Entertainment Audience in Italy
Entertainment has an estimated audience of 30,795,160 people in Italy. 51.5% are female, 48.5% are male, average age 41.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Security alarm, Robert Redford, Instant messaging, Google Maps, Tattoos.
The average Entertainment fan in Italy is 41.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Security alarm, Robert Redford, Instant messaging, with strongest over-indexing on Security alarm (460× the country average). Demographically, the Entertainment audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.7 |
| Estimated audience size | 30,795,160 |
Audience persona
The typical Entertainment fan in Italy is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Security alarm.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.6× |
| Lazio | 5,372,325 | 1.42× |
| Campania | 3,938,608 | 1.14× |
| Sicilia | 3,117,196 | 1.17× |
| Emilia-Romagna | 3,015,679 | 1.2× |
| Veneto | 2,862,018 | 1.18× |
| Piedmont | 2,659,362 | 1.17× |
| Puglia | 2,206,035 | 1.04× |
| Tuscany | 2,174,165 | 1.06× |
| Calabria | 819,875 | 0.87× |
| Liguria | 813,854 | 0.94× |
| Sardinia | 757,363 | 0.88× |
| Marche | 685,055 | 0.89× |
| Trentino-Alto Adige/Südtirol | 590,850 | 1.01× |
| Abruzzo | 582,431 | 0.86× |
| Friuli-Venezia Giulia | 578,026 | 1× |
| Umbria | 432,155 | 0.87× |
| Basilicata | 133,820 | 0.48× |
| Molise | 76,984 | 0.53× |
| Aosta Valley | 55,310 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Security alarm | 460× | Home & Garden |
| Robert Redford | 3.15× | Movies & TV |
| Instant messaging | 2.09× | Internet & Social Media |
| Google Maps | 1.68× | Internet & Social Media |
| Tattoos | 1.6× | Fashion & Accessoires |
| Meat | 1.67× | Food & Beverages |
| YouTube Music | 2.96× | Internet & Social Media |
| Expert (company) | 2.2× | Shopping |
| Slovenia | 1.71× | Travel & Leisure |
| Canada | 1.66× | Travel & Leisure |
| Charity and causes | 1.64× | Business & Career |
| Arezzo | 2.86× | Travel & Leisure |
| Rural tourism | 1.61× | Travel & Leisure |
| Fashion show | 1.54× | Fashion & Accessoires |
| Weather | 1.93× | Home & Garden |
| Brunch | 2.12× | Food & Beverages |
| Germany | 1.9× | Travel & Leisure |
| Serie B | 1.52× | Sports |
| Enoteca | 2.02× | Food & Beverages |
| Library | 1.94× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Community Orientation | OPEN | 1.21 |
| Social Media Usage | JOY | 1.13 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Early Adopter Mentality | POWER | 1.08 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Entertainment have in Italy?
Entertainment has an estimated audience of 30,795,160 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Entertainment fans?
51.5% of Entertainment fans are female, 48.5% are male, with an average age of 41.7 years.
Which brands do Entertainment fans like most?
Entertainment fans show strongest brand affinity for Security alarm (460×), Robert Redford (3.15×), and Instant messaging (2.09×) over the country average.
Where do Entertainment fans live in Italy?
Entertainment fans in Italy are most concentrated in Lombardy (reach 7,762,500), Lazio (reach 5,372,325), and Campania (reach 3,938,608). These three regions account for the largest share of the active audience.
What other brands do Entertainment fans also like?
Beyond Entertainment itself, the audience over-indexes on Robert Redford (3.15×), Instant messaging (2.09×), Google Maps (1.68×), and Tattoos (1.6×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.