Gastronomy Audience in Italy
Gastronomy has an estimated audience of 13,860,788 people in Italy. 57.7% are female, 42.3% are male, average age 43.3. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Horoscope.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Gastronomy audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Category: Food & Beverages · Type: Touchpoint · Subtype: Field of study
Demographics of Gastronomy fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.3 |
| Estimated audience size | 13,860,788 |
Audience persona
The typical Gastronomy fan in Italy is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Horoscope | 6.36× | Health |
| Same-sex marriage | 14.12× | Kids & Family |
| Progressive rock | 4.6× | Music & Radio |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Pillow | 4.3× | Home & Garden |
| Robert Redford | 3.35× | Movies & TV |
| Gazebo | 6.09× | Home & Garden |
| General practitioner | 3.03× | Health |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Deal of the day | 2.21× | Shopping |
| Wine tasting | 2.06× | Food & Beverages |
| TikTok | 1.52× | Internet & Social Media |
| Google Maps | 1.77× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.78 |
| Risk Appetite | THRILL | 1.13 |
| Luxury Orientation | PREMIUM | 0.98 |
| Need for Security | CONSERVATISM | 0.96 |
| Pet Ownership | JOY | 0.95 |
| Healthy Lifestyle | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
See Gastronomy audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.