Rascasse Audience Intelligence

Labrador Retriever Audience in United States

A data profile of the people who buy, follow and care about Labrador Retriever in United States — modelled from more than twelve digital signal sources. Labrador Retriever has an estimated audience of 27,891,146 people in United States.

#1among Dog breed in United States#715among Topic in United States#25in Pets & Animals

The average Labrador Retriever fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Maltese (dog), French Bulldog, with strongest over-indexing on Dog lovers (5.51× the country average).

Demographically, the Labrador Retriever audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Labrador Retriever fan in United States is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Labrador Retriever profile in United States.

Audience size
27.9M
in United States
Gender
63.0%♀
37.0% male
Age
37.0
average years
Country rank
#1045
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Labrador Retriever fans

63.0% are female, 37.0% are male, average age 37.0.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Labrador Retriever audience in United States
MetricValue
Female63.0%
Male37.0%
Average age37.0
Estimated audience size27,891,146
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Labrador Retriever audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Labrador Retriever audience comes from United States.

Worldwide audience distribution share by country for Labrador Retriever
CountryShare
United States27.1%
Japan14.8%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Labrador Retriever audience in United States is strongest.

Fig. 05

Top regions by affinity

Labrador Retriever fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~500K1.34×
02Arizona~700K1.25×
03Mississippi~300K1.20×
04Alaska~70K1.20×
05Oklahoma~400K1.19×
06Arkansas~300K1.16×
07North Carolina~1M1.15×
08Georgia~1M1.14×
09Tennessee~600K1.14×
10Texas~2.5M1.13×
11Florida~2M1.10×
12Kentucky~400K1.09×
13Indiana~500K1.08×
14South Carolina~500K1.08×
15Louisiana~400K1.08×
16West Virginia~100K1.07×
17Missouri~500K1.06×
18Kansas~200K1.06×
19New Jersey~700K1.01×
20Virginia~700K1.00×
21Maryland~500K1.00×
22Illinois~900K0.98×
23Michigan~700K0.98×
24Washington~500K0.98×
25California~3M0.97×
26Pennsylvania~900K0.97×
27New Mexico~100K0.97×
28Ohio~800K0.96×
29Iowa~200K0.96×
30Idaho~100K0.96×
31Maine~100K0.96×
32Colorado~400K0.95×
33Connecticut~300K0.95×
34New Hampshire~100K0.95×
35Montana~70K0.94×
36Massachusetts~500K0.93×
37Wisconsin~400K0.92×
38Oregon~300K0.92×
39Nebraska~100K0.92×
40South Dakota~60K0.92×
41North Dakota~50K0.92×
42Delaware~70K0.91×
43Hawaii~100K0.90×
44Utah~200K0.89×
45Nevada~200K0.88×
46Rhode Island~80K0.88×
47New York~1.5M0.87×
48Minnesota~300K0.87×
49Vermont~40K0.82×
50Washington, District of Columbia~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Labrador Retriever, United States
0.72×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Labrador Retriever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Labrador Retriever audience
#·InterestCategoryAffinity×
01Maltese (dog)Pets & Animals5.83×
02Siberian HuskyPets & Animals5.61×
03Shih TzuPets & Animals5.60×
04Dog loversPets & Animals5.51×
05BeaglePets & Animals5.47×
06PoodlePets & Animals5.39×
07PugPets & Animals5.31×
08Border ColliePets & Animals5.18×
09French BulldogPets & Animals5.05×
10Boxer (dog)Pets & Animals5.00×
11RottweilerPets & Animals4.86×
12Yorkshire TerrierPets & Animals4.85×
13Golden RetrieverPets & Animals4.66×
14Chihuahua (dog)Pets & Animals4.60×
15Pomeranian (dog)Pets & Animals4.50×
16DachshundPets & Animals4.41×
17Scooby-DooMovies & TV4.39×
18Dog collarPets & Animals4.19×
19BulldogPets & Animals3.95×
20Dog breedPets & Animals2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Labrador Retriever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Labrador Retriever audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.21×
Healthy LifestyleBALANCE1.64×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Labrador Retriever audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.03×
Convenience OrientationPREMIUM1.04×
Career OrientationPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Labrador Retriever have in United States?

Labrador Retriever has an estimated audience of 27,891,146 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Labrador Retriever fans?

63.0% of Labrador Retriever fans are female, 37.0% are male, with an average age of 37.0 years.

03

Which brands do Labrador Retriever fans like most?

Labrador Retriever fans show strongest brand affinity for Dog lovers (5.51×), Maltese (dog) (5.83×), and French Bulldog (5.05×) over the country average.

04

Where do Labrador Retriever fans live in United States?

Labrador Retriever fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Labrador Retriever fans also like?

Beyond Labrador Retriever itself, the audience over-indexes on Maltese (dog) (5.83×), French Bulldog (5.05×), Poodle (5.39×), and Golden Retriever (4.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Labrador Retriever audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Labrador Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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