Coop Audience in Germany
Coop has an estimated audience of 350,730 people in Germany. 69.4% are female, 30.6% are male, average age 39.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Carrefour, Walmart, David Attenborough, Kelly Osbourne, Kevin Costner.
The average Coop fan in Germany is 39.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Carrefour, Walmart, David Attenborough, with strongest over-indexing on Carrefour (64.21× the country average). Demographically, the Coop audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Coop fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 39.9 |
| Estimated audience size | 350,730 |
Audience persona
The typical Coop fan in Germany is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Carrefour.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 103,437 | 2.16× |
| Nordrhein-Westfalen | 83,843 | 1.09× |
| Bayern | 74,927 | 1.33× |
| Hessen | 37,709 | 1.41× |
| Niedersachsen | 34,570 | 1.01× |
| Berlin | 19,292 | 1.23× |
| Schleswig-Holstein | 14,776 | 1.17× |
| Rheinland-Pfalz | 14,447 | 0.82× |
| Sachsen | 13,492 | 0.78× |
| Hamburg | 9,038 | 1.14× |
| Brandenburg | 7,438 | 0.68× |
| Thüringen | 6,024 | 0.67× |
| Sachsen-Anhalt | 4,757 | 0.52× |
| Mecklenburg-Vorpommern | 4,274 | 0.64× |
| Saarland | 2,471 | 0.57× |
| Bremen | 2,263 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour | 64.21× | Shopping |
| Walmart | 42.59× | Shopping |
| David Attenborough | 49.43× | Movies & TV |
| Kelly Osbourne | 23.8× | Music & Radio |
| Kevin Costner | 15.89× | Movies & TV |
| Tom Selleck | 20× | Movies & TV |
| Indoor soccer | 20× | Sports |
| JACK & JONES | 20× | Fashion & Accessoires |
| Parental leave | 6.72× | Kids & Family |
| Efficient energy use | 4.28× | Technology & Electronics |
| Dynamo Dresden | 4.06× | Sports |
| Aral AG | 2.82× | Cars & Mobility |
| Peg Perego | 17.93× | Kids & Family |
| Family | 2.23× | Kids & Family |
| Borussia Dortmund | 1.61× | Sports |
| Ramen | 15.69× | Food & Beverages |
| Migros | 11.39× | Shopping |
| Jane Goodall | 8.76× | Pets & Animals |
| Purchase discount | 6.18× | Shopping |
| Obi (store) | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 5.97 |
| Convenience Orientation | PREMIUM | 1.88 |
| Quality Awareness | PREMIUM | 1.86 |
| Individualism | JOY | 1.79 |
| Sustainability | BALANCE | 1.65 |
| Family Orientation | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 36.6% |
| Switzerland | 24.6% |
| United Kingdom | 11.3% |
See Coop audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Coop have in Germany?
Coop has an estimated audience of 350,730 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Coop fans?
69.4% of Coop fans are female, 30.6% are male, with an average age of 39.9 years.
Which brands do Coop fans like most?
Coop fans show strongest brand affinity for Carrefour (64.21×), Walmart (42.59×), and David Attenborough (49.43×) over the country average.
Where do Coop fans live in Germany?
Coop fans in Germany are most concentrated in Baden-Württemberg (reach 103,437), Nordrhein-Westfalen (reach 83,843), and Bayern (reach 74,927). These three regions account for the largest share of the active audience.
What other brands do Coop fans also like?
Beyond Coop itself, the audience over-indexes on Walmart (42.59×), David Attenborough (49.43×), Kelly Osbourne (23.8×), and Kevin Costner (15.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.