Labrador Retriever Audience in United States

Labrador Retriever logo

Labrador Retriever has an estimated audience of 27,891,146 people in United States. 63.0% are female, 37.0% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Maltese (dog), Scooby-Doo, French Bulldog, Poodle.

The average Labrador Retriever fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Maltese (dog), Scooby-Doo, with strongest over-indexing on Dog lovers (5.51× the country average). Demographically, the Labrador Retriever audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Labrador Retriever fans

Demographic split for Labrador Retriever audience in United States
MetricValue
Female63.0%
Male37.0%
Average age37.0
Estimated audience size27,891,146

Audience persona

The typical Labrador Retriever fan in United States is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Labrador Retriever in United States
RegionReachAffinity
California3,031,2270.99×
Texas2,681,2431.12×
Florida2,158,9051.14×
New York1,423,7190.91×
Georgia1,017,5911.18×
North Carolina1,003,6881.2×
Illinois949,2571.02×
Pennsylvania935,0231×
Ohio852,0700.99×
Arizona757,4121.33×
Michigan738,0691.01×
New Jersey734,3131.04×
Virginia684,8831.01×
Tennessee647,8161.16×
Washington571,7171.02×
Indiana564,2691.11×
Alabama548,8951.41×
Massachusetts531,8440.97×
Missouri487,9701.09×
Maryland480,6901×
South Carolina455,8131.09×
Colorado425,4950.97×
Wisconsin390,8100.93×
Louisiana381,5091.06×
Oklahoma380,3511.23×
Kentucky378,7881.08×
Minnesota349,1730.87×
Oregon300,2050.94×
Mississippi271,5501.18×
Connecticut268,5840.96×
Arkansas267,5301.16×
Nevada231,6580.86×
Kansas228,9651.04×
Iowa219,8870.96×
Utah218,8730.88×
New Mexico132,8710.95×
West Virginia129,9081×
Idaho129,2520.92×
Nebraska123,8290.89×
Hawaii103,9490.87×
New Hampshire103,8420.94×
Maine95,2980.95×
Rhode Island76,4900.86×
Montana71,5060.92×
Delaware67,2710.87×
Alaska60,9471.02×
Washington, District of Columbia59,1810.71×
South Dakota51,7010.8×
North Dakota48,2370.84×
Vermont36,9980.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Labrador Retriever audience
BrandAffinityCategory
Dog lovers5.51×Pets & Animals
Maltese (dog)5.83×Pets & Animals
Scooby-Doo4.39×Movies & TV
French Bulldog5.05×Pets & Animals
Poodle5.39×Pets & Animals
Golden Retriever4.66×Pets & Animals
Pug5.31×Pets & Animals
Siberian Husky5.61×Pets & Animals
Shih Tzu5.6×Pets & Animals
Beagle5.47×Pets & Animals
Yorkshire Terrier4.85×Pets & Animals
Chihuahua (dog)4.6×Pets & Animals
Dog collar4.19×Pets & Animals
Pomeranian (dog)4.5×Pets & Animals
Dachshund4.41×Pets & Animals
Boxer (dog)5×Pets & Animals
Border Collie5.18×Pets & Animals
Rottweiler4.86×Pets & Animals
Bulldog3.95×Pets & Animals
Dog breed2.71×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Labrador Retriever audience
TraitClusterScore
Pet OwnershipJOY1.84
SustainabilityBALANCE1.52
DIY MentalityTHRILL1.42
Sports ActivityPOWER1.24
Luxury OrientationPREMIUM1.19
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Labrador Retriever
CountryShare
United States27.1%
Japan14.8%
Germany6.3%

See Labrador Retriever audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Labrador Retriever have in United States?

Labrador Retriever has an estimated audience of 27,891,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Labrador Retriever fans?

63.0% of Labrador Retriever fans are female, 37.0% are male, with an average age of 37.0 years.

Which brands do Labrador Retriever fans like most?

Labrador Retriever fans show strongest brand affinity for Dog lovers (5.51×), Maltese (dog) (5.83×), and Scooby-Doo (4.39×) over the country average.

Where do Labrador Retriever fans live in United States?

Labrador Retriever fans in United States are most concentrated in California (reach 3,031,227), Texas (reach 2,681,243), and Florida (reach 2,158,905). These three regions account for the largest share of the active audience.

What other brands do Labrador Retriever fans also like?

Beyond Labrador Retriever itself, the audience over-indexes on Maltese (dog) (5.83×), Scooby-Doo (4.39×), French Bulldog (5.05×), and Poodle (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Labrador Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.