A data profile of the people who buy, follow and care about Pet store in Brazil — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 8,529,895 people in Brazil.
The average Pet store fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio Grande do Sul, Rio de Janeiro.
Top brand affinities include Veterinary medicine, Pet food, Animal welfare, with strongest over-indexing on Veterinary medicine (2.15× the country average).
Demographically, the Pet store audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pet store fan in Brazil is more female, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
The key figures that characterise the Pet store profile in Brazil.
68.7% are female, 31.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 41.0 |
| Estimated audience size | 8,529,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Pet store audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~400K | 2.48× | |
| 02 | Rio Grande do Sul | ~900K | 1.77× | |
| 03 | Paraíba | ~300K | 1.58× | |
| 04 | Roraima | ~40K | 1.54× | |
| 05 | Rondônia | ~80K | 1.17× | |
| 06 | Paraná | ~600K | 1.15× | |
| 07 | Federal District | ~200K | 1.07× | |
| 08 | Goiás | ~300K | 1.02× | |
| 09 | Mato Grosso do Sul | ~100K | 1.00× | |
| 10 | Santa Catarina | ~400K | 0.98× | |
| 11 | Amapá | ~30K | 0.97× | |
| 12 | Acre | ~30K | 0.96× | |
| 13 | Espírito Santo | ~200K | 0.95× | |
| 14 | Tocantins | ~50K | 0.91× | |
| 15 | Mato Grosso | ~100K | 0.90× | |
| 16 | Alagoas | ~100K | 0.90× | |
| 17 | Sergipe | ~80K | 0.89× | |
| 18 | Rio de Janeiro | ~700K | 0.87× | |
| 19 | Piauí | ~100K | 0.86× | |
| 20 | Ceará | ~300K | 0.85× | |
| 21 | Pará | ~200K | 0.85× | |
| 22 | Amazonas | ~100K | 0.82× | |
| 23 | Maranhão | ~200K | 0.79× | |
| 24 | São Paulo | ~1.5M | 0.77× | |
| 25 | Minas Gerais | ~700K | 0.77× | |
| 26 | Pernambuco | ~300K | 0.76× | |
| 27 | Bahia | ~400K | 0.70× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 3.62× | ||
| 02 | Litter box | Pets & Animals | 3.61× | ||
| 03 | Miniature Schnauzer | Pets & Animals | 3.33× | ||
| 04 | Dog collar | Pets & Animals | 3.04× | ||
| 05 | Dog walking | Pets & Animals | 2.90× | ||
| 06 | Dog health | Pets & Animals | 2.86× | ||
| 07 | Kitten | Pets & Animals | 2.75× | ||
| 08 | Maltese (dog) | Pets & Animals | 2.56× | ||
| 09 | Pet food | Pets & Animals | 2.55× | ||
| 10 | Cat food | Pets & Animals | 2.50× | ||
| 11 | Animal welfare | Politics & Society | 2.45× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 2.44× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 2.44× | ||
| 14 | Poodle | Pets & Animals | 2.41× | ||
| 15 | Dog lovers | Pets & Animals | 2.25× | ||
| 16 | Veterinary medicine | Business & Career | 2.15× | ||
| 17 | Cachorro | Pets & Animals | 2.00× | ||
| 18 | Dogs | Pets & Animals | 1.75× | ||
| 19 | Stitch! | Movies & TV | 1.55× | ||
| 20 | Anti-aging cream | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.94× | |
| Creativity | OPEN | 1.18× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Early Adopter Mentality | POWER | 0.81× |
Pet store has an estimated audience of 8,529,895 people in Brazil, concentrated in São Paulo and Rio Grande do Sul.
68.7% of Pet store fans are female, 31.3% are male, with an average age of 41.0 years.
Pet store fans show strongest brand affinity for Veterinary medicine (2.15×), Pet food (2.55×), and Animal welfare (2.45×) over the country average.
Pet store fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio Grande do Sul (reach ~900K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Pet food (2.55×), Animal welfare (2.45×), Dogs (1.75×), and Dog health (2.86×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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