Gastronomy Audience in United States

Gastronomy logo

Gastronomy has an estimated audience of 29,562,001 people in United States. 57.6% are female, 42.4% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Nationality, JDSU, Nebraska Cornhuskers football, Kendra Scott, Staycation.

The average Gastronomy fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, JDSU, Nebraska Cornhuskers football, with strongest over-indexing on Nationality (1.78× the country average). Demographically, the Gastronomy audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint · Subtype: Field of study

Demographics of Gastronomy fans

Demographic split for Gastronomy audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.0
Estimated audience size29,562,001

Audience persona

The typical Gastronomy fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Gastronomy in United States
RegionReachAffinity
California4,707,1841.45×
New York2,766,1641.67×
Texas2,712,6391.07×
Florida2,462,5521.23×
Illinois1,003,3351.02×
Georgia918,1281.01×
Pennsylvania914,1270.92×
North Carolina898,2081.01×
New Jersey852,7341.13×
Virginia849,7771.18×
Massachusetts801,2341.38×
Arizona794,4331.32×
Ohio767,3780.84×
Washington744,2011.25×
Michigan701,0370.91×
Maryland569,8671.12×
Tennessee550,7380.93×
Colorado500,5701.07×
Indiana451,6480.84×
Oregon411,3111.21×
Missouri407,0560.85×
Minnesota404,0140.95×
South Carolina389,7580.88×
Wisconsin373,5860.84×
Utah355,5941.34×
Connecticut355,2401.2×
Louisiana337,3840.89×
Alabama304,0500.74×
Nevada302,4951.06×
Oklahoma302,3750.92×
Kentucky301,7160.81×
Kansas213,7840.92×
Arkansas190,0230.78×
Iowa187,2080.77×
Mississippi167,9760.69×
Hawaii161,0521.27×
Washington, District of Columbia140,6291.58×
Idaho129,8990.88×
Nebraska123,9600.84×
New Mexico122,5120.83×
New Hampshire115,0820.99×
Rhode Island108,7441.16×
Maine95,1930.9×
West Virginia91,7830.67×
Delaware71,0830.87×
Montana68,5620.84×
Alaska59,7340.94×
Vermont53,0881.02×
North Dakota44,2060.73×
South Dakota43,6880.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gastronomy audience
BrandAffinityCategory
Nationality1.78×Politics & Society
JDSU2.44×Business & Career
Nebraska Cornhuskers football2.42×Sports
Kendra Scott1.89×Fashion & Accessoires
Staycation2.06×Home & Garden
Bank account1.51×Business & Career
Jesse Plemons1.94×Movies & TV
Urban horticulture1.93×Home & Garden
Mothercare1.64×Kids & Family
Home staging2.51×Home & Garden
Noodle (Gorillaz)1.6×Music & Radio
Queens College, City University of New York3.11×Business & Career
TeachHUB1.68×Business & Career
Panama1.56×Travel & Leisure
Charlamagne Tha God3.86×Movies & TV
Public speaking1.52×Politics & Society
jordy nelson6.06×Sports
Certified diabetes educator5.02×Business & Career
Halsey, Oregon3.04×Travel & Leisure
Jaws1.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gastronomy audience
TraitClusterScore
IndulgenceJOY1.39
DIY MentalityTHRILL1.22
Urban LifestyleOPEN1.21
Community OrientationOPEN1.21
TravellingTHRILL1.21
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Gastronomy
CountryShare
United States12.0%
Japan8.5%
Brazil8.2%

See Gastronomy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Gastronomy have in United States?

Gastronomy has an estimated audience of 29,562,001 people in United States, concentrated in California and New York.

What is the gender split and age of Gastronomy fans?

57.6% of Gastronomy fans are female, 42.4% are male, with an average age of 40.0 years.

Which brands do Gastronomy fans like most?

Gastronomy fans show strongest brand affinity for Nationality (1.78×), JDSU (2.44×), and Nebraska Cornhuskers football (2.42×) over the country average.

Where do Gastronomy fans live in United States?

Gastronomy fans in United States are most concentrated in California (reach 4,707,184), New York (reach 2,766,164), and Texas (reach 2,712,639). These three regions account for the largest share of the active audience.

What other brands do Gastronomy fans also like?

Beyond Gastronomy itself, the audience over-indexes on JDSU (2.44×), Nebraska Cornhuskers football (2.42×), Kendra Scott (1.89×), and Staycation (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.