Rascasse Audience Intelligence

Antenne Bayern Audience in Germany

A data profile of the people who buy, follow and care about Antenne Bayern in Germany — modelled from more than twelve digital signal sources. Antenne Bayern has an estimated audience of 2,200,397 people in Germany.

#6among Radio Station in Germany#245in Music & Radio

The average Antenne Bayern fan in Germany is 40.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Bild, Bayerischer Rundfunk, FOCUS Online, with strongest over-indexing on Bild (2.47× the country average).

Demographically, the Antenne Bayern audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Antenne Bayern fan in Germany is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Bild.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Antenne Bayern profile in Germany.

Audience size
2.2M
in Germany
Gender
63.6%♀
36.4% male
Age
40.8
average years
Country rank
#3029
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Antenne Bayern fans

63.6% are female, 36.4% are male, average age 40.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Antenne Bayern audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age40.8
Estimated audience size2,200,397
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Antenne Bayern audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4926%
50+18%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Antenne Bayern audience comes from Germany.

Worldwide audience distribution share by country for Antenne Bayern
CountryShare
Germany88.5%
Austria2.5%
United States1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Antenne Bayern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Antenne Bayern fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M9.57×
02Baden-Württemberg~300K0.94×
03Hessen~100K0.80×
04Thüringen~40K0.78×
05Saarland~20K0.58×
06Sachsen~60K0.51×
07Nordrhein-Westfalen~200K0.49×
08Rheinland-Pfalz~50K0.49×
09Bremen~6K0.31×
10Mecklenburg-Vorpommern~10K0.30×
11Brandenburg~20K0.29×
12Sachsen-Anhalt~20K0.29×
13Niedersachsen~60K0.28×
14Berlin~30K0.27×
15Schleswig-Holstein~20K0.26×
16Hamburg~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Antenne Bayern, Germany
0.25×1.00×9.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Antenne Bayern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Antenne Bayern audience
#·InterestCategoryAffinity×
01Radio BAYERN 3Music & Radio14.94×
02Bayerischer RundfunkMovies & TV5.03×
03Bauer sucht FrauMovies & TV4.53×
04BUNTE.deInternet & Social Media3.91×
05HolidayCheckTravel & Leisure3.22×
06FOCUS OnlineNews3.06×
07Let's Dance (German TV series)Movies & TV2.99×
08Wetter.comHome & Garden2.85×
09Schlager musicMusic & Radio2.68×
10BildNews2.47×
11SportschauSports2.42×
12DeichmannShopping2.23×
13TagesschauMovies & TV2.07×
14SmartphonesTechnology & Electronics1.88×
15REWEShopping1.87×
16Politics and social issuesPolitics & Society1.74×
17InstagramInternet & Social Media1.72×
18YouTubeMovies & TV1.68×
19BeveragesFood & Beverages1.67×
20PetsPets & Animals1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Antenne Bayern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Antenne Bayern audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.93×
ExtroversionTHRILL1.74×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Antenne Bayern audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Urban LifestyleOPEN0.87×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Antenne Bayern have in Germany?

Antenne Bayern has an estimated audience of 2,200,397 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Antenne Bayern fans?

63.6% of Antenne Bayern fans are female, 36.4% are male, with an average age of 40.8 years.

03

Which brands do Antenne Bayern fans like most?

Antenne Bayern fans show strongest brand affinity for Bild (2.47×), Bayerischer Rundfunk (5.03×), and FOCUS Online (3.06×) over the country average.

04

Where do Antenne Bayern fans live in Germany?

Antenne Bayern fans in Germany are most concentrated in Bayern (reach ~1.5M), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Antenne Bayern fans also like?

Beyond Antenne Bayern itself, the audience over-indexes on Bayerischer Rundfunk (5.03×), FOCUS Online (3.06×), Tagesschau (2.07×), and Radio BAYERN 3 (14.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Antenne Bayern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Antenne Bayern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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