A data profile of the people who buy, follow and care about Gastronomy in Italy — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 13,860,788 people in Italy.
Gastronomy has an estimated audience of 13,860,788 people in Italy. 57.7% are female, 42.3% are male, average age 43.3. Top brand affinities: Wikipedia, Wine tasting, Singer-songwriter, Robert Redford, Champagne.
Top brand affinities include Wikipedia, Wine tasting, Singer-songwriter, with strongest over-indexing on Wikipedia (2.16× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Gastronomy fan in Italy is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Gastronomy profile in Italy.
57.7% are female, 42.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.3 |
| Estimated audience size | 13,860,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Gastronomy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Redford | Movies & TV | 2.61× | ||
| 02 | Wikipedia | Internet & Social Media | 2.16× | ||
| 03 | Red wine | Food & Beverages | 2.16× | ||
| 04 | White wine | Food & Beverages | 2.11× | ||
| 05 | Champagne | Food & Beverages | 2.08× | ||
| 06 | Wine tasting | Food & Beverages | 2.02× | ||
| 07 | General practitioner | Health | 1.96× | ||
| 08 | Adriatic Sea | Travel & Leisure | 1.89× | ||
| 09 | Gourmet Foods | Food & Beverages | 1.82× | ||
| 10 | Wine cellar | Food & Beverages | 1.81× | ||
| 11 | Kitchenware | Home & Garden | 1.77× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.72× | ||
| 13 | Travel website | Travel & Leisure | 1.63× | ||
| 14 | Singer-songwriter | Music & Radio | 1.60× | ||
| 15 | Milk | Food & Beverages | 1.57× | ||
| 16 | Volunteering | Politics & Society | 1.56× | ||
| 17 | Street food | Food & Beverages | 1.56× | ||
| 18 | Mediaset | Technology & Electronics | 1.55× | ||
| 19 | Deal of the day | Shopping | 1.54× | ||
| 20 | Genetics | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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