Rascasse Audience Intelligence

Coop Target Market in Sweden

A data profile of the people who buy, follow and care about Coop in Sweden — modelled from more than twelve digital signal sources. Coop has an estimated audience of 2,728,637 people in Sweden.

#22among Brand in Sweden#10in Food & Beverages

Coop has an estimated audience of 2,728,637 people in Sweden. 68.3% are female, 31.7% are male, average age 42.6. Top brand affinities: NJ/NY Gotham FC, Angel City FC, North Carolina Courage, Orlando Pride, Washington Spirit.

Top brand affinities include NJ/NY Gotham FC, Angel City FC, North Carolina Courage, with strongest over-indexing on NJ/NY Gotham FC (1.54× the country average).

The typical Coop fan in Sweden is more female, around 42.6 years old, with a notable affinity for NJ/NY Gotham FC.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Coop profile in Sweden.

Audience size
2.7M
in Sweden
Gender
68.3%♀
31.7% male
Age
42.6
average years
Country rank
#153
Brand in Sweden
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coop

68.3% are female, 31.7% are male, average age 42.6.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Coop audience in Sweden
MetricValue
Female68.3%
Male31.7%
Average age42.6
Estimated audience size2,728,637
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Coop audience in Sweden
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4925%
50+27%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Coop audience comes from Sweden.

Worldwide audience distribution share by country for Coop
CountryShare
Italy39.2%
Switzerland19.6%
United Kingdom11.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coop audience
#·InterestCategoryAffinity×
01NJ/NY Gotham FCSports1.54×
02Angel City FCSports1.54×
03North Carolina CourageSports1.54×
04Orlando PrideSports1.54×
05Washington SpiritSports1.54×
06Houston DashSports1.54×
07San Diego Wave FCSports1.54×
08Kansas City CurrentSports1.54×
09Bay FCSports1.54×
10Chicago Stars FCSports1.54×
11Utah RoyalsSports1.54×
12Portland Thorns FCSports1.54×
13Seattle Reign FCSports1.54×
14Boston Legacy FCSports1.54×
15Denver Summit FCSports1.54×
16Racing Louisville FCSports1.54×
Appendix

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How to read this data

Audience size is the estimated number of people in Sweden who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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