Street food Audience in United States

Street food logo

Street food has an estimated audience of 23,089,862 people in United States. 55.9% are female, 44.1% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Shake Shack, Del Taco, Panera Bread, Fast food.

The average Street food fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Shake Shack, Del Taco, with strongest over-indexing on Whataburger (4.41× the country average). Demographically, the Street food audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Street food fans

Demographic split for Street food audience in United States
MetricValue
Female55.9%
Male44.1%
Average age38.8
Estimated audience size23,089,862

Audience persona

The typical Street food fan in United States is more female, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Street food in United States
RegionReachAffinity
California3,743,0951.47×
Texas2,959,7131.49×
New York2,423,0791.88×
Florida1,988,5571.27×
Illinois806,5281.05×
Georgia794,2141.12×
Michigan788,0671.31×
Virginia729,1331.3×
Ohio691,5180.97×
North Carolina582,1200.84×
Washington572,1701.24×
Colorado550,7271.51×
New Jersey545,6850.93×
Pennsylvania519,4730.67×
Tennessee484,7231.05×
Massachusetts446,4840.98×
Hawaii400,8934.04×
Nevada346,1581.55×
Maryland311,5190.78×
Arizona273,0930.58×
Indiana252,6780.6×
Louisiana241,7950.81×
Minnesota231,7360.7×
Oregon216,0050.82×
South Carolina190,9530.55×
Wyoming186,0145.43×
Missouri182,6200.49×
Washington, District of Columbia170,0982.45×
Wisconsin163,6910.47×
Connecticut149,0750.64×
Kentucky146,5600.51×
Utah144,2110.7×
Alabama141,8640.44×
Arkansas130,3140.69×
Iowa124,0830.65×
Oklahoma118,8500.46×
Kansas95,5140.52×
New Hampshire88,5680.97×
Mississippi82,4080.43×
Idaho72,8760.63×
Maine71,4060.86×
New Mexico61,1560.53×
Rhode Island53,0460.72×
Nebraska45,0100.39×
Alaska44,8080.91×
West Virginia32,6550.3×
North Dakota26,1640.55×
Vermont25,5540.63×
Delaware25,2060.4×
Montana24,8570.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Street food audience
BrandAffinityCategory
Whataburger4.41×Food & Beverages
Shake Shack6.21×Food & Beverages
Del Taco8.43×Food & Beverages
Panera Bread3.46×Food & Beverages
Fast food2.32×Food & Beverages
Jack in the Box4.23×Food & Beverages
Beauty1.62×Beauty & Wellness
Taco Bell2.58×Food & Beverages
United States1.54×Travel & Leisure
Restaurants1.55×Food & Beverages
Popeyes Louisiana Kitchen4.26×Food & Beverages
Beverages1.51×Food & Beverages
Cuisine1.56×Food & Beverages
El Pollo Loco6.21×Food & Beverages
Chick-fil-A1.93×Food & Beverages
Arby's3.19×Food & Beverages
Finger food4.8×Food & Beverages
In-N-Out Burger2.17×Food & Beverages
Taco2.77×Food & Beverages
Texas Roadhouse1.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Street food audience
TraitClusterScore
Urban LifestyleOPEN2.7
Community OrientationOPEN1.51
Early Adopter MentalityPOWER1.4
ExtroversionTHRILL1.29
IndulgenceJOY1.28
DIY MentalityTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Street food
CountryShare
United States16.9%
India8.9%
Italy5.4%

See Street food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Street food have in United States?

Street food has an estimated audience of 23,089,862 people in United States, concentrated in California and Texas.

What is the gender split and age of Street food fans?

55.9% of Street food fans are female, 44.1% are male, with an average age of 38.8 years.

Which brands do Street food fans like most?

Street food fans show strongest brand affinity for Whataburger (4.41×), Shake Shack (6.21×), and Del Taco (8.43×) over the country average.

Where do Street food fans live in United States?

Street food fans in United States are most concentrated in California (reach 3,743,095), Texas (reach 2,959,713), and New York (reach 2,423,079). These three regions account for the largest share of the active audience.

What other brands do Street food fans also like?

Beyond Street food itself, the audience over-indexes on Shake Shack (6.21×), Del Taco (8.43×), Panera Bread (3.46×), and Fast food (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.