Cookbook Audience in Germany
Cookbook has an estimated audience of 6,873,385 people in Germany. 70.5% are female, 29.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Cookbook fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Cookbook audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Cookbook fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 42.7 |
| Estimated audience size | 6,873,385 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,749,161 | 1.16× |
| Bayern | 1,284,337 | 1.16× |
| Baden-Württemberg | 1,023,766 | 1.09× |
| Niedersachsen | 738,162 | 1.11× |
| Hessen | 526,226 | 1× |
| Rheinland-Pfalz | 364,872 | 1.06× |
| Sachsen | 320,664 | 0.95× |
| Berlin | 295,486 | 0.96× |
| Schleswig-Holstein | 279,999 | 1.13× |
| Hamburg | 187,335 | 1.21× |
| Brandenburg | 186,636 | 0.88× |
| Thüringen | 155,897 | 0.89× |
| Sachsen-Anhalt | 138,059 | 0.78× |
| Mecklenburg-Vorpommern | 104,317 | 0.79× |
| Saarland | 77,359 | 0.92× |
| Bremen | 53,337 | 0.91× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.52 |
| Design Affinity | PREMIUM | 1.76 |
| Healthy Lifestyle | BALANCE | 1.7 |
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.62 |
| DIY Mentality | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 5.5% |
| Japan | 5.1% |
See Cookbook audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cookbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.