Finger food Audience in United States

Finger food logo

Finger food has an estimated audience of 9,570,933 people in United States. 58.4% are female, 41.6% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: English cuisine, British cuisine, In-N-Out Burger, Global cuisine, New Mexican cuisine.

The average Finger food fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include English cuisine, British cuisine, In-N-Out Burger, with strongest over-indexing on English cuisine (18.72× the country average). Demographically, the Finger food audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Finger food fans

Demographic split for Finger food audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.7
Estimated audience size9,570,933

Audience persona

The typical Finger food fan in United States is more female, around 40.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for English cuisine.

Top regions in United States

Top regions ranked by reach for Finger food in United States
RegionReachAffinity
Texas1,014,1551.23×
California911,1560.87×
Florida541,5070.84×
Georgia433,0741.47×
New York364,5930.68×
North Carolina359,1771.25×
Tennessee349,8541.82×
Alabama276,0982.06×
Illinois251,3260.79×
Virginia245,3371.05×
Ohio230,0560.78×
Kentucky227,2371.89×
Pennsylvania225,2690.7×
South Carolina214,0481.49×
Missouri201,1191.3×
Michigan199,2890.8×
Louisiana184,4521.49×
Oklahoma182,4561.72×
Indiana178,7851.02×
Mississippi173,3042.2×
Arkansas170,6772.16×
New Jersey167,4900.69×
Washington149,2340.78×
Arizona142,7050.73×
Maryland137,0850.83×
Massachusetts113,2210.6×
Colorado113,1520.75×
West Virginia108,9332.44×
Wisconsin94,4020.66×
Kansas86,4461.15×
Utah79,9520.93×
Oregon76,4940.7×
Minnesota75,7790.55×
Nevada67,3570.73×
Connecticut66,9000.7×
Iowa54,4870.69×
New Mexico49,8731.04×
Idaho46,9320.98×
Hawaii38,5730.94×
Nebraska36,0540.75×
New Hampshire19,9110.53×
Alaska19,9040.97×
Maine18,3000.53×
Washington, District of Columbia18,2530.63×
Delaware17,0810.65×
Rhode Island16,3270.54×
Montana16,0160.6×
South Dakota11,1980.51×
Wyoming10,5500.74×
North Dakota9,6200.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Finger food audience
BrandAffinityCategory
English cuisine18.72×Food & Beverages
British cuisine12.54×Food & Beverages
In-N-Out Burger5.57×Food & Beverages
Global cuisine10.76×Food & Beverages
New Mexican cuisine9.5×Food & Beverages
Cheese3.13×Food & Beverages
Fast food2.41×Food & Beverages
Superman (TV series)4.92×Movies & TV
Cuisine of the United States4.47×Food & Beverages
Dragon (2011 film)10.68×Movies & TV
Street food4.04×Food & Beverages
Taco Bell2.45×Food & Beverages
Pork3.87×Food & Beverages
Flour3.29×Food & Beverages
Texas Roadhouse2.24×Food & Beverages
Sandwich2.89×Food & Beverages
Dish (food)2.71×Food & Beverages
Lunch2.61×Food & Beverages
Dough3.34×Food & Beverages
Vegetable2.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Finger food audience
TraitClusterScore
Urban LifestyleOPEN2.1
Convenience OrientationPREMIUM1.75
SpiritualityBALANCE1.49
IndulgenceJOY1.44
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Finger food
CountryShare
United States28.5%
India11.7%
United Kingdom6.3%

See Finger food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Finger food have in United States?

Finger food has an estimated audience of 9,570,933 people in United States, concentrated in Texas and California.

What is the gender split and age of Finger food fans?

58.4% of Finger food fans are female, 41.6% are male, with an average age of 40.7 years.

Which brands do Finger food fans like most?

Finger food fans show strongest brand affinity for English cuisine (18.72×), British cuisine (12.54×), and In-N-Out Burger (5.57×) over the country average.

Where do Finger food fans live in United States?

Finger food fans in United States are most concentrated in Texas (reach 1,014,155), California (reach 911,156), and Florida (reach 541,507). These three regions account for the largest share of the active audience.

What other brands do Finger food fans also like?

Beyond Finger food itself, the audience over-indexes on British cuisine (12.54×), In-N-Out Burger (5.57×), Global cuisine (10.76×), and New Mexican cuisine (9.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Finger food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.