NDR 2 Audience in Germany
A data profile of the people who buy, follow and care about NDR 2 in Germany — modelled from more than twelve digital signal sources. NDR 2 has an estimated audience of 2,319,475 people in Germany.
The average NDR 2 fan in Germany is 41.3 years old, balanced, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen.
Top brand affinities include Nature, Tagesschau, Volunteering, with strongest over-indexing on Nature (2.03× the country average).
Demographically, the NDR 2 audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NDR 2 fan in Germany is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the NDR 2 profile in Germany.
Search interest · 12-month trend
Demographics of NDR 2 fans
53.3% are female, 46.7% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.3 |
| Estimated audience size | 2,319,475 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide NDR 2 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 97.0% |
| Denmark | 0.9% |
| Spain | 0.3% |
Geography
Where the NDR 2 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~900K | 4.19× | |
| 02 | Schleswig-Holstein | ~300K | 3.88× | |
| 03 | Hamburg | ~100K | 2.56× | |
| 04 | Mecklenburg-Vorpommern | ~100K | 2.21× | |
| 05 | Bremen | ~20K | 1.22× | |
| 06 | Sachsen-Anhalt | ~30K | 0.44× | |
| 07 | Saarland | ~9K | 0.31× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.29× | |
| 09 | Brandenburg | ~20K | 0.28× | |
| 10 | Thüringen | ~20K | 0.26× | |
| 11 | Berlin | ~20K | 0.21× | |
| 12 | Hessen | ~30K | 0.18× | |
| 13 | Sachsen | ~20K | 0.15× | |
| 14 | Rheinland-Pfalz | ~20K | 0.13× | |
| 15 | Bayern | ~40K | 0.10× | |
| 16 | Baden-Württemberg | ~30K | 0.10× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NDR 2 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 7.80× | ||
| 02 | Fox News Channel | Movies & TV | 7.80× | ||
| 03 | Volunteering | Politics & Society | 2.84× | ||
| 04 | Breaking news | Movies & TV | 2.31× | ||
| 05 | Nature | Home & Garden | 2.03× | ||
| 06 | Telegram | Internet & Social Media | 1.98× | ||
| 07 | Vacations | Travel & Leisure | 1.86× | ||
| 08 | Lodging | Travel & Leisure | 1.84× | ||
| 09 | Tagesschau | Movies & TV | 1.77× | ||
| 10 | Online newspaper | News | 1.75× | ||
| 11 | Focus | News | 1.74× | ||
| 12 | Local news | News | 1.65× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 14 | Transfermarkt | Sports | 1.62× | ||
| 15 | Desserts | Food & Beverages | 1.61× | ||
| 16 | Family | Kids & Family | 1.60× | ||
| 17 | Kitchen | Home & Garden | 1.55× | ||
| 18 | German language | Politics & Society | 1.52× | ||
| 19 | Technology & Electronics | 1.51× | |||
| 20 | Google Maps | Internet & Social Media | 1.50× |
Personality of the NDR 2 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does NDR 2 have in Germany?
NDR 2 has an estimated audience of 2,319,475 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of NDR 2 fans?
53.3% of NDR 2 fans are female, 46.7% are male, with an average age of 41.3 years.
Which brands do NDR 2 fans like most?
NDR 2 fans show strongest brand affinity for Nature (2.03×), Tagesschau (1.77×), and Volunteering (2.84×) over the country average.
Where do NDR 2 fans live in Germany?
NDR 2 fans in Germany are most concentrated in Niedersachsen (reach ~900K), Schleswig-Holstein (reach ~300K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do NDR 2 fans also like?
Beyond NDR 2 itself, the audience over-indexes on Tagesschau (1.77×), Volunteering (2.84×), Breaking news (2.31×), and Family (1.6×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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