Rascasse Audience Intelligence

Labrador Retriever Audience in Italy

A data profile of the people who buy, follow and care about Labrador Retriever in Italy — modelled from more than twelve digital signal sources. Labrador Retriever has an estimated audience of 5,534,429 people in Italy.

#1among Dog breed in Italy#829among Topic in Italy#25in Pets & Animals

The average Labrador Retriever fan in Italy is 40.7 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Labrador Retriever profile in Italy.

Audience size
5.5M
in Italy
Gender
64.0%♀
36.0% male
Age
40.7
average years
Country rank
#1180
Topic in Italy
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Labrador Retriever fans

64.0% are female, 36.0% are male, average age 40.7.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Labrador Retriever audience in Italy
MetricValue
Female64.0%
Male36.0%
Average age40.7
Estimated audience size5,534,429
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Labrador Retriever audience in Italy
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4922%
50+25%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Labrador Retriever audience comes from Italy.

Worldwide audience distribution share by country for Labrador Retriever
CountryShare
United States27.1%
Japan14.8%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Labrador Retriever audience in Italy is strongest.

Fig. 05

Top regions by affinity

Labrador Retriever fans by region: top regions in Italy
#RegionReachAffinity×
01Sicilia~600K1.29×
02Campania~700K1.19×
03Lazio~800K1.16×
04Puglia~400K1.16×
05Calabria~200K1.13×
06Lombardy~1M1.09×
07Sardinia~200K1.07×
08Abruzzo~100K1.05×
09Emilia-Romagna~500K1.00×
10Tuscany~400K1.00×
11Veneto~400K0.99×
12Marche~100K0.99×
13Basilicata~50K0.98×
14Piedmont~400K0.96×
15Friuli-Venezia Giulia~100K0.95×
16Umbria~80K0.92×
17Liguria~100K0.90×
18Molise~20K0.90×
19Trentino-Alto Adige/Südtirol~90K0.85×
20Aosta Valley~10K0.83×
Appendix

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See Labrador Retriever audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Labrador Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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