Chihuahua (dog) Audience in Germany
Chihuahua (dog) has an estimated audience of 6,396,620 people in Germany. 64.6% are female, 35.4% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Entertainment, Food and drink, Reading, Food, Outdoor recreation.
The average Chihuahua (dog) fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Entertainment, Food and drink, Reading, with strongest over-indexing on Entertainment (1.96× the country average). Demographically, the Chihuahua (dog) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Chihuahua (dog) fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.6 |
| Estimated audience size | 6,396,620 |
Audience persona
The typical Chihuahua (dog) fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,057,928 | 0.76× |
| Bayern | 943,877 | 0.92× |
| Hessen | 743,235 | 1.52× |
| Baden-Württemberg | 710,544 | 0.81× |
| Berlin | 409,362 | 1.43× |
| Niedersachsen | 337,558 | 0.54× |
| Rheinland-Pfalz | 253,284 | 0.79× |
| Sachsen | 220,393 | 0.7× |
| Thüringen | 148,688 | 0.91× |
| Brandenburg | 144,994 | 0.73× |
| Sachsen-Anhalt | 144,405 | 0.87× |
| Hamburg | 142,748 | 0.99× |
| Schleswig-Holstein | 118,325 | 0.52× |
| Mecklenburg-Vorpommern | 116,421 | 0.95× |
| Saarland | 115,734 | 1.47× |
| Bremen | 113,575 | 2.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.96× | Movies & TV |
| Food and drink | 1.92× | Food & Beverages |
| Reading | 2.09× | Literature |
| Food | 2.01× | Food & Beverages |
| Outdoor recreation | 2.08× | Sports |
| Sports | 1.97× | Sports |
| Arts and music | 1.89× | Arts & Culture |
| Movies | 1.98× | Movies & TV |
| Vehicles | 1.95× | Cars & Mobility |
| Music | 1.76× | Business & Career |
| American football | 2.71× | Sports |
| Pets | 2.01× | Pets & Animals |
| ImmoScout24 | 2.67× | Home & Garden |
| Animal | 2.5× | Pets & Animals |
| Consumer electronics | 1.76× | Technology & Electronics |
| Garden | 2.22× | Home & Garden |
| IKEA | 2.19× | Home & Garden |
| Live events | 1.82× | Music & Radio |
| H&M | 2.3× | Shopping |
| Bundesliga | 1.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.52 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.47 |
| Creativity | OPEN | 1.38 |
| Sports Activity | POWER | 1.35 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Japan | 18.0% |
| Germany | 6.4% |
See Chihuahua (dog) audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chihuahua (dog) have in Germany?
Chihuahua (dog) has an estimated audience of 6,396,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chihuahua (dog) fans?
64.6% of Chihuahua (dog) fans are female, 35.4% are male, with an average age of 37.6 years.
Which brands do Chihuahua (dog) fans like most?
Chihuahua (dog) fans show strongest brand affinity for Entertainment (1.96×), Food and drink (1.92×), and Reading (2.09×) over the country average.
Where do Chihuahua (dog) fans live in Germany?
Chihuahua (dog) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,057,928), Bayern (reach 943,877), and Hessen (reach 743,235). These three regions account for the largest share of the active audience.
What other brands do Chihuahua (dog) fans also like?
Beyond Chihuahua (dog) itself, the audience over-indexes on Food and drink (1.92×), Reading (2.09×), Food (2.01×), and Outdoor recreation (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chihuahua (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.