A data profile of the people who buy, follow and care about Entertainment in Italy — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 30,795,160 people in Italy.
The average Entertainment fan in Italy is 41.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Robert Redford, YouTube Music, Zoe Saldana, with strongest over-indexing on Robert Redford (1.84× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Entertainment fan in Italy is balanced, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Entertainment profile in Italy.
51.5% are female, 48.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.7 |
| Estimated audience size | 30,795,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Entertainment audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~8M | 1.57× | |
| 02 | Lazio | ~5M | 1.39× | |
| 03 | Emilia-Romagna | ~3M | 1.17× | |
| 04 | Veneto | ~3M | 1.14× | |
| 05 | Sicilia | ~3M | 1.13× | |
| 06 | Piedmont | ~2.5M | 1.13× | |
| 07 | Campania | ~4M | 1.12× | |
| 08 | Tuscany | ~2M | 1.05× | |
| 09 | Puglia | ~2M | 1.03× | |
| 10 | Trentino-Alto Adige/Südtirol | ~600K | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~600K | 1.00× | |
| 12 | Liguria | ~800K | 0.97× | |
| 13 | Aosta Valley | ~80K | 0.97× | |
| 14 | Umbria | ~500K | 0.95× | |
| 15 | Molise | ~100K | 0.95× | |
| 16 | Marche | ~700K | 0.94× | |
| 17 | Calabria | ~900K | 0.93× | |
| 18 | Sardinia | ~800K | 0.93× | |
| 19 | Abruzzo | ~600K | 0.93× | |
| 20 | Basilicata | ~300K | 0.92× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Velvet (band) | Music & Radio | 2.33× | ||
| 02 | Stephen Curry | Sports | 2.14× | ||
| 03 | Maluma (singer) | Music & Radio | 2.13× | ||
| 04 | Yvonne Strahovski | Movies & TV | 2.09× | ||
| 05 | Target Corporation | Shopping | 2.06× | ||
| 06 | Lisa Kudrow | Movies & TV | 2.00× | ||
| 07 | Zimmermann | Home & Garden | 1.99× | ||
| 08 | Jake Paul | Internet & Social Media | 1.95× | ||
| 09 | Mariska Hargitay | Movies & TV | 1.88× | ||
| 10 | Robert Redford | Movies & TV | 1.84× | ||
| 11 | lime | Cars & Mobility | 1.84× | ||
| 12 | Bill Murray | Movies & TV | 1.81× | ||
| 13 | Fairy Tail | Literature | 1.74× | ||
| 14 | YouTube Music | Internet & Social Media | 1.64× | ||
| 15 | pucci | Fashion & Accessoires | 1.64× | ||
| 16 | Inuyasha | Literature | 1.62× | ||
| 17 | Depop | Fashion & Accessoires | 1.58× | ||
| 18 | Zoe Saldana | Movies & TV | 1.57× | ||
| 19 | Sigourney Weaver | Movies & TV | 1.57× | ||
| 20 | Jane Fonda | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.04× | |
| Extroversion | THRILL | 1.03× | |
| Mindfulness | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.75× | |
| Creativity | OPEN | 0.84× | |
| Quality Awareness | PREMIUM | 0.86× |
Entertainment has an estimated audience of 30,795,160 people in Italy, concentrated in Lombardy and Lazio.
51.5% of Entertainment fans are female, 48.5% are male, with an average age of 41.7 years.
Entertainment fans show strongest brand affinity for Robert Redford (1.84×), YouTube Music (1.64×), and Zoe Saldana (1.57×) over the country average.
Entertainment fans in Italy are most concentrated in Lombardy (reach ~8M), Lazio (reach ~5M), and Campania (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on YouTube Music (1.64×), Zoe Saldana (1.57×), Target Corporation (2.06×), and Maluma (singer) (2.13×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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