Antenne Bayern Audience in Germany
Antenne Bayern has an estimated audience of 2,206,715 people in Germany. 63.6% are female, 36.4% are male, average age 40.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Rossmann, Home Office, Stradivarius, Škoda Kodiaq.
The average Antenne Bayern fan in Germany is 40.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Rossmann, Home Office, with strongest over-indexing on Goes (2.33× the country average). Demographically, the Antenne Bayern audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Antenne Bayern fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.8 |
| Estimated audience size | 2,206,715 |
Audience persona
The typical Antenne Bayern fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,655,037 | 9.4× |
| Baden-Württemberg | 299,322 | 0.99× |
| Nordrhein-Westfalen | 247,934 | 0.51× |
| Hessen | 142,258 | 0.85× |
| Niedersachsen | 60,365 | 0.28× |
| Rheinland-Pfalz | 56,066 | 0.51× |
| Sachsen | 55,904 | 0.52× |
| Thüringen | 41,558 | 0.74× |
| Berlin | 27,550 | 0.28× |
| Schleswig-Holstein | 19,245 | 0.24× |
| Brandenburg | 18,133 | 0.26× |
| Saarland | 15,032 | 0.55× |
| Sachsen-Anhalt | 14,594 | 0.26× |
| Hamburg | 11,963 | 0.24× |
| Mecklenburg-Vorpommern | 10,489 | 0.25× |
| Bremen | 2,260 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.33× | Travel & Leisure |
| Rossmann | 1.75× | Shopping |
| Home Office | 1.71× | Business & Career |
| Stradivarius | 1.93× | Shopping |
| Škoda Kodiaq | 2.44× | Cars & Mobility |
| Jack White | 1.51× | Movies & TV |
| Chalkidiki | 2.81× | Travel & Leisure |
| Figure painting (hobby) | 2.68× | Arts & Culture |
| Preacher (comics) | 4.34× | Literature |
| Antwone Fisher (film) | 12.44× | Movies & TV |
| Esra Erol | 2.83× | Movies & TV |
| Competitive dance | 2.76× | Sports |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Google Home | 2.83× | Technology & Electronics |
| Carrie (novel) | 2.68× | Literature |
| Emperor Entertainment Group | 1.66× | Business & Career |
| Homesteading | 2.69× | Home & Garden |
| Molly Hatchet | 5.41× | Music & Radio |
| Knokke-Heist | 2.7× | Travel & Leisure |
| Euphonium | 4.38× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Price Sensitivity | PREMIUM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Indulgence | JOY | 0.99 |
| Sports Activity | POWER | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.6% |
| Austria | 2.5% |
| United States | 1.4% |
See Antenne Bayern audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Antenne Bayern have in Germany?
Antenne Bayern has an estimated audience of 2,206,715 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Antenne Bayern fans?
63.6% of Antenne Bayern fans are female, 36.4% are male, with an average age of 40.8 years.
Which brands do Antenne Bayern fans like most?
Antenne Bayern fans show strongest brand affinity for Goes (2.33×), Rossmann (1.75×), and Home Office (1.71×) over the country average.
Where do Antenne Bayern fans live in Germany?
Antenne Bayern fans in Germany are most concentrated in Bayern (reach 1,655,037), Baden-Württemberg (reach 299,322), and Nordrhein-Westfalen (reach 247,934). These three regions account for the largest share of the active audience.
What other brands do Antenne Bayern fans also like?
Beyond Antenne Bayern itself, the audience over-indexes on Rossmann (1.75×), Home Office (1.71×), Stradivarius (1.93×), and Škoda Kodiaq (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antenne Bayern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.