Radio Bob Audience in Germany

Radio Bob logo

Radio Bob has an estimated audience of 2,417,155 people in Germany. 50.8% are female, 49.2% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, KLIX (AM), Home Delivery, Figure painting (hobby).

The average Radio Bob fan in Germany is 40.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, KLIX (AM), with strongest over-indexing on Progressive rock (2.13× the country average). Demographically, the Radio Bob audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Radio Bob fans

Demographic split for Radio Bob audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age40.2
Estimated audience size2,417,155

Audience persona

The typical Radio Bob fan in Germany is balanced, around 40.2 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Radio Bob in Germany
RegionReachAffinity
Bayern525,9781.35×
Nordrhein-Westfalen493,2200.93×
Baden-Württemberg341,2261.03×
Hessen235,0471.28×
Niedersachsen219,9700.94×
Sachsen164,0431.38×
Thüringen123,5032.01×
Rheinland-Pfalz119,0680.98×
Schleswig-Holstein100,4991.16×
Brandenburg67,8450.9×
Sachsen-Anhalt61,6260.98×
Berlin47,3410.44×
Hamburg35,8220.66×
Saarland27,1370.91×
Mecklenburg-Vorpommern26,7040.58×
Bremen9,5180.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio Bob audience
BrandAffinityCategory
Progressive rock2.13×Music & Radio
Stradivarius1.61×Shopping
KLIX (AM)2.06×Music & Radio
Home Delivery1.56×Food & Beverages
Figure painting (hobby)1.76×Arts & Culture
Emperor Entertainment Group1.59×Business & Career
Chalkidiki1.7×Travel & Leisure
Preacher (comics)2.47×Literature
Jason Clarke (actor)1.69×Movies & TV
The Equalizer1.76×Movies & TV
Information sensitivity1.82×Technology & Electronics
Gender-neutral language1.88×Politics & Society
Scratching post1.97×Pets & Animals
Carrie (novel)1.9×Literature
Celtic mythology1.75×Arts & Culture
Volvo V601.53×Cars & Mobility
Jaguar F-Pace2.01×Cars & Mobility
Esra Erol1.72×Movies & TV
Huck (magazine)2.94×Internet & Social Media
Homesteading1.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio Bob audience
TraitClusterScore
Sports ActivityPOWER1.2
IndulgenceJOY1.15
Pet OwnershipJOY1.11
LGBTQ+ IdentityOPEN1.08
Family OrientationCONSERVATISM1.07
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Radio Bob
CountryShare
Germany93.6%
Austria1.2%
Switzerland1.1%

See Radio Bob audiences in other countries

More Music & Radio audiences in Germany

Frequently asked questions

How many fans does Radio Bob have in Germany?

Radio Bob has an estimated audience of 2,417,155 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Radio Bob fans?

50.8% of Radio Bob fans are female, 49.2% are male, with an average age of 40.2 years.

Which brands do Radio Bob fans like most?

Radio Bob fans show strongest brand affinity for Progressive rock (2.13×), Stradivarius (1.61×), and KLIX (AM) (2.06×) over the country average.

Where do Radio Bob fans live in Germany?

Radio Bob fans in Germany are most concentrated in Bayern (reach 525,978), Nordrhein-Westfalen (reach 493,220), and Baden-Württemberg (reach 341,226). These three regions account for the largest share of the active audience.

What other brands do Radio Bob fans also like?

Beyond Radio Bob itself, the audience over-indexes on Stradivarius (1.61×), KLIX (AM) (2.06×), Home Delivery (1.56×), and Figure painting (hobby) (1.76×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Bob. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.