Rascasse Audience Intelligence

Finger food Audience in United States

A data profile of the people who buy, follow and care about Finger food in United States — modelled from more than twelve digital signal sources. Finger food has an estimated audience of 9,570,933 people in United States.

#2368among Topic in United States#285in Food & Beverages

The average Finger food fan in United States is 40.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include English cuisine, British cuisine, In-N-Out Burger, with strongest over-indexing on English cuisine (18.72× the country average).

Demographically, the Finger food audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Finger food fan in United States is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for English cuisine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finger food profile in United States.

Audience size
9.6M
in United States
Gender
58.4%♀
41.6% male
Age
40.7
average years
Country rank
#3741
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finger food fans

58.4% are female, 41.6% are male, average age 40.7.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Finger food audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.7
Estimated audience size9,570,933
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Finger food audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Finger food audience comes from United States.

Worldwide audience distribution share by country for Finger food
CountryShare
United States28.5%
India11.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finger food audience in United States is strongest.

Fig. 05

Top regions by affinity

Finger food fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K4.49×
02Arkansas~200K2.16×
03Mississippi~200K2.11×
04Alabama~300K2.05×
05Kentucky~200K1.78×
06Tennessee~300K1.75×
07Oklahoma~200K1.67×
08South Carolina~200K1.43×
09Louisiana~200K1.43×
10Georgia~400K1.39×
11Missouri~200K1.23×
12North Carolina~300K1.16×
13Texas~900K1.12×
14Kansas~80K1.10×
15New Mexico~50K1.08×
16Alaska~20K1.02×
17Idaho~50K0.99×
18Virginia~200K0.96×
19Indiana~200K0.96×
20Hawaii~40K0.93×
21Utah~80K0.89×
22California~800K0.79×
23Maryland~100K0.79×
24Nebraska~40K0.79×
25Florida~500K0.77×
26Montana~20K0.76×
27Vermont~10K0.76×
28Delaware~20K0.75×
29Michigan~200K0.74×
30Washington~100K0.74×
31South Dakota~20K0.74×
32North Dakota~10K0.74×
33Ohio~200K0.73×
34Illinois~200K0.72×
35Nevada~70K0.72×
36Iowa~60K0.72×
37Colorado~100K0.71×
38Arizona~100K0.70×
39Connecticut~70K0.70×
40Washington, District of Columbia~20K0.70×
41Oregon~80K0.69×
42Rhode Island~20K0.69×
43Maine~20K0.67×
44Pennsylvania~200K0.66×
45Wisconsin~90K0.66×
46New Hampshire~20K0.66×
47New Jersey~200K0.65×
48New York~300K0.63×
49Massachusetts~100K0.58×
50Minnesota~80K0.56×
Fig. 06

Affinity by region

Affinity by region — Finger food, United States
0.56×1.00×4.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finger food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finger food audience
#·InterestCategoryAffinity×
01English cuisineFood & Beverages18.72×
02British cuisineFood & Beverages12.54×
03Global cuisineFood & Beverages10.76×
04Dragon (2011 film)Movies & TV10.68×
05New Mexican cuisineFood & Beverages9.50×
06In-N-Out BurgerFood & Beverages5.57×
07Superman (TV series)Movies & TV4.92×
08Cuisine of the United StatesFood & Beverages4.47×
09Street foodFood & Beverages4.04×
10PorkFood & Beverages3.87×
11DoughFood & Beverages3.34×
12FlourFood & Beverages3.29×
13CheeseFood & Beverages3.13×
14SandwichFood & Beverages2.89×
15Dish (food)Food & Beverages2.71×
16LunchFood & Beverages2.61×
17Taco BellFood & Beverages2.45×
18Fast foodFood & Beverages2.41×
19Texas RoadhouseFood & Beverages2.24×
20VegetableFood & Beverages2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finger food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finger food audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
Urban LifestyleOPEN1.49×
IndulgenceJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finger food audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
SustainabilityBALANCE0.97×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Finger food have in United States?

Finger food has an estimated audience of 9,570,933 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Finger food fans?

58.4% of Finger food fans are female, 41.6% are male, with an average age of 40.7 years.

03

Which brands do Finger food fans like most?

Finger food fans show strongest brand affinity for English cuisine (18.72×), British cuisine (12.54×), and In-N-Out Burger (5.57×) over the country average.

04

Where do Finger food fans live in United States?

Finger food fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Finger food fans also like?

Beyond Finger food itself, the audience over-indexes on British cuisine (12.54×), In-N-Out Burger (5.57×), Global cuisine (10.76×), and New Mexican cuisine (9.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Finger food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Finger food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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