Rascasse Audience Intelligence

WDR 4 Audience in Germany

A data profile of the people who buy, follow and care about WDR 4 in Germany — modelled from more than twelve digital signal sources. WDR 4 has an estimated audience of 3,188,301 people in Germany.

#2among Radio Station in Germany#137in Music & Radio

The average WDR 4 fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen.

Top brand affinities include Roland Kaiser, Nature, Tagesschau, with strongest over-indexing on Roland Kaiser (3.58× the country average).

Demographically, the WDR 4 audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WDR 4 fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WDR 4 profile in Germany.

Audience size
3.2M
in Germany
Gender
54.8%♀
45.2% male
Age
40.4
average years
Country rank
#1959
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WDR 4 fans

54.8% are female, 45.2% are male, average age 40.4.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for WDR 4 audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age40.4
Estimated audience size3,188,301
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the WDR 4 audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

93.4%

of the worldwide WDR 4 audience comes from Germany.

Worldwide audience distribution share by country for WDR 4
CountryShare
Germany93.4%
Netherlands2.5%
Spain0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WDR 4 audience in Germany is strongest.

Fig. 05

Top regions by affinity

WDR 4 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2.5M10.83×
02Niedersachsen~300K0.85×
03Rheinland-Pfalz~100K0.81×
04Hessen~100K0.62×
05Hamburg~30K0.43×
06Berlin~50K0.35×
07Saarland~10K0.34×
08Bremen~9K0.34×
09Schleswig-Holstein~40K0.33×
10Mecklenburg-Vorpommern~20K0.30×
11Sachsen-Anhalt~20K0.27×
12Thüringen~20K0.27×
13Bayern~100K0.22×
14Baden-Württemberg~90K0.21×
15Sachsen~30K0.21×
16Brandenburg~20K0.21×
Fig. 06

Affinity by region

Affinity by region — WDR 4, Germany
0.21×1.00×10.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WDR 4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WDR 4 audience
#·InterestCategoryAffinity×
01Bernhard BrinkMusic & Radio6.06×
02Kastelruther SpatzenMusic & Radio5.62×
03Semino RossiMusic & Radio5.49×
04Andrea JürgensMusic & Radio5.20×
05Andy BorgMusic & Radio3.60×
06Roland KaiserMusic & Radio3.58×
07Florian SilbereisenMusic & Radio3.58×
08Udo JürgensMusic & Radio3.48×
09Wolfgang PetryMusic & Radio3.17×
10Schlager musicMusic & Radio2.90×
11VolunteeringPolitics & Society2.48×
12Beatrice EgliMusic & Radio2.39×
13Helene FischerMusic & Radio2.28×
14NatureHome & Garden2.26×
15VacationsTravel & Leisure2.05×
16TagesschauMovies & TV1.86×
17TransfermarktSports1.75×
18FamilyKids & Family1.69×
19TattoosFashion & Accessoires1.56×
20KitchenHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WDR 4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WDR 4 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Need for SecurityCONSERVATISM1.25×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WDR 4 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Sports ActivityPOWER0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WDR 4 have in Germany?

WDR 4 has an estimated audience of 3,188,301 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of WDR 4 fans?

54.8% of WDR 4 fans are female, 45.2% are male, with an average age of 40.4 years.

03

Which brands do WDR 4 fans like most?

WDR 4 fans show strongest brand affinity for Roland Kaiser (3.58×), Nature (2.26×), and Tagesschau (1.86×) over the country average.

04

Where do WDR 4 fans live in Germany?

WDR 4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Niedersachsen (reach ~300K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WDR 4 fans also like?

Beyond WDR 4 itself, the audience over-indexes on Nature (2.26×), Tagesschau (1.86×), Schlager music (2.9×), and Florian Silbereisen (3.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See WDR 4 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WDR 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →