A data profile of the people who buy, follow and care about Yorkshire Terrier in Spain — modelled from more than twelve digital signal sources. Yorkshire Terrier has an estimated audience of 2,820,853 people in Spain.
The average Yorkshire Terrier fan in Spain is 41.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include French Bulldog, Poodle, Pomeranian (dog), with strongest over-indexing on French Bulldog (6.06× the country average).
Demographically, the Yorkshire Terrier audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Yorkshire Terrier fan in Spain is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for French Bulldog.
The key figures that characterise the Yorkshire Terrier profile in Spain.
66.4% are female, 33.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 41.6 |
| Estimated audience size | 2,820,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Yorkshire Terrier audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 17.1% |
| Germany | 5.7% |
Where the Yorkshire Terrier audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~200K | 1.21× | |
| 02 | Comunidad Valenciana | ~400K | 1.14× | |
| 03 | Castilla-La Mancha | ~100K | 1.13× | |
| 04 | Region of Murcia | ~100K | 1.12× | |
| 05 | Andalusia | ~600K | 1.07× | |
| 06 | Community of Madrid | ~500K | 1.06× | |
| 07 | Balearic Islands | ~80K | 1.06× | |
| 08 | Canary Islands | ~100K | 1.04× | |
| 09 | Castile and León | ~100K | 0.99× | |
| 10 | Aragon | ~70K | 0.96× | |
| 11 | Catalonia | ~500K | 0.94× | |
| 12 | Cantabria | ~30K | 0.94× | |
| 13 | Extremadura | ~60K | 0.93× | |
| 14 | La Rioja | ~20K | 0.93× | |
| 15 | Principality of Asturias | ~60K | 0.91× | |
| 16 | Basque Autonomous Country | ~90K | 0.88× | |
| 17 | Navarre | ~30K | 0.85× |
The strongest cross-interests of the Yorkshire Terrier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Welsh Corgi | Pets & Animals | 6.80× | ||
| 02 | Miniature Schnauzer | Pets & Animals | 6.80× | ||
| 03 | Boxer (dog) | Pets & Animals | 6.26× | ||
| 04 | Beagle | Pets & Animals | 6.18× | ||
| 05 | Border Collie | Pets & Animals | 6.14× | ||
| 06 | Pomeranian (dog) | Pets & Animals | 6.11× | ||
| 07 | Siberian Husky | Pets & Animals | 6.11× | ||
| 08 | French Bulldog | Pets & Animals | 6.06× | ||
| 09 | Poodle | Pets & Animals | 6.06× | ||
| 10 | Rottweiler | Pets & Animals | 6.05× | ||
| 11 | Maltese (dog) | Pets & Animals | 6.04× | ||
| 12 | Dachshund | Pets & Animals | 5.89× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 5.82× | ||
| 14 | Bulldog | Pets & Animals | 5.79× | ||
| 15 | Pit bull | Pets & Animals | 5.68× | ||
| 16 | Labrador Retriever | Pets & Animals | 5.55× | ||
| 17 | Dog harness | Pets & Animals | 5.53× | ||
| 18 | Golden Retriever | Pets & Animals | 5.19× | ||
| 19 | Dog lovers | Pets & Animals | 4.46× | ||
| 20 | Pets | Pets & Animals | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.60× | |
| Travelling | THRILL | 1.43× | |
| Healthy Lifestyle | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.97× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Social Media Usage | JOY | 1.03× |
Yorkshire Terrier has an estimated audience of 2,820,853 people in Spain, concentrated in Andalusia and Community of Madrid.
66.4% of Yorkshire Terrier fans are female, 33.6% are male, with an average age of 41.6 years.
Yorkshire Terrier fans show strongest brand affinity for French Bulldog (6.06×), Poodle (6.06×), and Pomeranian (dog) (6.11×) over the country average.
Yorkshire Terrier fans in Spain are most concentrated in Andalusia (reach ~600K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Yorkshire Terrier itself, the audience over-indexes on Poodle (6.06×), Pomeranian (dog) (6.11×), Chihuahua (dog) (5.82×), and Maltese (dog) (6.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Yorkshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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