Dog lovers Audience in United States

Dog lovers logo

Dog lovers has an estimated audience of 29,360,761 people in United States. 63.3% are female, 36.7% are male, average age 35.8. Top regions: Texas, Florida, California. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Goop, Mathcore.

The average Dog lovers fan in United States is 35.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (15.65× the country average). Demographically, the Dog lovers audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Political party

Demographics of Dog lovers fans

Demographic split for Dog lovers audience in United States
MetricValue
Female63.3%
Male36.7%
Average age35.8
Estimated audience size29,360,761

Audience persona

The typical Dog lovers fan in United States is more female, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Dog lovers in United States
RegionReachAffinity
Texas5,093,8992.02×
Florida4,560,0042.29×
California2,651,0470.82×
New York839,9030.51×
Washington574,4320.98×
Virginia471,2900.66×
New Jersey467,7890.63×
North Carolina376,3220.43×
Georgia347,5270.38×
Michigan347,3730.45×
Pennsylvania343,5590.35×
Illinois333,7460.34×
Ohio310,1750.34×
Massachusetts271,5950.47×
Missouri270,3120.57×
Wisconsin268,7400.61×
Arizona246,4810.41×
Tennessee245,2520.42×
Alabama231,2780.56×
Louisiana227,7550.6×
Mississippi219,5630.91×
Kentucky203,3780.55×
South Carolina200,5260.45×
West Virginia196,3641.44×
Arkansas195,0560.81×
Oregon190,8820.57×
Oklahoma190,7570.59×
Connecticut182,5310.62×
Indiana181,4230.34×
Kansas181,3740.78×
Alaska180,8832.88×
Maryland175,8460.35×
South Dakota175,0942.58×
Idaho167,3841.14×
Colorado165,2390.36×
Minnesota160,0720.38×
Hawaii159,8971.27×
Iowa158,9420.66×
Montana157,6831.94×
Nevada157,0970.55×
North Dakota151,5412.51×
New Hampshire149,3511.29×
Wyoming146,6283.37×
Nebraska146,2470.99×
New Mexico145,4830.99×
Rhode Island144,2161.54×
Maine144,1291.37×
Utah142,3070.54×
Vermont141,8452.75×
Delaware129,1501.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog lovers audience
BrandAffinityCategory
Historic site15.65×Arts & Culture
Vocal harmony13.61×Music & Radio
Fairy godmother19.6×Literature
Goop13.16×Internet & Social Media
Mathcore16.83×Music & Radio
Grinch8.17×Movies & TV
Governor of Michigan13.84×Politics & Society
Hipster13.81×Politics & Society
Collectable2.16×Kids & Family
Hibachi9.67×Food & Beverages
La Jolla10.94×Travel & Leisure
Guitarist (magazine)13.46×Music & Radio
JDSU3.57×Business & Career
Hardik Pandya17.65×Sports
headspace10.78×Health
Hamden, Connecticut21.44×Travel & Leisure
TV Fanatic12.03×Movies & TV
Cherish (group)12.08×Music & Radio
Harlow12.69×Travel & Leisure
The Historian15.86×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog lovers audience
TraitClusterScore
Pet OwnershipJOY2.03
SustainabilityBALANCE1.66
LGBTQ+ IdentityOPEN1.64
Design AffinityPREMIUM1.6
Early Adopter MentalityPOWER1.37
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Dog lovers
CountryShare
United States23.2%
Japan13.5%
Germany6.6%

See Dog lovers audiences in other countries

More Political party audiences in United States

Frequently asked questions

How many fans does Dog lovers have in United States?

Dog lovers has an estimated audience of 29,360,761 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Dog lovers fans?

63.3% of Dog lovers fans are female, 36.7% are male, with an average age of 35.8 years.

Which brands do Dog lovers fans like most?

Dog lovers fans show strongest brand affinity for Historic site (15.65×), Vocal harmony (13.61×), and Fairy godmother (19.6×) over the country average.

Where do Dog lovers fans live in United States?

Dog lovers fans in United States are most concentrated in Texas (reach 5,093,899), Florida (reach 4,560,004), and California (reach 2,651,047). These three regions account for the largest share of the active audience.

What other brands do Dog lovers fans also like?

Beyond Dog lovers itself, the audience over-indexes on Vocal harmony (13.61×), Fairy godmother (19.6×), Goop (13.16×), and Mathcore (16.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.