A data profile of the people who buy, follow and care about Lunch in Finland — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 859,674 people in Finland.
Lunch has an estimated audience of 859,674 people in Finland. 70.6% are female, 29.4% are male, average age 44.0. Top brand affinities: Helsingin Sanomat, IKEA, Yle Uutiset, Ilta-Sanomat, Ice Hockey World Championships.
Top brand affinities include Helsingin Sanomat, IKEA, Yle Uutiset, with strongest over-indexing on Helsingin Sanomat (2.03× the country average).
Demographically, the Lunch audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Lunch fan in Finland is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Helsingin Sanomat.
The key figures that characterise the Lunch profile in Finland.
70.6% are female, 29.4% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 44.0 |
| Estimated audience size | 859,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Lunch audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IKEA | Home & Garden | 2.21× | ||
| 02 | Restaurants | Food & Beverages | 2.07× | ||
| 03 | Internet & Social Media | 2.06× | |||
| 04 | Helsingin Sanomat | News | 2.03× | ||
| 05 | Boozt | Shopping | 2.02× | ||
| 06 | Alcoholic beverages | Food & Beverages | 2.01× | ||
| 07 | Beverages | Food & Beverages | 1.99× | ||
| 08 | Culture | Literature | 1.99× | ||
| 09 | Marimekko | Home & Garden | 1.95× | ||
| 10 | K-rauta | Shopping | 1.91× | ||
| 11 | Helsinki | Travel & Leisure | 1.88× | ||
| 12 | Ilta-Sanomat | News | 1.85× | ||
| 13 | Finland | Travel & Leisure | 1.72× | ||
| 14 | Yle Uutiset | Movies & TV | 1.70× | ||
| 15 | Iltalehti | News | 1.60× | ||
| 16 | Food and drink | Food & Beverages | 1.59× | ||
| 17 | Lidl | Shopping | 1.57× | ||
| 18 | Liiga | Sports | 1.54× | ||
| 19 | Arts and music | Arts & Culture | 1.51× | ||
| 20 | Ice Hockey World Championships | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.96× | |
| Travelling | THRILL | 1.78× | |
| Patriotism | CONSERVATISM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.00× | |
| Social Media Usage | JOY | 1.35× | |
| Early Adopter Mentality | POWER | 1.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.