Cookbook Audience in United States

Cookbook logo

Cookbook has an estimated audience of 30,651,846 people in United States. 69.0% are female, 31.0% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: Royal Albert Hall, Currituck Outer Banks, Scooby-Doo, Pinterest, Kitchen.

The average Cookbook fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Royal Albert Hall, Currituck Outer Banks, Scooby-Doo, with strongest over-indexing on Royal Albert Hall (350× the country average). Demographically, the Cookbook audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cookbook fans

Demographic split for Cookbook audience in United States
MetricValue
Female69.0%
Male31.0%
Average age43.4
Estimated audience size30,651,846

Audience persona

The typical Cookbook fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Royal Albert Hall.

Top regions in United States

Top regions ranked by reach for Cookbook in United States
RegionReachAffinity
California3,954,2601.17×
Texas2,325,3150.88×
New York1,802,9801.05×
Florida1,657,9390.8×
Illinois1,028,1611.01×
Pennsylvania1,018,5200.99×
Georgia890,1140.94×
Ohio872,9110.92×
North Carolina850,1190.92×
Michigan813,6551.02×
Virginia785,2431.05×
New Jersey644,6200.83×
Washington641,8891.04×
Tennessee626,3391.02×
Massachusetts602,1431×
Indiana565,0561.01×
Missouri556,1171.13×
Arizona540,9440.86×
Wisconsin496,7511.08×
Colorado471,0280.97×
Minnesota467,7251.06×
Maryland448,0570.85×
South Carolina443,0830.96×
Alabama421,4200.98×
Oregon408,9491.16×
Kentucky398,0001.04×
Idaho392,3422.55×
Louisiana389,5800.99×
Oklahoma350,2981.03×
Connecticut313,2091.02×
Utah309,4831.13×
Iowa276,8451.1×
Arkansas263,0631.04×
Kansas259,9561.08×
Mississippi253,5001×
Nevada204,2320.69×
Nebraska160,1181.04×
West Virginia141,6220.99×
Maine123,3701.12×
New Mexico118,7380.77×
New Hampshire109,2590.9×
Rhode Island96,8900.99×
Washington, District of Columbia90,9570.99×
Hawaii89,9190.68×
Montana86,3191.02×
South Dakota65,8370.93×
Delaware60,4160.71×
Vermont58,5901.09×
North Dakota53,5450.85×
Alaska47,7090.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cookbook audience
BrandAffinityCategory
Royal Albert Hall350×Arts & Culture
Currituck Outer Banks1117.73×
Scooby-Doo5.16×Movies & TV
Pinterest1.67×Internet & Social Media
Kitchen1.61×Home & Garden
Kohl's1.77×Shopping
Aldi1.83×Shopping
Old Navy1.76×Fashion & Accessoires
Target Corporation1.56×Shopping
Desserts1.73×Food & Beverages
Starbucks1.73×Food & Beverages
Women's clothing1.6×Fashion & Accessoires
Meat1.7×Food & Beverages
Vegetable1.87×Food & Beverages
Dollar General1.69×Shopping
Coffee1.53×Food & Beverages
Meme1.61×Internet & Social Media
Dollar Tree1.74×Shopping
Costco1.57×Shopping
Boutiques1.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cookbook audience
TraitClusterScore
SustainabilityBALANCE1.56
DIY MentalityTHRILL1.47
Healthy LifestyleBALANCE1.45
Design AffinityPREMIUM1.37
CreativityOPEN1.31
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Cookbook
CountryShare
United States20.2%
Italy5.5%
Japan5.1%

See Cookbook audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cookbook have in United States?

Cookbook has an estimated audience of 30,651,846 people in United States, concentrated in California and Texas.

What is the gender split and age of Cookbook fans?

69.0% of Cookbook fans are female, 31.0% are male, with an average age of 43.4 years.

Which brands do Cookbook fans like most?

Cookbook fans show strongest brand affinity for Royal Albert Hall (350×), Currituck Outer Banks (1117.73×), and Scooby-Doo (5.16×) over the country average.

Where do Cookbook fans live in United States?

Cookbook fans in United States are most concentrated in California (reach 3,954,260), Texas (reach 2,325,315), and New York (reach 1,802,980). These three regions account for the largest share of the active audience.

What other brands do Cookbook fans also like?

Beyond Cookbook itself, the audience over-indexes on Currituck Outer Banks (1117.73×), Scooby-Doo (5.16×), Pinterest (1.67×), and Kitchen (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.