A data profile of the people who buy, follow and care about Lunch in Sweden — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 1,576,309 people in Sweden.
Lunch has an estimated audience of 1,576,309 people in Sweden. 64.6% are female, 35.4% are male, average age 45.3. Top brand affinities: Sveriges Television, Hemnet, Systembolaget, IKEA, Willys.
Top brand affinities include Sveriges Television, Hemnet, Systembolaget, with strongest over-indexing on Sveriges Television (1.95× the country average).
Demographically, the Lunch audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Lunch fan in Sweden is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Lunch profile in Sweden.
64.6% are female, 35.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 45.3 |
| Estimated audience size | 1,576,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Lunch audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast | Food & Beverages | 3.71× | ||
| 02 | Diners | Food & Beverages | 3.51× | ||
| 03 | Seafood | Food & Beverages | 3.49× | ||
| 04 | Burger King | Food & Beverages | 3.01× | ||
| 05 | Dinner | Food & Beverages | 2.83× | ||
| 06 | Coop | Food & Beverages | 2.17× | ||
| 07 | Beverages | Food & Beverages | 1.99× | ||
| 08 | Hemnet | Home & Garden | 1.98× | ||
| 09 | Willys | Shopping | 1.98× | ||
| 10 | Sveriges Television | Technology & Electronics | 1.95× | ||
| 11 | Systembolaget | Shopping | 1.78× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.78× | ||
| 13 | IKEA | Home & Garden | 1.76× | ||
| 14 | Boozt | Shopping | 1.71× | ||
| 15 | Alcoholic beverages | Food & Beverages | 1.65× | ||
| 16 | SVT Play | Movies & TV | 1.61× | ||
| 17 | Restaurants | Food & Beverages | 1.58× | ||
| 18 | Biltema | Business & Career | 1.52× | ||
| 19 | Nordea | Business & Career | 1.52× | ||
| 20 | Blocket | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.70× | |
| Early Adopter Mentality | POWER | 1.68× | |
| Healthy Lifestyle | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Design Affinity | PREMIUM | 1.34× | |
| Patriotism | CONSERVATISM | 1.40× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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