Gastronomy Audience in Germany
Gastronomy has an estimated audience of 8,791,494 people in Germany. 56.0% are female, 44.0% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, Satire, Transfermarkt, German television comedy, Casino.
The average Gastronomy fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, Satire, Transfermarkt, with strongest over-indexing on Tagesschau (2.69× the country average). Demographically, the Gastronomy audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint · Subtype: Field of study
Demographics of Gastronomy fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.4 |
| Estimated audience size | 8,791,494 |
Audience persona
The typical Gastronomy fan in Germany is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,792,385 | 0.93× |
| Baden-Württemberg | 1,479,444 | 1.23× |
| Bayern | 1,336,050 | 0.95× |
| Niedersachsen | 807,067 | 0.95× |
| Hessen | 471,361 | 0.7× |
| Sachsen | 439,334 | 1.02× |
| Berlin | 340,731 | 0.87× |
| Rheinland-Pfalz | 338,490 | 0.77× |
| Mecklenburg-Vorpommern | 321,476 | 1.92× |
| Schleswig-Holstein | 319,042 | 1.01× |
| Brandenburg | 304,159 | 1.12× |
| Thüringen | 268,504 | 1.2× |
| Hamburg | 204,220 | 1.03× |
| Sachsen-Anhalt | 187,169 | 0.82× |
| Saarland | 67,964 | 0.63× |
| Bremen | 65,218 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.69× | Movies & TV |
| Satire | 5.2× | Literature |
| Transfermarkt | 2.86× | Sports |
| German television comedy | 5.79× | Movies & TV |
| Casino | 5.74× | Games |
| Fachhochschule | 7.33× | Business & Career |
| ICloud | 4.72× | Technology & Electronics |
| Kurdistan | 8.37× | Travel & Leisure |
| Gourmet Foods | 4.89× | Food & Beverages |
| Pets | 1.59× | Pets & Animals |
| Ryanair | 2.24× | Travel & Leisure |
| Vacations | 2.38× | Travel & Leisure |
| Meghan Markle | 5.31× | Fashion & Accessoires |
| Allgäu | 4.72× | Travel & Leisure |
| Real property | 3.61× | Home & Garden |
| Flowering plant | 3.54× | Home & Garden |
| Sports betting | 5.06× | Games |
| Western Union | 3.16× | Business & Career |
| Automobiles | 1.57× | Cars & Mobility |
| FIS Alpine Ski World Cup | 5.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.98 |
| Sustainability | BALANCE | 1.56 |
| Sports Activity | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.28 |
| Pet Ownership | JOY | 1.22 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
See Gastronomy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Gastronomy have in Germany?
Gastronomy has an estimated audience of 8,791,494 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gastronomy fans?
56.0% of Gastronomy fans are female, 44.0% are male, with an average age of 41.4 years.
Which brands do Gastronomy fans like most?
Gastronomy fans show strongest brand affinity for Tagesschau (2.69×), Satire (5.2×), and Transfermarkt (2.86×) over the country average.
Where do Gastronomy fans live in Germany?
Gastronomy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,792,385), Baden-Württemberg (reach 1,479,444), and Bayern (reach 1,336,050). These three regions account for the largest share of the active audience.
What other brands do Gastronomy fans also like?
Beyond Gastronomy itself, the audience over-indexes on Satire (5.2×), Transfermarkt (2.86×), German television comedy (5.79×), and Casino (5.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.