A data profile of the people who buy, follow and care about Entertainment in Brazil — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 32,023,731 people in Brazil.
Entertainment has an estimated audience of 32,023,731 people in Brazil. 56.2% are female, 43.8% are male, average age 39.9. Top brand affinities: Xabi Alonso, Strawberry, Thailand, Target Corporation, IU (singer).
Top brand affinities include Xabi Alonso, Strawberry, Thailand, with strongest over-indexing on Xabi Alonso (1.8× the country average).
Demographically, the Entertainment audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Entertainment fan in Brazil is more female, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Xabi Alonso.
The key figures that characterise the Entertainment profile in Brazil.
56.2% are female, 43.8% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.9 |
| Estimated audience size | 32,023,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Entertainment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strawberry | Food & Beverages | 1.84× | ||
| 02 | Xabi Alonso | Sports | 1.80× | ||
| 03 | 7-Eleven | Shopping | 1.80× | ||
| 04 | Ghana | Travel & Leisure | 1.77× | ||
| 05 | OPPO | Technology & Electronics | 1.71× | ||
| 06 | Ozuna | Music & Radio | 1.68× | ||
| 07 | COS | Shopping | 1.67× | ||
| 08 | Cheerleading | Sports | 1.65× | ||
| 09 | Hocus Pocus | Movies & TV | 1.61× | ||
| 10 | Redbubble | Literature | 1.60× | ||
| 11 | Maluma (singer) | Music & Radio | 1.59× | ||
| 12 | TRT 1 | Movies & TV | 1.59× | ||
| 13 | Brawl Stars | Games | 1.58× | ||
| 14 | Thailand | Travel & Leisure | 1.54× | ||
| 15 | IU (singer) | Music & Radio | 1.54× | ||
| 16 | Suzuki SX4 | Cars & Mobility | 1.54× | ||
| 17 | Alyssa Milano | Movies & TV | 1.54× | ||
| 18 | Song Hye-kyo | Fashion & Accessoires | 1.52× | ||
| 19 | Target Corporation | Shopping | 1.50× | ||
| 20 | Astro (Malaysian satellite television) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Individualism | JOY | 1.14× | |
| DIY Mentality | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.