Rascasse Audience Intelligence

Cookbook Audience in United States

A data profile of the people who buy, follow and care about Cookbook in United States — modelled from more than twelve digital signal sources. Cookbook has an estimated audience of 30,651,846 people in United States.

#617among Topic in United States#87in Food & Beverages

The average Cookbook fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Royal Albert Hall, Currituck Outer Banks, Scooby-Doo, with strongest over-indexing on Royal Albert Hall (350× the country average).

Demographically, the Cookbook audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cookbook fan in United States is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Royal Albert Hall.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookbook profile in United States.

Audience size
30.7M
in United States
Gender
69.0%♀
31.0% male
Age
43.4
average years
Country rank
#891
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookbook fans

69.0% are female, 31.0% are male, average age 43.4.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Cookbook audience in United States
MetricValue
Female69.0%
Male31.0%
Average age43.4
Estimated audience size30,651,846
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Cookbook audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Cookbook audience comes from United States.

Worldwide audience distribution share by country for Cookbook
CountryShare
United States20.2%
Italy5.5%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookbook audience in United States is strongest.

Fig. 05

Top regions by affinity

Cookbook fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~400K2.30×
02California~4M1.14×
03Maine~100K1.14×
04Vermont~60K1.12×
05Missouri~500K1.11×
06Oregon~400K1.09×
07Utah~300K1.09×
08Kansas~300K1.07×
09Kentucky~400K1.06×
10Arkansas~300K1.06×
11Wisconsin~500K1.05×
12Montana~90K1.05×
13Iowa~300K1.04×
14Minnesota~500K1.03×
15Nebraska~200K1.03×
16Oklahoma~300K1.02×
17West Virginia~100K1.02×
18North Dakota~60K1.02×
19Tennessee~600K1.00×
20South Carolina~500K1.00×
21Mississippi~300K1.00×
22South Dakota~70K1.00×
23Massachusetts~600K0.99×
24Indiana~600K0.99×
25Alabama~400K0.99×
26Virginia~700K0.98×
27Washington~600K0.98×
28Louisiana~400K0.98×
29Connecticut~300K0.98×
30Rhode Island~100K0.98×
31New York~1.5M0.97×
32Michigan~800K0.97×
33New Hampshire~100K0.96×
34Washington, District of Columbia~90K0.96×
35Pennsylvania~1M0.95×
36Illinois~1M0.95×
37Georgia~900K0.94×
38North Carolina~900K0.93×
39Colorado~400K0.93×
40Ohio~900K0.92×
41Alaska~60K0.91×
42New Mexico~100K0.89×
43Delaware~70K0.87×
44Texas~2M0.85×
45Arizona~500K0.85×
46Maryland~400K0.83×
47New Jersey~600K0.82×
48Hawaii~100K0.81×
49Nevada~200K0.76×
50Florida~1.5M0.75×
Fig. 06

Affinity by region

Affinity by region — Cookbook, United States
0.75×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookbook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookbook audience
#·InterestCategoryAffinity×
01Currituck Outer BanksNGO / Political Party1117.73×
02Royal Albert HallArts & Culture350.00×
03Scooby-DooMovies & TV5.16×
04VegetableFood & Beverages1.87×
05AldiShopping1.83×
06Kohl'sShopping1.77×
07Old NavyFashion & Accessoires1.76×
08Dollar TreeShopping1.74×
09DessertsFood & Beverages1.73×
10StarbucksFood & Beverages1.73×
11MeatFood & Beverages1.70×
12Dollar GeneralShopping1.69×
13PinterestInternet & Social Media1.67×
14KitchenHome & Garden1.61×
15MemeInternet & Social Media1.61×
16Women's clothingFashion & Accessoires1.60×
17BoutiquesFashion & Accessoires1.60×
18CostcoShopping1.57×
19Target CorporationShopping1.56×
20CoffeeFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookbook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookbook audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.82×
IndulgenceJOY1.54×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookbook audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.16×
Need for SecurityCONSERVATISM1.18×
Risk AppetiteTHRILL1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookbook have in United States?

Cookbook has an estimated audience of 30,651,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cookbook fans?

69.0% of Cookbook fans are female, 31.0% are male, with an average age of 43.4 years.

03

Which brands do Cookbook fans like most?

Cookbook fans show strongest brand affinity for Royal Albert Hall (350×), Currituck Outer Banks (1117.73×), and Scooby-Doo (5.16×) over the country average.

04

Where do Cookbook fans live in United States?

Cookbook fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cookbook fans also like?

Beyond Cookbook itself, the audience over-indexes on Currituck Outer Banks (1117.73×), Scooby-Doo (5.16×), Pinterest (1.67×), and Kitchen (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cookbook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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