Top 50 Pets & Animals brands in Germany

This curated ranking covers the 50 largest pets & animals brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,626 pets & animals brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Pets, Animal and Dogs lead the list with a combined estimated audience of 57,146,679 people. Across all 50 entries the average audience size is 7,340,722, and the largest, Pets, reaches around 26,672,288 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each pets & animals brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Pets	26,672,288	3.6%	Lifestyle cluster	Pets & Animals
2	Animal	16,365,730	3.7%		Pets & Animals
3	Dogs	14,108,661	3.4%		Pets & Animals
4	Horses	11,507,537	4.2%	Record label	Pets & Animals
5	Cats	11,161,737	3.1%		Pets & Animals
6	Dog breed	9,948,136	5.1%		Pets & Animals
7	Pet food	9,632,068	4.5%		Pets & Animals
8	Dog food	9,532,988	5.9%		Pets & Animals
9	Mammal	9,525,902	3.4%		Pets & Animals
10	Dog walking	8,910,727	6.2%		Pets & Animals
11	Dog lovers	8,398,666	6.6%	Political party	Pets & Animals
12	Kitten	8,012,057	5.8%		Pets & Animals
13	Horse breeding	7,834,521	13.2%		Pets & Animals
14	Dog collar	7,580,942	7.3%		Pets & Animals
15	Pet store	7,195,797	4.4%		Pets & Animals
16	Horse training	7,111,467	10.8%		Pets & Animals
17	Cat food	7,108,121	5.4%		Pets & Animals
18	Dog health	6,876,055	6.2%		Pets & Animals
19	Golden Retriever	6,724,009	6.2%	Video game	Pets & Animals
20	French Bulldog	6,533,197	6.5%	Dog breed	Pets & Animals
21	Rabbits	6,530,636	4.2%		Pets & Animals
22	Obedience school	6,507,990	32.0%		Pets & Animals
23	Horse & Rider	6,473,426	15.6%		Pets & Animals
24	Labrador Retriever	6,457,092	6.3%	Dog breed	Pets & Animals
25	Chihuahua (dog)	6,396,620	6.4%		Pets & Animals
26	Dog harness	6,373,869	6.7%		Pets & Animals
27	Dachshund	6,147,826	6.9%	Dog breed	Pets & Animals
28	Maltese (dog)	5,858,611	6.8%		Pets & Animals
29	Siberian Husky	5,853,159	7.7%	Dog breed	Pets & Animals
30	Poodle	5,676,259	5.9%	Dog breed	Pets & Animals
31	Fish	5,670,689	2.1%		Pets & Animals
32	Pomeranian (dog)	5,634,881	6.0%		Pets & Animals
33	Litter box	5,624,563	7.2%		Pets & Animals
34	Pug	5,577,229	6.2%	Dog breed	Pets & Animals
35	Pet sitting	5,559,445	8.4%		Pets & Animals
36	Cat play and toys	5,447,783	6.5%		Pets & Animals
37	Persian cat	5,397,912	6.8%		Pets & Animals
38	Beagle	5,366,124	6.8%	Dog breed	Pets & Animals
39	Yorkshire Terrier	5,309,152	5.7%	Dog breed	Pets & Animals
40	Equine nutrition	5,288,812	20.0%		Pets & Animals
41	Livestock	5,131,037	2.4%		Pets & Animals
42	Birds	5,126,308	2.3%		Pets & Animals
43	Bulldog	5,107,088	5.5%	Video game	Pets & Animals
44	Shih Tzu	5,050,344	6.1%	Dog breed	Pets & Animals
45	Pony	5,032,079	13.1%		Pets & Animals
46	Rottweiler	4,963,671	6.7%		Pets & Animals
47	Pit bull	4,799,407	5.3%		Pets & Animals
48	British Shorthair	4,686,616	7.2%		Pets & Animals
49	Siamese cat	4,671,348	6.8%		Pets & Animals
50	Dog breeding	4,575,526	8.2%		Pets & Animals