A data profile of the people who buy, follow and care about Pug in Italy — modelled from more than twelve digital signal sources. Pug has an estimated audience of 4,632,300 people in Italy.
The average Pug fan in Italy is 40.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Lazio.
Top brand affinities include Pet adoption, Pet store, Pet sitting, with strongest over-indexing on Pet adoption (10.18× the country average).
Demographically, the Pug audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pug fan in Italy is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet adoption.
The key figures that characterise the Pug profile in Italy.
64.8% are female, 35.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 40.8 |
| Estimated audience size | 4,632,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Pug audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 17.2% |
| Germany | 6.1% |
Where the Pug audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~700K | 1.87× | |
| 02 | Puglia | ~500K | 1.70× | |
| 03 | Lombardy | ~1M | 1.34× | |
| 04 | Lazio | ~700K | 1.21× | |
| 05 | Sicilia | ~400K | 1.11× | |
| 06 | Veneto | ~400K | 1.09× | |
| 07 | Tuscany | ~300K | 1.09× | |
| 08 | Friuli-Venezia Giulia | ~90K | 1.08× | |
| 09 | Piedmont | ~300K | 1.00× | |
| 10 | Liguria | ~100K | 0.98× | |
| 11 | Trentino-Alto Adige/Südtirol | ~80K | 0.96× | |
| 12 | Aosta Valley | ~10K | 0.95× | |
| 13 | Marche | ~100K | 0.92× | |
| 14 | Molise | ~20K | 0.92× | |
| 15 | Campania | ~500K | 0.91× | |
| 16 | Umbria | ~70K | 0.90× | |
| 17 | Basilicata | ~40K | 0.90× | |
| 18 | Calabria | ~100K | 0.85× | |
| 19 | Abruzzo | ~90K | 0.84× | |
| 20 | Sardinia | ~100K | 0.83× |
The strongest cross-interests of the Pug audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet adoption | Pets & Animals | 10.18× | ||
| 02 | Cane Corso | Food & Beverages | 6.94× | ||
| 03 | Mission: Impossible | Movies & TV | 5.39× | ||
| 04 | Pet sitting | Pets & Animals | 4.52× | ||
| 05 | Dog grooming | Pets & Animals | 4.50× | ||
| 06 | Pet store | Pets & Animals | 4.08× | ||
| 07 | GitHub | Internet & Social Media | 4.06× | ||
| 08 | Dog agility | Pets & Animals | 3.96× | ||
| 09 | Labrador | Pets & Animals | 3.82× | ||
| 10 | Rottweiler | Pets & Animals | 3.68× | ||
| 11 | Border Collie | Pets & Animals | 3.62× | ||
| 12 | Hair Extensions | Beauty & Wellness | 3.22× | ||
| 13 | Emotional intelligence | Health | 3.04× | ||
| 14 | Plug-in hybrid | Cars & Mobility | 2.97× | ||
| 15 | Pet food | Pets & Animals | 2.84× | ||
| 16 | Golden Retriever | Pets & Animals | 2.79× | ||
| 17 | Influencer marketing | Internet & Social Media | 2.44× | ||
| 18 | Veterinary medicine | Business & Career | 2.18× | ||
| 19 | Dogs | Pets & Animals | 1.92× | ||
| 20 | UniCredit | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.33× | |
| Community Orientation | OPEN | 1.56× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× |
Pug has an estimated audience of 4,632,300 people in Italy, concentrated in Lombardy and Emilia-Romagna.
64.8% of Pug fans are female, 35.2% are male, with an average age of 40.8 years.
Pug fans show strongest brand affinity for Pet adoption (10.18×), Pet store (4.08×), and Pet sitting (4.52×) over the country average.
Pug fans in Italy are most concentrated in Lombardy (reach ~1M), Emilia-Romagna (reach ~700K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pug itself, the audience over-indexes on Pet store (4.08×), Pet sitting (4.52×), Pet food (2.84×), and Cane Corso (6.94×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.