A data profile of the people who buy, follow and care about Cookbook in India — modelled from more than twelve digital signal sources. Cookbook has an estimated audience of 4,399,754 people in India.
The average Cookbook fan in India is 35.4 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
The key figures that characterise the Cookbook profile in India.
55.0% are female, 45.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 35.4 |
| Estimated audience size | 4,399,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Cookbook audience comes from India.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 5.5% |
| Japan | 5.1% |
Where the Cookbook audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~3K | 1.32× | |
| 02 | Karnataka | ~100K | 1.26× | |
| 03 | Telangana | ~70K | 1.15× | |
| 04 | Arunachal Pradesh | ~3K | 1.15× | |
| 05 | Nagaland | ~3K | 1.12× | |
| 06 | Mizoram | ~3K | 1.12× | |
| 07 | Manipur | ~6K | 1.05× | |
| 08 | Meghalaya | ~5K | 1.04× | |
| 09 | Goa | ~5K | 1.01× | |
| 10 | Tamil Nadu | ~100K | 0.99× | |
| 11 | Tripura | ~6K | 0.98× | |
| 12 | Himachal Pradesh | ~20K | 0.93× | |
| 13 | Chhattisgarh | ~30K | 0.92× | |
| 14 | Uttarakhand | ~20K | 0.92× | |
| 15 | Jammu and Kashmir | ~20K | 0.91× | |
| 16 | Andhra Pradesh | ~50K | 0.90× | |
| 17 | Maharashtra | ~200K | 0.89× | |
| 18 | Jharkhand | ~30K | 0.89× | |
| 19 | Bihar | ~80K | 0.88× | |
| 20 | Haryana | ~50K | 0.86× | |
| 21 | Assam | ~40K | 0.86× | |
| 22 | Punjab (region) | ~50K | 0.84× | |
| 23 | Odisha | ~40K | 0.83× | |
| 24 | Kerala | ~50K | 0.82× | |
| 25 | Gujarat | ~100K | 0.80× | |
| 26 | West Bengal | ~100K | 0.79× | |
| 27 | Madhya Pradesh | ~60K | 0.77× | |
| 28 | Rajasthan | ~80K | 0.76× | |
| 29 | Uttar Pradesh | ~100K | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cookbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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