Dog breed Audience in Spain
Dog breed has an estimated audience of 5,317,179 people in Spain. 63.4% are female, 36.6% are male, average age 42.2. Top brand affinities: Singer-songwriter, Brico Dépôt, Local food, Sports nutrition, Livemusic.
Top brand affinities include Singer-songwriter, Brico Dépôt, Local food, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Dog breed audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Pets & Animals · Type: Topic
Demographics of Dog breed fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 42.2 |
| Estimated audience size | 5,317,179 |
Audience persona
The typical Dog breed fan in Spain is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Brico Dépôt | 4.57× | Shopping |
| Local food | 4.92× | Food & Beverages |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 4.14× | Music & Radio |
| Hair conditioner | 5.18× | Beauty & Wellness |
| S.S.C. Napoli | 8.53× | Sports |
| Pet store | 3.36× | Pets & Animals |
| Pet food | 3.03× | Pets & Animals |
| Poodle | 4.03× | Pets & Animals |
| Conforama | 3.17× | Home & Garden |
| Labrador Retriever | 3.88× | Pets & Animals |
| Yorkshire Terrier | 3.95× | Pets & Animals |
| Oncology | 5.64× | Health |
| Beagle | 4.02× | Pets & Animals |
| Harry Potter | 1.81× | Movies & TV |
| Maisons du Monde | 3.6× | Home & Garden |
| Dachshund | 3.94× | Pets & Animals |
| Bulldog | 3.91× | Pets & Animals |
| Manchester City F.C. | 2.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Community Orientation | OPEN | 1.34 |
| Mindfulness | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.21 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
See Dog breed audiences in other countries
More Pets & Animals audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.