Vegetable Audience in United States

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Vegetable has an estimated audience of 53,414,037 people in United States. 63.2% are female, 36.8% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Fruit, toy story, Weight loss (Fitness And wellness), Nutrient, Dish (food).

The average Vegetable fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fruit, toy story, Weight loss (Fitness And wellness), with strongest over-indexing on Fruit (2.08× the country average). Demographically, the Vegetable audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Vegetable fans

Demographic split for Vegetable audience in United States
MetricValue
Female63.2%
Male36.8%
Average age42.8
Estimated audience size53,414,037

Audience persona

The typical Vegetable fan in United States is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fruit.

Top regions in United States

Top regions ranked by reach for Vegetable in United States
RegionReachAffinity
California6,656,2601.13×
Texas5,713,0461.24×
Florida3,897,2381.08×
New York3,357,6991.12×
Georgia2,008,6561.22×
Pennsylvania1,914,8001.06×
Illinois1,856,3651.04×
North Carolina1,804,0841.12×
Ohio1,680,4851.02×
New Jersey1,448,0011.07×
Michigan1,438,6451.03×
Virginia1,436,1211.1×
Arizona1,223,6391.12×
Washington1,192,6601.11×
Tennessee1,112,5421.04×
Massachusetts1,069,0531.02×
Maryland1,050,9631.14×
Indiana1,004,4771.03×
Missouri894,6311.04×
South Carolina856,0491.07×
Minnesota796,0181.04×
Colorado795,2480.94×
Louisiana780,6191.13×
Alabama765,5621.03×
Wisconsin764,8370.95×
Kentucky668,5831×
Oklahoma616,3521.04×
Oregon615,9041.01×
Nevada551,3861.07×
Connecticut535,6831×
Utah468,6960.98×
Mississippi460,5391.05×
Arkansas457,8841.04×
Iowa451,1341.03×
Kansas430,3741.02×
Nebraska270,2071.01×
New Mexico245,4230.92×
Idaho242,0290.9×
Hawaii231,2041.01×
West Virginia231,0300.93×
New Hampshire164,7650.78×
Rhode Island156,7830.92×
Washington, District of Columbia152,3150.95×
Maine148,1980.77×
Delaware130,0300.88×
Montana108,7930.73×
North Dakota103,4740.94×
South Dakota98,9090.8×
Alaska91,8650.8×
Vermont71,1520.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegetable audience
BrandAffinityCategory
Fruit2.08×Food & Beverages
toy story5.91×Movies & TV
Weight loss (Fitness And wellness)1.65×Health
Nutrient1.52×Food & Beverages
Dish (food)1.74×Food & Beverages
Cheese1.53×Food & Beverages
Juice1.57×Food & Beverages
Nut (fruit)2×Food & Beverages
Carbohydrate1.52×Health
Lunch1.54×Food & Beverages
Herb1.92×Food & Beverages
Snack food1.54×Food & Beverages
Milk1.51×Food & Beverages
Cereal1.66×Food & Beverages
Wife1.71×Kids & Family
Botany1.63×Home & Garden
Flour1.64×Food & Beverages
spicy food2.77×Food & Beverages
Farmers' market1.56×Food & Beverages
Cookbook1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegetable audience
TraitClusterScore
Healthy LifestyleBALANCE1.51
SustainabilityBALANCE1.21
Urban LifestyleOPEN1.14
Design AffinityPREMIUM1.14
Family OrientationCONSERVATISM1.13
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Vegetable
CountryShare
United States20.8%
Japan5.2%
United Kingdom5.0%

See Vegetable audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Vegetable have in United States?

Vegetable has an estimated audience of 53,414,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegetable fans?

63.2% of Vegetable fans are female, 36.8% are male, with an average age of 42.8 years.

Which brands do Vegetable fans like most?

Vegetable fans show strongest brand affinity for Fruit (2.08×), toy story (5.91×), and Weight loss (Fitness And wellness) (1.65×) over the country average.

Where do Vegetable fans live in United States?

Vegetable fans in United States are most concentrated in California (reach 6,656,260), Texas (reach 5,713,046), and Florida (reach 3,897,238). These three regions account for the largest share of the active audience.

What other brands do Vegetable fans also like?

Beyond Vegetable itself, the audience over-indexes on toy story (5.91×), Weight loss (Fitness And wellness) (1.65×), Nutrient (1.52×), and Dish (food) (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.