Rascasse Audience Intelligence

Gastronomy Audience in Germany

A data profile of the people who buy, follow and care about Gastronomy in Germany — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 8,791,494 people in Germany.

#11among Touchpoint in Germany#28in Food & Beverages

The average Gastronomy fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Kitchen, Ryanair, with strongest over-indexing on Tagesschau (1.85× the country average).

Demographically, the Gastronomy audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gastronomy fan in Germany is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gastronomy profile in Germany.

Audience size
8.8M
in Germany
Gender
56.0%♀
44.0% male
Age
41.4
average years
Country rank
#434
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gastronomy fans

56.0% are female, 44.0% are male, average age 41.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Gastronomy audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age41.4
Estimated audience size8,791,494
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Gastronomy audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Gastronomy audience comes from Germany.

Worldwide audience distribution share by country for Gastronomy
CountryShare
United States12.0%
Japan8.5%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gastronomy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gastronomy fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~300K2.01×
02Baden-Württemberg~1.5M1.23×
03Thüringen~300K1.15×
04Brandenburg~300K1.06×
05Schleswig-Holstein~300K1.00×
06Bayern~1.5M0.98×
07Sachsen~400K0.98×
08Hamburg~200K0.98×
09Niedersachsen~800K0.97×
10Nordrhein-Westfalen~1.5M0.90×
11Bremen~70K0.90×
12Sachsen-Anhalt~200K0.87×
13Berlin~300K0.84×
14Rheinland-Pfalz~400K0.83×
15Hessen~500K0.73×
16Saarland~70K0.69×
Fig. 06

Affinity by region

Affinity by region — Gastronomy, Germany
0.69×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gastronomy audience
#·InterestCategoryAffinity×
01Gourmet FoodsFood & Beverages3.96×
02Real propertyHome & Garden3.05×
03Succulent plantHome & Garden2.94×
04RefrigeratorHome & Garden2.67×
05KitchenHome & Garden2.47×
06Tour de FranceSports2.44×
07VolunteeringPolitics & Society2.38×
08Take-outFood & Beverages2.17×
09Chihuahua (dog)Pets & Animals2.00×
10RyanairTravel & Leisure1.98×
11DessertsFood & Beverages1.93×
12FocusNews1.92×
13TagesschauMovies & TV1.85×
14Distilled beverageFood & Beverages1.78×
15TransfermarktSports1.74×
16TattoosFashion & Accessoires1.70×
17Netto Marken-DiscountShopping1.66×
18Müller (company)Food & Beverages1.64×
19NatureHome & Garden1.61×
20VacationsTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gastronomy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gastronomy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
Quality AwarenessPREMIUM1.41×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gastronomy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Social Media UsageJOY0.93×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gastronomy have in Germany?

Gastronomy has an estimated audience of 8,791,494 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Gastronomy fans?

56.0% of Gastronomy fans are female, 44.0% are male, with an average age of 41.4 years.

03

Which brands do Gastronomy fans like most?

Gastronomy fans show strongest brand affinity for Tagesschau (1.85×), Kitchen (2.47×), and Ryanair (1.98×) over the country average.

04

Where do Gastronomy fans live in Germany?

Gastronomy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1.5M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gastronomy fans also like?

Beyond Gastronomy itself, the audience over-indexes on Kitchen (2.47×), Ryanair (1.98×), Netto Marken-Discount (1.66×), and Nature (1.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Gastronomy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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