Rascasse Audience Intelligence

Vegetable Audience in United States

A data profile of the people who buy, follow and care about Vegetable in United States — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 53,414,037 people in United States.

#268among Topic in United States#34in Food & Beverages

The average Vegetable fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fruit, toy story, Weight loss (Fitness And wellness), with strongest over-indexing on Fruit (2.08× the country average).

Demographically, the Vegetable audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vegetable fan in United States is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fruit.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetable profile in United States.

Audience size
53.4M
in United States
Gender
63.2%♀
36.8% male
Age
42.8
average years
Country rank
#367
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetable fans

63.2% are female, 36.8% are male, average age 42.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Vegetable audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.8
Estimated audience size53,414,037
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Vegetable audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Vegetable audience comes from United States.

Worldwide audience distribution share by country for Vegetable
CountryShare
United States20.8%
Japan5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetable audience in United States is strongest.

Fig. 05

Top regions by affinity

Vegetable fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5.5M1.19×
02Georgia~2M1.15×
03North Carolina~2M1.13×
04Kansas~500K1.11×
05California~6.5M1.10×
06Maryland~1M1.10×
07Louisiana~800K1.10×
08Nebraska~300K1.10×
09New Jersey~1.5M1.08×
10Arizona~1M1.08×
11Kentucky~700K1.08×
12Arkansas~500K1.08×
13Virginia~1.5M1.07×
14Indiana~1M1.07×
15Missouri~900K1.07×
16South Carolina~900K1.07×
17Oklahoma~600K1.07×
18Pennsylvania~2M1.06×
19Washington~1M1.04×
20Mississippi~500K1.04×
21Hawaii~200K1.04×
22North Dakota~100K1.04×
23New York~3M1.03×
24Nevada~500K1.03×
25Illinois~2M1.02×
26Alabama~800K1.02×
27Utah~500K1.02×
28Iowa~400K1.01×
29Ohio~1.5M1.00×
30Michigan~1.5M1.00×
31Minnesota~800K1.00×
32Florida~3.5M0.99×
33Massachusetts~1M0.99×
34Wisconsin~800K0.99×
35Rhode Island~200K0.97×
36Tennessee~1M0.96×
37Oregon~600K0.96×
38Connecticut~500K0.95×
39New Mexico~300K0.94×
40West Virginia~200K0.93×
41South Dakota~100K0.93×
42Idaho~200K0.92×
43Delaware~100K0.92×
44Colorado~800K0.90×
45Alaska~100K0.88×
46Washington, District of Columbia~100K0.86×
47Vermont~80K0.83×
48New Hampshire~200K0.81×
49Maine~200K0.79×
50Montana~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Vegetable, United States
0.79×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetable audience
#·InterestCategoryAffinity×
01toy storyMovies & TV5.91×
02spicy foodFood & Beverages2.77×
03FruitFood & Beverages2.08×
04Nut (fruit)Food & Beverages2.00×
05HerbFood & Beverages1.92×
06Dish (food)Food & Beverages1.74×
07WifeKids & Family1.71×
08CerealFood & Beverages1.66×
09Weight loss (Fitness And wellness)Health1.65×
10FlourFood & Beverages1.64×
11BotanyHome & Garden1.63×
12CookbookFood & Beverages1.58×
13JuiceFood & Beverages1.57×
14Farmers' marketFood & Beverages1.56×
15LunchFood & Beverages1.54×
16Snack foodFood & Beverages1.54×
17CheeseFood & Beverages1.53×
18NutrientFood & Beverages1.52×
19CarbohydrateHealth1.52×
20MilkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetable audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.66×
Community OrientationOPEN1.21×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetable audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
Early Adopter MentalityPOWER0.97×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegetable have in United States?

Vegetable has an estimated audience of 53,414,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vegetable fans?

63.2% of Vegetable fans are female, 36.8% are male, with an average age of 42.8 years.

03

Which brands do Vegetable fans like most?

Vegetable fans show strongest brand affinity for Fruit (2.08×), toy story (5.91×), and Weight loss (Fitness And wellness) (1.65×) over the country average.

04

Where do Vegetable fans live in United States?

Vegetable fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Vegetable fans also like?

Beyond Vegetable itself, the audience over-indexes on toy story (5.91×), Weight loss (Fitness And wellness) (1.65×), Nutrient (1.52×), and Dish (food) (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Vegetable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →