A data profile of the people who buy, follow and care about Gastronomy in Brazil — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 20,249,255 people in Brazil.
Gastronomy has an estimated audience of 20,249,255 people in Brazil. 64.7% are female, 35.3% are male, average age 40.3. Top brand affinities: Barbecue, Beauty salons, Fast food, Wine, Coffeehouses.
Top brand affinities include Barbecue, Beauty salons, Fast food, with strongest over-indexing on Barbecue (1.72× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Creativity.
The typical Gastronomy fan in Brazil is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Barbecue.
The key figures that characterise the Gastronomy profile in Brazil.
64.7% are female, 35.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 40.3 |
| Estimated audience size | 20,249,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Gastronomy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strawberry | Food & Beverages | 2.26× | ||
| 02 | Xabi Alonso | Sports | 2.17× | ||
| 03 | Sodiê Doces | Food & Beverages | 2.00× | ||
| 04 | Baking | Food & Beverages | 1.86× | ||
| 05 | Barbecue | Food & Beverages | 1.72× | ||
| 06 | Thailand | Travel & Leisure | 1.72× | ||
| 07 | Wine | Food & Beverages | 1.67× | ||
| 08 | Coffeehouses | Food & Beverages | 1.67× | ||
| 09 | Fish and chips | Food & Beverages | 1.63× | ||
| 10 | Argos (retailer) | Shopping | 1.61× | ||
| 11 | Fast food | Food & Beverages | 1.58× | ||
| 12 | Hypermarket | Shopping | 1.58× | ||
| 13 | Grilling | Food & Beverages | 1.57× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 15 | Veganism | Food & Beverages | 1.55× | ||
| 16 | Muffin | Food & Beverages | 1.54× | ||
| 17 | Carter's | Fashion & Accessoires | 1.54× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 19 | Sugar substitute | Food & Beverages | 1.53× | ||
| 20 | Local food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Creativity | OPEN | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Community Orientation | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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