WDR 4 Audience in Germany
WDR 4 has an estimated audience of 3,017,997 people in Germany. 54.0% are female, 46.0% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Time (magazine), Israel, Stradivarius, KLIX (AM), Home Delivery.
The average WDR 4 fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Time (magazine), Israel, Stradivarius, with strongest over-indexing on Time (magazine) (3.55× the country average). Demographically, the WDR 4 audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of WDR 4 fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.9 |
| Estimated audience size | 3,017,997 |
Audience persona
The typical WDR 4 fan in Germany is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,263,498 | 11× |
| Niedersachsen | 241,453 | 0.82× |
| Hessen | 145,801 | 0.63× |
| Rheinland-Pfalz | 109,850 | 0.73× |
| Bayern | 104,660 | 0.22× |
| Baden-Württemberg | 86,836 | 0.21× |
| Berlin | 49,672 | 0.37× |
| Schleswig-Holstein | 32,495 | 0.3× |
| Hamburg | 29,309 | 0.43× |
| Sachsen | 26,184 | 0.18× |
| Sachsen-Anhalt | 16,836 | 0.22× |
| Thüringen | 15,114 | 0.2× |
| Brandenburg | 12,208 | 0.13× |
| Mecklenburg-Vorpommern | 9,346 | 0.16× |
| Saarland | 8,864 | 0.24× |
| Bremen | 4,419 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 3.55× | News |
| Israel | 2.2× | Travel & Leisure |
| Stradivarius | 1.72× | Shopping |
| KLIX (AM) | 2.55× | Music & Radio |
| Home Delivery | 2.08× | Food & Beverages |
| Škoda Kodiaq | 1.53× | Cars & Mobility |
| Snow White (Fables) | 1.64× | Literature |
| Volvo V60 | 2.2× | Cars & Mobility |
| Zagreb | 1.8× | Travel & Leisure |
| Preacher (comics) | 3× | Literature |
| Emperor Entertainment Group | 1.61× | Business & Career |
| Glashütte | 1.73× | Travel & Leisure |
| Theocracy | 3.8× | Music & Radio |
| Competitive dance | 2.04× | Sports |
| Esra Erol | 2.02× | Movies & TV |
| Throne of Glass | 1.98× | Literature |
| Keeper (password manager) | 1.51× | Technology & Electronics |
| Celtic mythology | 1.82× | Arts & Culture |
| Gender-neutral language | 1.88× | Politics & Society |
| Huck (magazine) | 3.18× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.09 |
| Sports Activity | POWER | 1.01 |
| Tradition | CONSERVATISM | 1.01 |
| Pet Ownership | JOY | 0.99 |
| Patriotism | CONSERVATISM | 0.98 |
| Indulgence | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.2% |
| Netherlands | 2.6% |
| Spain | 0.8% |
See WDR 4 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
- Antenne Bayern (2,206,716)
Frequently asked questions
How many fans does WDR 4 have in Germany?
WDR 4 has an estimated audience of 3,017,997 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of WDR 4 fans?
54.0% of WDR 4 fans are female, 46.0% are male, with an average age of 39.9 years.
Which brands do WDR 4 fans like most?
WDR 4 fans show strongest brand affinity for Time (magazine) (3.55×), Israel (2.2×), and Stradivarius (1.72×) over the country average.
Where do WDR 4 fans live in Germany?
WDR 4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,263,498), Niedersachsen (reach 241,453), and Hessen (reach 145,801). These three regions account for the largest share of the active audience.
What other brands do WDR 4 fans also like?
Beyond WDR 4 itself, the audience over-indexes on Israel (2.2×), Stradivarius (1.72×), KLIX (AM) (2.55×), and Home Delivery (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WDR 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.