A data profile of the people who buy, follow and care about Dog breed in Italy — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 7,988,463 people in Italy.
Dog breed has an estimated audience of 7,988,463 people in Italy. 62.3% are female, 37.7% are male, average age 40.4. Top brand affinities: Pet adoption, Pet store, Pet food, Dogs, Do it yourself (DIY).
Top brand affinities include Pet adoption, Pet store, Pet food, with strongest over-indexing on Pet adoption (9.43× the country average).
Demographically, the Dog breed audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
The typical Dog breed fan in Italy is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Pet adoption.
The key figures that characterise the Dog breed profile in Italy.
62.3% are female, 37.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.4 |
| Estimated audience size | 7,988,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Dog breed audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet adoption | Pets & Animals | 9.43× | ||
| 02 | Dog training | Pets & Animals | 4.41× | ||
| 03 | Dog grooming | Pets & Animals | 4.11× | ||
| 04 | Pet store | Pets & Animals | 3.47× | ||
| 05 | Pet sitting | Pets & Animals | 3.27× | ||
| 06 | Rottweiler | Pets & Animals | 2.91× | ||
| 07 | Pet food | Pets & Animals | 2.79× | ||
| 08 | Robert Redford | Movies & TV | 2.71× | ||
| 09 | Border Collie | Pets & Animals | 2.71× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.13× | ||
| 11 | Emotional intelligence | Health | 1.97× | ||
| 12 | Cat food | Pets & Animals | 1.89× | ||
| 13 | Veterinary medicine | Business & Career | 1.88× | ||
| 14 | Animal rights | Politics & Society | 1.84× | ||
| 15 | Art exhibition | Arts & Culture | 1.70× | ||
| 16 | Dogs | Pets & Animals | 1.66× | ||
| 17 | Primark | Shopping | 1.66× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 19 | Batman | Movies & TV | 1.57× | ||
| 20 | Rural tourism | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.58× | |
| Risk Appetite | THRILL | 1.39× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.