Rascasse Audience Intelligence

Dog lovers Audience in United States

A data profile of the people who buy, follow and care about Dog lovers in United States — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 29,360,761 people in United States.

#665among Topic in United States#19in Pets & Animals

The average Dog lovers fan in United States is 35.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog walking, Scooby-Doo, Poodle, with strongest over-indexing on Dog walking (5.88× the country average).

Demographically, the Dog lovers audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog lovers fan in United States is more female, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dog walking.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog lovers profile in United States.

Audience size
29.4M
in United States
Gender
63.3%♀
36.7% male
Age
35.8
average years
Country rank
#961
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog lovers fans

63.3% are female, 36.7% are male, average age 35.8.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Dog lovers audience in United States
MetricValue
Female63.3%
Male36.7%
Average age35.8
Estimated audience size29,360,761
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Dog lovers audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Dog lovers audience comes from United States.

Worldwide audience distribution share by country for Dog lovers
CountryShare
United States23.2%
Japan13.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog lovers fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6M2.41×
02Michigan~1M1.57×
03Florida~3M1.51×
04North Dakota~80K1.26×
05Alaska~80K1.24×
06Vermont~60K1.24×
07South Dakota~80K1.20×
08Montana~90K1.11×
09Arizona~600K1.06×
10Delaware~90K1.05×
11Rhode Island~100K1.04×
12West Virginia~100K1.03×
13Mississippi~200K1.02×
14Hawaii~100K1.01×
15New Hampshire~100K1.01×
16Maine~100K1.01×
17Idaho~100K0.99×
18New Mexico~100K0.99×
19Massachusetts~600K0.98×
20California~3M0.97×
21Nebraska~100K0.97×
22Washington~600K0.96×
23Washington, District of Columbia~80K0.96×
24Oregon~300K0.95×
25Arkansas~200K0.95×
26Colorado~400K0.94×
27Louisiana~400K0.94×
28Kentucky~300K0.94×
29Utah~200K0.94×
30Pennsylvania~900K0.93×
31Oklahoma~300K0.93×
32Connecticut~300K0.93×
33Illinois~900K0.92×
34North Carolina~800K0.92×
35Kansas~200K0.92×
36New Jersey~700K0.91×
37Alabama~400K0.91×
38Iowa~200K0.91×
39Missouri~400K0.90×
40Nevada~300K0.90×
41Wisconsin~400K0.89×
42South Carolina~400K0.88×
43Minnesota~400K0.88×
44Indiana~500K0.87×
45Maryland~400K0.87×
46Ohio~800K0.86×
47Virginia~600K0.86×
48Tennessee~500K0.85×
49New York~1.5M0.84×
50Georgia~700K0.80×
Fig. 06

Affinity by region

Affinity by region — Dog lovers, United States
0.80×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog lovers audience
#·InterestCategoryAffinity×
01Persian catPets & Animals6.80×
02PoodlePets & Animals6.79×
03Shih TzuPets & Animals6.41×
04Dog parkPets & Animals6.13×
05Yorkshire TerrierPets & Animals5.92×
06Dog walkingPets & Animals5.88×
07Scooby-DooMovies & TV5.87×
08French BulldogPets & Animals5.59×
09Labrador RetrieverPets & Animals5.51×
10BeaglePets & Animals5.47×
11Chihuahua (dog)Pets & Animals5.46×
12British ShorthairPets & Animals5.33×
13Siberian HuskyPets & Animals5.18×
14Dog harnessPets & Animals4.95×
15Black catPets & Animals4.53×
16BulldogPets & Animals4.22×
17Pet storePets & Animals3.22×
18High schoolBusiness & Career3.12×
19Do it yourself (DIY)Home & Garden1.96×
20SupermanMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog lovers audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.23×
Design AffinityPREMIUM1.62×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog lovers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog lovers have in United States?

Dog lovers has an estimated audience of 29,360,761 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dog lovers fans?

63.3% of Dog lovers fans are female, 36.7% are male, with an average age of 35.8 years.

03

Which brands do Dog lovers fans like most?

Dog lovers fans show strongest brand affinity for Dog walking (5.88×), Scooby-Doo (5.87×), and Poodle (6.79×) over the country average.

04

Where do Dog lovers fans live in United States?

Dog lovers fans in United States are most concentrated in Texas (reach ~6M), California (reach ~3M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Dog lovers fans also like?

Beyond Dog lovers itself, the audience over-indexes on Scooby-Doo (5.87×), Poodle (6.79×), Labrador Retriever (5.51×), and Yorkshire Terrier (5.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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