A data profile of the people who buy, follow and care about Shih Tzu in Spain — modelled from more than twelve digital signal sources. Shih Tzu has an estimated audience of 2,638,731 people in Spain.
The average Shih Tzu fan in Spain is 42.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Yorkshire Terrier, Pug, French Bulldog, with strongest over-indexing on Yorkshire Terrier (6.01× the country average).
Demographically, the Shih Tzu audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Shih Tzu fan in Spain is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Yorkshire Terrier.
The key figures that characterise the Shih Tzu profile in Spain.
65.9% are female, 34.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 42.1 |
| Estimated audience size | 2,638,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Shih Tzu audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 18.9% |
| Germany | 6.1% |
Where the Shih Tzu audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~200K | 1.28× | |
| 02 | Comunidad Valenciana | ~400K | 1.21× | |
| 03 | Community of Madrid | ~500K | 1.18× | |
| 04 | Balearic Islands | ~80K | 1.10× | |
| 05 | Andalusia | ~500K | 1.06× | |
| 06 | Canary Islands | ~100K | 1.05× | |
| 07 | Catalonia | ~500K | 1.04× | |
| 08 | Region of Murcia | ~90K | 1.03× | |
| 09 | Castilla-La Mancha | ~100K | 1.02× | |
| 10 | Principality of Asturias | ~60K | 1.02× | |
| 11 | Castile and León | ~100K | 0.98× | |
| 12 | Cantabria | ~30K | 0.93× | |
| 13 | Basque Autonomous Country | ~90K | 0.92× | |
| 14 | Aragon | ~60K | 0.91× | |
| 15 | La Rioja | ~10K | 0.85× | |
| 16 | Navarre | ~30K | 0.84× | |
| 17 | Extremadura | ~40K | 0.79× |
The strongest cross-interests of the Shih Tzu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yorkshire Terrier | Pets & Animals | 6.01× | ||
| 02 | Pug | Pets & Animals | 5.98× | ||
| 03 | Pomeranian (dog) | Pets & Animals | 5.82× | ||
| 04 | Siberian Husky | Pets & Animals | 5.81× | ||
| 05 | Rottweiler | Pets & Animals | 5.76× | ||
| 06 | Boxer (dog) | Pets & Animals | 5.76× | ||
| 07 | Maltese (dog) | Pets & Animals | 5.75× | ||
| 08 | Beagle | Pets & Animals | 5.72× | ||
| 09 | Border Collie | Pets & Animals | 5.66× | ||
| 10 | French Bulldog | Pets & Animals | 5.61× | ||
| 11 | Poodle | Pets & Animals | 5.60× | ||
| 12 | Dachshund | Pets & Animals | 5.60× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 5.55× | ||
| 14 | Bulldog | Pets & Animals | 5.52× | ||
| 15 | Pit bull | Pets & Animals | 5.41× | ||
| 16 | Labrador Retriever | Pets & Animals | 5.29× | ||
| 17 | Dog harness | Pets & Animals | 5.09× | ||
| 18 | Golden Retriever | Pets & Animals | 4.95× | ||
| 19 | Dog lovers | Pets & Animals | 4.10× | ||
| 20 | Pets | Pets & Animals | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.54× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.01× | |
| Community Orientation | OPEN | 1.02× | |
| Social Media Usage | JOY | 1.05× |
Shih Tzu has an estimated audience of 2,638,731 people in Spain, concentrated in Andalusia and Community of Madrid.
65.9% of Shih Tzu fans are female, 34.1% are male, with an average age of 42.1 years.
Shih Tzu fans show strongest brand affinity for Yorkshire Terrier (6.01×), Pug (5.98×), and French Bulldog (5.61×) over the country average.
Shih Tzu fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Shih Tzu itself, the audience over-indexes on Pug (5.98×), French Bulldog (5.61×), Pomeranian (dog) (5.82×), and Poodle (5.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shih Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.