Dog breed Audience in Germany
Dog breed has an estimated audience of 9,948,136 people in Germany. 63.5% are female, 36.5% are male, average age 38.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pet store, Pet food, Spiegel Online, Do it yourself (DIY), Dog grooming.
The average Dog breed fan in Germany is 38.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pet store, Pet food, Spiegel Online, with strongest over-indexing on Pet store (4.54× the country average). Demographically, the Dog breed audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog breed fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 38.0 |
| Estimated audience size | 9,948,136 |
Audience persona
The typical Dog breed fan in Germany is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,560,624 | 0.98× |
| Nordrhein-Westfalen | 1,385,043 | 0.64× |
| Baden-Württemberg | 1,371,117 | 1.01× |
| Niedersachsen | 1,081,079 | 1.12× |
| Hessen | 722,679 | 0.95× |
| Sachsen | 567,449 | 1.16× |
| Rheinland-Pfalz | 522,357 | 1.05× |
| Schleswig-Holstein | 376,675 | 1.05× |
| Berlin | 365,976 | 0.82× |
| Brandenburg | 343,649 | 1.11× |
| Sachsen-Anhalt | 306,717 | 1.19× |
| Thüringen | 292,536 | 1.15× |
| Hamburg | 224,299 | 1× |
| Mecklenburg-Vorpommern | 216,736 | 1.14× |
| Saarland | 107,728 | 0.88× |
| Bremen | 62,849 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 4.54× | Pets & Animals |
| Pet food | 3.18× | Pets & Animals |
| Spiegel Online | 1.94× | News |
| Do it yourself (DIY) | 1.84× | Home & Garden |
| Dog grooming | 4.97× | Pets & Animals |
| Fressnapf | 2.52× | Shopping |
| Lieferando.de | 1.64× | Food & Beverages |
| Flower bouquet | 2.51× | Home & Garden |
| Labrador Retriever | 2.34× | Pets & Animals |
| Airbnb | 1.52× | Travel & Leisure |
| Pet adoption | 3.83× | Pets & Animals |
| Zac Efron | 4.65× | Movies & TV |
| Livemusic | 1.98× | Music & Radio |
| Red wine | 3.7× | Food & Beverages |
| Veterinary medicine | 2.29× | Business & Career |
| Beagle | 2.34× | Pets & Animals |
| Yorkshire Terrier | 2.34× | Pets & Animals |
| Flowering plant | 2.6× | Home & Garden |
| Vegetable Gardening | 3.49× | Food & Beverages |
| Shih Tzu | 2.35× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.23 |
| DIY Mentality | THRILL | 1.35 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.18 |
| Travelling | THRILL | 1.17 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
See Dog breed audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog breed have in Germany?
Dog breed has an estimated audience of 9,948,136 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dog breed fans?
63.5% of Dog breed fans are female, 36.5% are male, with an average age of 38.0 years.
Which brands do Dog breed fans like most?
Dog breed fans show strongest brand affinity for Pet store (4.54×), Pet food (3.18×), and Spiegel Online (1.94×) over the country average.
Where do Dog breed fans live in Germany?
Dog breed fans in Germany are most concentrated in Bayern (reach 1,560,624), Nordrhein-Westfalen (reach 1,385,043), and Baden-Württemberg (reach 1,371,117). These three regions account for the largest share of the active audience.
What other brands do Dog breed fans also like?
Beyond Dog breed itself, the audience over-indexes on Pet food (3.18×), Spiegel Online (1.94×), Do it yourself (DIY) (1.84×), and Dog grooming (4.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.