Entertainment Audience in Brazil
Entertainment has an estimated audience of 32,023,731 people in Brazil. 56.2% are female, 43.8% are male, average age 39.9. Top brand affinities: Superman, Renovation, Meditation, Nightlife, Nike.
Top brand affinities include Superman, Renovation, Meditation, with strongest over-indexing on Superman (1.6× the country average). Demographically, the Entertainment audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.9 |
| Estimated audience size | 32,023,731 |
Audience persona
The typical Entertainment fan in Brazil is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Superman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.6× | Movies & TV |
| Renovation | 2.86× | Home & Garden |
| Meditation | 2.62× | Health |
| Nightlife | 3.28× | Arts & Culture |
| Nike | 2.57× | Fashion & Accessoires |
| Organic farming | 2.01× | Food & Beverages |
| Anti-aging cream | 2.32× | Beauty & Wellness |
| Sport Club do Recife | 1.66× | Sports |
| Telegram | 1.71× | Internet & Social Media |
| Electrolux | 1.67× | Home & Garden |
| Hair conditioner | 1.95× | Beauty & Wellness |
| Sportingbet | 1.57× | Sports |
| Department store | 1.68× | Shopping |
| BB cream | 3.7× | Beauty & Wellness |
| Balenciaga | 3.31× | Fashion & Accessoires |
| Steam | 1.77× | Games |
| Smartwatch | 2.5× | Technology & Electronics |
| Minecraft | 2.47× | Games |
| Streetwear | 2.4× | Fashion & Accessoires |
| TripAdvisor | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.76 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Luxury Orientation | PREMIUM | 1.4 |
| Mindfulness | BALANCE | 1.21 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.