A data profile of the people who buy, follow and care about Entertainment in Finland — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 2,613,742 people in Finland.
Entertainment has an estimated audience of 2,613,742 people in Finland. 56.6% are female, 43.4% are male, average age 43.7. Top brand affinities: Gina Tricot, Twitch, Flower, Lunch, Swimming pool.
Top brand affinities include Gina Tricot, Twitch, Flower, with strongest over-indexing on Gina Tricot (1.7× the country average).
Demographically, the Entertainment audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
The typical Entertainment fan in Finland is more female, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Entertainment profile in Finland.
56.6% are female, 43.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.7 |
| Estimated audience size | 2,613,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Entertainment audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.02× | ||
| 02 | Bonprix | Shopping | 2.42× | ||
| 03 | Sveriges Television | Technology & Electronics | 2.01× | ||
| 04 | Eyelash | Beauty & Wellness | 2.00× | ||
| 05 | Baby food | Kids & Family | 1.91× | ||
| 06 | Twitch | Games | 1.81× | ||
| 07 | Swimming pool | Sports | 1.77× | ||
| 08 | Shih Tzu | Pets & Animals | 1.71× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 10 | Beagle | Pets & Animals | 1.67× | ||
| 11 | Weaving | Fashion & Accessoires | 1.64× | ||
| 12 | Doughnut | Food & Beverages | 1.64× | ||
| 13 | Border Collie | Pets & Animals | 1.63× | ||
| 14 | Rottweiler | Pets & Animals | 1.61× | ||
| 15 | YouTube Music | Internet & Social Media | 1.60× | ||
| 16 | Piano | Music & Radio | 1.60× | ||
| 17 | Dachshund | Pets & Animals | 1.59× | ||
| 18 | Flower | Home & Garden | 1.54× | ||
| 19 | Golden Retriever | Pets & Animals | 1.54× | ||
| 20 | Lunch | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.07× | |
| Social Media Usage | JOY | 1.06× | |
| Risk Appetite | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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