A data profile of the people who buy, follow and care about Dog lovers in Brazil — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 3,416,962 people in Brazil.
Dog lovers has an estimated audience of 3,416,962 people in Brazil. 67.7% are female, 32.3% are male, average age 40.0. Top brand affinities: Shih Tzu, Yorkshire Terrier, Poodle, American Pit Bull Terrier, Beagle.
Top brand affinities include Shih Tzu, Yorkshire Terrier, Poodle, with strongest over-indexing on Shih Tzu (5.09× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Dog lovers fan in Brazil is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Shih Tzu.
The key figures that characterise the Dog lovers profile in Brazil.
67.7% are female, 32.3% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.0 |
| Estimated audience size | 3,416,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Dog lovers audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doberman Pinscher | Pets & Animals | 6.33× | ||
| 02 | Beagle | Pets & Animals | 5.85× | ||
| 03 | Border Collie | Pets & Animals | 5.78× | ||
| 04 | Bulldog | Pets & Animals | 5.71× | ||
| 05 | Yorkshire Terrier | Pets & Animals | 5.63× | ||
| 06 | Poodle | Pets & Animals | 5.56× | ||
| 07 | Dachshund | Pets & Animals | 5.14× | ||
| 08 | Shih Tzu | Pets & Animals | 5.09× | ||
| 09 | American Pit Bull Terrier | Pets & Animals | 5.03× | ||
| 10 | Rottweiler | Pets & Animals | 5.02× | ||
| 11 | Labrador Retriever | Pets & Animals | 4.89× | ||
| 12 | Labrador | Pets & Animals | 4.73× | ||
| 13 | British Shorthair | Pets & Animals | 4.58× | ||
| 14 | Pet food | Pets & Animals | 2.64× | ||
| 15 | Pet store | Pets & Animals | 2.25× | ||
| 16 | JusBrasil | Internet & Social Media | 1.91× | ||
| 17 | Riachuelo | Shopping | 1.67× | ||
| 18 | Lojas Renner | Fashion & Accessoires | 1.65× | ||
| 19 | Flower | Home & Garden | 1.63× | ||
| 20 | mulheres | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.86× | |
| Community Orientation | OPEN | 1.73× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Tradition | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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