A data profile of the people who buy, follow and care about Entertainment in India — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 48,632,607 people in India.
Entertainment has an estimated audience of 48,632,607 people in India. 28.5% are female, 71.5% are male, average age 31.5. Top brand affinities: FIS Snowboard World Cup.
Top brand affinities include FIS Snowboard World Cup, with strongest over-indexing on FIS Snowboard World Cup (1.55× the country average).
Demographically, the Entertainment audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Entertainment fan in India is more male, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for FIS Snowboard World Cup.
The key figures that characterise the Entertainment profile in India.
28.5% are female, 71.5% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 31.5 |
| Estimated audience size | 48,632,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Entertainment audience comes from India.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Snowboard World Cup | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.00× | |
| Career Orientation | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.96× | |
| Social Media Usage | JOY | 0.99× | |
| Spirituality | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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