Rascasse Audience Intelligence

Gastronomy Audience in United States

A data profile of the people who buy, follow and care about Gastronomy in United States — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 29,562,001 people in United States.

#31among Touchpoint in United States#94in Food & Beverages

The average Gastronomy fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pastry, Planet Fitness, Italian cuisine, with strongest over-indexing on Pastry (2.52× the country average).

Demographically, the Gastronomy audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gastronomy fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Pastry.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gastronomy profile in United States.

Audience size
29.6M
in United States
Gender
57.6%♀
42.4% male
Age
40.0
average years
Country rank
#950
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gastronomy fans

57.6% are female, 42.4% are male, average age 40.0.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Gastronomy audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.0
Estimated audience size29,562,001
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Gastronomy audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Gastronomy audience comes from United States.

Worldwide audience distribution share by country for Gastronomy
CountryShare
United States12.0%
Japan8.5%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gastronomy audience in United States is strongest.

Fig. 05

Top regions by affinity

Gastronomy fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M1.51×
02Massachusetts~800K1.34×
03Washington, District of Columbia~100K1.34×
04California~4.5M1.31×
05Utah~300K1.27×
06Arizona~700K1.22×
07Washington~700K1.19×
08Connecticut~300K1.16×
09Hawaii~100K1.16×
10Oregon~400K1.14×
11Florida~2.5M1.13×
12Rhode Island~100K1.13×
13Virginia~800K1.11×
14Vermont~60K1.11×
15New Jersey~800K1.10×
16Maryland~600K1.10×
17Colorado~500K1.06×
18New Hampshire~100K1.05×
19Texas~2.5M1.02×
20Nevada~300K1.02×
21Alaska~60K1.02×
22Illinois~1M1.01×
23Maine~100K1.01×
24North Carolina~900K0.99×
25Minnesota~400K0.98×
26Georgia~900K0.97×
27Idaho~100K0.97×
28Delaware~80K0.97×
29Montana~80K0.96×
30Kansas~200K0.94×
31Pennsylvania~900K0.92×
32South Carolina~400K0.92×
33Nebraska~100K0.92×
34Tennessee~500K0.91×
35Oklahoma~300K0.91×
36Louisiana~300K0.90×
37Indiana~500K0.89×
38New Mexico~100K0.89×
39Missouri~400K0.88×
40Wisconsin~400K0.88×
41North Dakota~50K0.88×
42Michigan~700K0.87×
43Iowa~200K0.87×
44South Dakota~60K0.87×
45Arkansas~200K0.86×
46Ohio~800K0.85×
47Kentucky~300K0.85×
48West Virginia~100K0.81×
49Mississippi~200K0.78×
50Alabama~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Gastronomy, United States
0.77×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gastronomy audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics2.99×
02CappuccinoFood & Beverages2.98×
03Non-alcoholic beverageFood & Beverages2.56×
04Wine tastingFood & Beverages2.54×
05PastryFood & Beverages2.52×
06BrunchFood & Beverages2.36×
07Diaper bagKids & Family2.15×
08Microwave ovenHome & Garden2.07×
09Italian cuisineFood & Beverages2.04×
10Street foodFood & Beverages2.02×
11Fast casual restaurantsFood & Beverages1.98×
12Take-outFood & Beverages1.90×
13LunchFood & Beverages1.79×
14MilkFood & Beverages1.71×
15Planet FitnessSports1.69×
16MexicoTravel & Leisure1.69×
17DinnerFood & Beverages1.67×
18TicketmasterTravel & Leisure1.66×
19BreakfastFood & Beverages1.65×
20Discount storesShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gastronomy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gastronomy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.54×
Community OrientationOPEN1.38×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gastronomy audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
PatriotismCONSERVATISM0.94×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gastronomy have in United States?

Gastronomy has an estimated audience of 29,562,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gastronomy fans?

57.6% of Gastronomy fans are female, 42.4% are male, with an average age of 40.0 years.

03

Which brands do Gastronomy fans like most?

Gastronomy fans show strongest brand affinity for Pastry (2.52×), Planet Fitness (1.69×), and Italian cuisine (2.04×) over the country average.

04

Where do Gastronomy fans live in United States?

Gastronomy fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gastronomy fans also like?

Beyond Gastronomy itself, the audience over-indexes on Planet Fitness (1.69×), Italian cuisine (2.04×), Take-out (1.9×), and Mexico (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Gastronomy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →