A data profile of the people who buy, follow and care about Entertainment in Denmark — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 3,581,732 people in Denmark.
Entertainment has an estimated audience of 3,581,732 people in Denmark. 53.7% are female, 46.3% are male, average age 44.7. Top brand affinities: Ticketmaster, YouTube Music, Bad Bunny, Milan, Jotex.
Top brand affinities include Ticketmaster, YouTube Music, Bad Bunny, with strongest over-indexing on Ticketmaster (1.59× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Social Media Usage, Individualism.
The typical Entertainment fan in Denmark is balanced, around 44.7 years old, with strong Social Media Usage tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the Entertainment profile in Denmark.
53.7% are female, 46.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.7 |
| Estimated audience size | 3,581,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide Entertainment audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tangled | Movies & TV | 2.64× | ||
| 02 | Jotex | Shopping | 2.47× | ||
| 03 | Rosalia | Music & Radio | 2.38× | ||
| 04 | Bad Bunny | Music & Radio | 2.21× | ||
| 05 | Ricky Martin | Music & Radio | 2.16× | ||
| 06 | Kérastase | Beauty & Wellness | 1.98× | ||
| 07 | FentyBeauty | Beauty & Wellness | 1.97× | ||
| 08 | Mamma Mia! | Movies & TV | 1.89× | ||
| 09 | Rodeo | Sports | 1.89× | ||
| 10 | Handball-Bundesliga | Sports | 1.76× | ||
| 11 | spicy food | Food & Beverages | 1.70× | ||
| 12 | Target Corporation | Shopping | 1.69× | ||
| 13 | Massimo Dutti | Shopping | 1.61× | ||
| 14 | Ticketmaster | Travel & Leisure | 1.59× | ||
| 15 | BTS | Music & Radio | 1.59× | ||
| 16 | YouTube Music | Internet & Social Media | 1.56× | ||
| 17 | Allegro (auction website) | Shopping | 1.56× | ||
| 18 | Milan | Travel & Leisure | 1.54× | ||
| 19 | Nail art | Beauty & Wellness | 1.53× | ||
| 20 | Sainsbury's | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.20× | |
| Individualism | JOY | 1.07× | |
| Creativity | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Spirituality | BALANCE | 0.96× | |
| Price Sensitivity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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