Radio Bob Audience in Germany

Radio Bob has an estimated audience of 2,417,155 people in Germany. 50.8% are female, 49.2% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, KLIX (AM), Home Delivery, Figure painting (hobby).
The average Radio Bob fan in Germany is 40.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, KLIX (AM), with strongest over-indexing on Progressive rock (2.13× the country average). Demographically, the Radio Bob audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Bob fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 40.2 |
| Estimated audience size | 2,417,155 |
Audience persona
The typical Radio Bob fan in Germany is balanced, around 40.2 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 525,978 | 1.35× |
| Nordrhein-Westfalen | 493,220 | 0.93× |
| Baden-Württemberg | 341,226 | 1.03× |
| Hessen | 235,047 | 1.28× |
| Niedersachsen | 219,970 | 0.94× |
| Sachsen | 164,043 | 1.38× |
| Thüringen | 123,503 | 2.01× |
| Rheinland-Pfalz | 119,068 | 0.98× |
| Schleswig-Holstein | 100,499 | 1.16× |
| Brandenburg | 67,845 | 0.9× |
| Sachsen-Anhalt | 61,626 | 0.98× |
| Berlin | 47,341 | 0.44× |
| Hamburg | 35,822 | 0.66× |
| Saarland | 27,137 | 0.91× |
| Mecklenburg-Vorpommern | 26,704 | 0.58× |
| Bremen | 9,518 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.13× | Music & Radio |
| Stradivarius | 1.61× | Shopping |
| KLIX (AM) | 2.06× | Music & Radio |
| Home Delivery | 1.56× | Food & Beverages |
| Figure painting (hobby) | 1.76× | Arts & Culture |
| Emperor Entertainment Group | 1.59× | Business & Career |
| Chalkidiki | 1.7× | Travel & Leisure |
| Preacher (comics) | 2.47× | Literature |
| Jason Clarke (actor) | 1.69× | Movies & TV |
| The Equalizer | 1.76× | Movies & TV |
| Information sensitivity | 1.82× | Technology & Electronics |
| Gender-neutral language | 1.88× | Politics & Society |
| Scratching post | 1.97× | Pets & Animals |
| Carrie (novel) | 1.9× | Literature |
| Celtic mythology | 1.75× | Arts & Culture |
| Volvo V60 | 1.53× | Cars & Mobility |
| Jaguar F-Pace | 2.01× | Cars & Mobility |
| Esra Erol | 1.72× | Movies & TV |
| Huck (magazine) | 2.94× | Internet & Social Media |
| Homesteading | 1.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.2 |
| Indulgence | JOY | 1.15 |
| Pet Ownership | JOY | 1.11 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Career Orientation | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.6% |
| Austria | 1.2% |
| Switzerland | 1.1% |
See Radio Bob audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- NDR 2 (2,261,911)
- Antenne Bayern (2,206,716)
Frequently asked questions
How many fans does Radio Bob have in Germany?
Radio Bob has an estimated audience of 2,417,155 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Radio Bob fans?
50.8% of Radio Bob fans are female, 49.2% are male, with an average age of 40.2 years.
Which brands do Radio Bob fans like most?
Radio Bob fans show strongest brand affinity for Progressive rock (2.13×), Stradivarius (1.61×), and KLIX (AM) (2.06×) over the country average.
Where do Radio Bob fans live in Germany?
Radio Bob fans in Germany are most concentrated in Bayern (reach 525,978), Nordrhein-Westfalen (reach 493,220), and Baden-Württemberg (reach 341,226). These three regions account for the largest share of the active audience.
What other brands do Radio Bob fans also like?
Beyond Radio Bob itself, the audience over-indexes on Stradivarius (1.61×), KLIX (AM) (2.06×), Home Delivery (1.56×), and Figure painting (hobby) (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Bob. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.