rheinland-Pfalz | 10,678 | 0.09× |
| Saarland | 1,379 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.73× | Music & Radio |
| Israel | 1.93× | Travel & Leisure |
| KLIX (AM) | 2.12× | Music & Radio |
| Home Delivery | 1.81× | Food & Beverages |
| Volvo V60 | 2.09× | Cars & Mobility |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| Preacher (comics) | 2.88× | Literature |
| Glashütte | 1.68× | Travel & Leisure |
| Esra Erol | 2.06× | Movies & TV |
| Keeper (password manager) | 1.58× | Technology & Electronics |
| Celtic mythology | 1.9× | Arts & Culture |
| Theocracy | 3.55× | Music & Radio |
| Huck (magazine) | 3.35× | Internet & Social Media |
| Gender-neutral language | 1.88× | Politics & Society |
| The Equalizer | 1.67× | Movies & TV |
| Information sensitivity | 1.74× | Technology & Electronics |
| Viator | 2.01× | Travel & Leisure |
| Throne of Glass | 1.78× | Literature |
| Competitive dance | 1.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.22 |
| Sports Activity | POWER | 1.18 |
| Indulgence | JOY | 1.15 |
| Pet Ownership | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.09 |
| Tradition | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.5% |
| Denmark | 0.6% |
| Spain | 0.4% |
See NDR 2 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- Antenne Bayern (2,206,716)
Frequently asked questions
How many fans does NDR 2 have in Germany?
NDR 2 has an estimated audience of 1,921,075 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of NDR 2 fans?
52.5% of NDR 2 fans are female, 47.5% are male, with an average age of 40.8 years.
Which brands do NDR 2 fans like most?
NDR 2 fans show strongest brand affinity for Stradivarius (1.97×), Progressive rock (1.73×), and Israel (1.93×) over the country average.
Where do NDR 2 fans live in Germany?
NDR 2 fans in Germany are most concentrated in Niedersachsen (reach 928,440), Schleswig-Holstein (reach 304,533), and Nordrhein-Westfalen (reach 147,669). These three regions account for the largest share of the active audience.
What other brands do NDR 2 fans also like?
Beyond NDR 2 itself, the audience over-indexes on Progressive rock (1.73×), Israel (1.93×), KLIX (AM) (2.12×), and Home Delivery (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.