Rascasse Audience Intelligence

Street food Audience in United States

A data profile of the people who buy, follow and care about Street food in United States — modelled from more than twelve digital signal sources. Street food has an estimated audience of 23,089,862 people in United States.

#932among Topic in United States#118in Food & Beverages

The average Street food fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Popeyes Louisiana Kitchen, Whataburger, Del Taco, with strongest over-indexing on Popeyes Louisiana Kitchen (4.26× the country average).

Demographically, the Street food audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Street food fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street food profile in United States.

Audience size
23.1M
in United States
Gender
55.9%♀
44.1% male
Age
38.8
average years
Country rank
#1364
Topic in United States
Fig. 01

Search interest · 12-month trend

+277%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street food fans

55.9% are female, 44.1% are male, average age 38.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Street food audience in United States
MetricValue
Female55.9%
Male44.1%
Average age38.8
Estimated audience size23,089,862
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Street food audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Street food audience comes from United States.

Worldwide audience distribution share by country for Street food
CountryShare
United States16.9%
India8.9%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street food audience in United States is strongest.

Fig. 05

Top regions by affinity

Street food fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~300K9.54×
02Hawaii~300K2.59×
03Kansas~400K2.40×
04New York~2.5M1.91×
05New Hampshire~200K1.89×
06Washington, District of Columbia~100K1.64×
07New Jersey~800K1.30×
08California~3M1.22×
09Nevada~200K1.09×
10Colorado~400K1.07×
11Connecticut~200K1.07×
12Florida~1.5M1.02×
13Texas~2M1.00×
14Michigan~600K0.93×
15Virginia~500K0.93×
16Washington~400K0.92×
17North Carolina~600K0.90×
18Georgia~600K0.89×
19Alaska~40K0.87×
20Tennessee~400K0.86×
21Ohio~600K0.85×
22Illinois~600K0.84×
23Louisiana~200K0.82×
24New Mexico~100K0.82×
25Massachusetts~400K0.81×
26Maryland~300K0.80×
27Rhode Island~60K0.79×
28Delaware~50K0.79×
29North Dakota~40K0.79×
30Maine~60K0.78×
31West Virginia~80K0.77×
32South Dakota~40K0.77×
33South Carolina~300K0.75×
34Kentucky~200K0.74×
35Montana~50K0.74×
36Mississippi~100K0.73×
37Idaho~80K0.72×
38Pennsylvania~600K0.71×
39Oregon~200K0.71×
40Arkansas~100K0.70×
41Iowa~100K0.67×
42Alabama~200K0.65×
43Oklahoma~200K0.64×
44Utah~100K0.64×
45Nebraska~70K0.64×
46Indiana~300K0.62×
47Missouri~200K0.61×
48Arizona~300K0.60×
49Minnesota~200K0.60×
50Wisconsin~200K0.53×
Fig. 06

Affinity by region

Affinity by region — Street food, United States
0.53×1.00×9.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street food audience
#·InterestCategoryAffinity×
01Del TacoFood & Beverages8.43×
02Shake ShackFood & Beverages6.21×
03El Pollo LocoFood & Beverages6.21×
04Carl's Jr.Food & Beverages5.83×
05Finger foodFood & Beverages4.80×
06WhataburgerFood & Beverages4.41×
07Popeyes Louisiana KitchenFood & Beverages4.26×
08Jack in the BoxFood & Beverages4.23×
09Panera BreadFood & Beverages3.46×
10Arby'sFood & Beverages3.19×
11Taco BellFood & Beverages2.58×
12Fast foodFood & Beverages2.32×
13In-N-Out BurgerFood & Beverages2.17×
14SubwayFood & Beverages1.94×
15Chick-fil-AFood & Beverages1.93×
16BeautyBeauty & Wellness1.62×
17CuisineFood & Beverages1.56×
18RestaurantsFood & Beverages1.55×
19United StatesTravel & Leisure1.54×
20BeveragesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street food audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.43×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street food audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.03×
Career OrientationPOWER1.05×
PatriotismCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street food have in United States?

Street food has an estimated audience of 23,089,862 people in United States, concentrated in California and New York.

02

What is the gender split and age of Street food fans?

55.9% of Street food fans are female, 44.1% are male, with an average age of 38.8 years.

03

Which brands do Street food fans like most?

Street food fans show strongest brand affinity for Popeyes Louisiana Kitchen (4.26×), Whataburger (4.41×), and Del Taco (8.43×) over the country average.

04

Where do Street food fans live in United States?

Street food fans in United States are most concentrated in California (reach ~3M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Street food fans also like?

Beyond Street food itself, the audience over-indexes on Whataburger (4.41×), Del Taco (8.43×), Panera Bread (3.46×), and Shake Shack (6.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Street food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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