Gastronomy Audience in Brazil
Gastronomy has an estimated audience of 20,249,255 people in Brazil. 64.7% are female, 35.3% are male, average age 40.3. Top brand affinities: Fast food, Children's clothing, Beauty salons, Barbecue, Wine.
Top brand affinities include Fast food, Children's clothing, Beauty salons, with strongest over-indexing on Fast food (2.51× the country average). Demographically, the Gastronomy audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Food & Beverages · Type: Touchpoint · Subtype: Field of study
Demographics of Gastronomy fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 40.3 |
| Estimated audience size | 20,249,255 |
Audience persona
The typical Gastronomy fan in Brazil is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Fast food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast food | 2.51× | Food & Beverages |
| Children's clothing | 2.17× | Fashion & Accessoires |
| Beauty salons | 1.62× | Beauty & Wellness |
| Barbecue | 1.69× | Food & Beverages |
| Wine | 1.79× | Food & Beverages |
| Electrolux | 2.1× | Home & Garden |
| Handbags | 1.95× | Fashion & Accessoires |
| Coffeehouses | 1.97× | Food & Beverages |
| Organic food | 1.94× | Food & Beverages |
| Hypermarket | 1.84× | Shopping |
| Home improvement | 1.65× | Home & Garden |
| TikTok | 1.53× | Internet & Social Media |
| Air travel | 1.78× | Travel & Leisure |
| Bakery | 2.08× | Food & Beverages |
| Cupcake | 2.1× | Food & Beverages |
| Sport Club do Recife | 1.75× | Sports |
| Discount stores | 1.66× | Shopping |
| Lojas Renner | 1.88× | Fashion & Accessoires |
| AliExpress | 1.64× | Shopping |
| Carrefour | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.7 |
| Mindfulness | BALANCE | 1.61 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Need for Security | CONSERVATISM | 1.45 |
| Design Affinity | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
See Gastronomy audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.