Rascasse Audience Intelligence

Yorkshire Terrier Audience in Italy

A data profile of the people who buy, follow and care about Yorkshire Terrier in Italy — modelled from more than twelve digital signal sources. Yorkshire Terrier has an estimated audience of 4,585,436 people in Italy.

#4among Dog breed in Italy#1040among Topic in Italy#36in Pets & Animals

The average Yorkshire Terrier fan in Italy is 40.9 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yorkshire Terrier profile in Italy.

Audience size
4.6M
in Italy
Gender
65.6%♀
34.4% male
Age
40.9
average years
Country rank
#1491
Topic in Italy
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yorkshire Terrier fans

65.6% are female, 34.4% are male, average age 40.9.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Yorkshire Terrier audience in Italy
MetricValue
Female65.6%
Male34.4%
Average age40.9
Estimated audience size4,585,436
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Yorkshire Terrier audience in Italy
Age bracketShare%
16-1919%
20-2917%
30-3917%
40-4923%
50+25%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Yorkshire Terrier audience comes from Italy.

Worldwide audience distribution share by country for Yorkshire Terrier
CountryShare
United States25.5%
Japan17.1%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yorkshire Terrier audience in Italy is strongest.

Fig. 05

Top regions by affinity

Yorkshire Terrier fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1M1.37×
02Sicilia~500K1.20×
03Veneto~400K1.20×
04Trentino-Alto Adige/Südtirol~100K1.20×
05Friuli-Venezia Giulia~100K1.12×
06Emilia-Romagna~400K1.11×
07Tuscany~300K1.06×
08Piedmont~400K1.04×
09Puglia~300K1.03×
10Abruzzo~100K1.03×
11Campania~500K1.00×
12Lazio~500K0.98×
13Sardinia~100K0.98×
14Marche~100K0.96×
15Calabria~100K0.93×
16Liguria~100K0.91×
17Molise~20K0.90×
18Aosta Valley~10K0.90×
19Basilicata~40K0.89×
20Umbria~60K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Yorkshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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