NDR 2 Audience in Germany

NDR 2 has an estimated audience of 1,921,075 people in Germany. 52.5% are female, 47.5% are male, average age 40.8. Top regions: Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Thomas Gottschalk, Tagesschau, Nordic walking, Satire, Transfermarkt.

The average NDR 2 fan in Germany is 40.8 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Thomas Gottschalk, Tagesschau, Nordic walking, with strongest over-indexing on Thomas Gottschalk (16.57× the country average). Demographically, the NDR 2 audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of NDR 2 fans

Demographic split for NDR 2 audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age40.8
Estimated audience size1,921,075

Audience persona

The typical NDR 2 fan in Germany is balanced, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Thomas Gottschalk.

Top regions in Germany

Top regions ranked by reach for NDR 2 in Germany
RegionReachAffinity
Niedersachsen928,4404.23×
Schleswig-Holstein304,5333.75×
Nordrhein-Westfalen147,6690.3×
Hamburg130,8232.56×
Mecklenburg-Vorpommern96,3482.23×
Bayern31,5590.09×
Hessen31,4600.18×
Baden-Württemberg26,2270.08×
Sachsen-Anhalt24,5950.42×
Bremen23,1791.2×
Berlin22,8910.23×
Brandenburg19,4760.28×
Sachsen13,7330.12×
Thüringen12,2050.21×
Rheinland-Pfalz10,6780.09×
Saarland1,3790.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NDR 2 audience
BrandAffinityCategory
Thomas Gottschalk16.57×Movies & TV
Tagesschau2.58×Movies & TV
Nordic walking11.76×Sports
Satire3.65×Literature
Transfermarkt2.22×Sports
Vacations2.18×Travel & Leisure
Hygiene2.37×Beauty & Wellness
Livemusic2.32×Music & Radio
German language1.97×Politics & Society
German television comedy3.91×Movies & TV
North Rhine-Westphalia1.8×Travel & Leisure
Breaking news1.87×Movies & TV
StuttgartTravel & Leisure
Western Union2.46×Business & Career
Modern architecture2.11×Arts & Culture
Hundeurlaub4.89×Pets & Animals
Volunteering2.06×Politics & Society
Maine Coon2.65×Pets & Animals
Westdeutscher Rundfunk2.12×Movies & TV
Self care1.97×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NDR 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.22
Sports ActivityPOWER1.18
IndulgenceJOY1.15
Pet OwnershipJOY1.12
Family OrientationCONSERVATISM1.09
TraditionCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for NDR 2
CountryShare
Germany97.5%
Denmark0.6%
Spain0.4%

See NDR 2 audiences in other countries

More Music & Radio audiences in Germany

Frequently asked questions

How many fans does NDR 2 have in Germany?

NDR 2 has an estimated audience of 1,921,075 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.

What is the gender split and age of NDR 2 fans?

52.5% of NDR 2 fans are female, 47.5% are male, with an average age of 40.8 years.

Which brands do NDR 2 fans like most?

NDR 2 fans show strongest brand affinity for Thomas Gottschalk (16.57×), Tagesschau (2.58×), and Nordic walking (11.76×) over the country average.

Where do NDR 2 fans live in Germany?

NDR 2 fans in Germany are most concentrated in Niedersachsen (reach 928,440), Schleswig-Holstein (reach 304,533), and Nordrhein-Westfalen (reach 147,669). These three regions account for the largest share of the active audience.

What other brands do NDR 2 fans also like?

Beyond NDR 2 itself, the audience over-indexes on Tagesschau (2.58×), Nordic walking (11.76×), Satire (3.65×), and Transfermarkt (2.22×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for NDR 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.