Rascasse Audience Intelligence

Coop Target Market in Germany

A data profile of the people who buy, follow and care about Coop in Germany — modelled from more than twelve digital signal sources. Coop has an estimated audience of 342,208 people in Germany.

#2010among Brand in Germany#783in Food & Beverages

The average Coop fan in Germany is 39.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tesco, The Stone Roses, Kaufland, with strongest over-indexing on Tesco (54.2× the country average).

Demographically, the Coop audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coop fan in Germany is more female, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tesco.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coop profile in Germany.

Audience size
342K
in Germany
Gender
69.4%♀
30.6% male
Age
39.9
average years
Country rank
#15774
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coop

69.4% are female, 30.6% are male, average age 39.9.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Coop audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age39.9
Estimated audience size342,208
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Coop audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4926%
50+17%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Coop audience comes from Germany.

Worldwide audience distribution share by country for Coop
CountryShare
Italy37.1%
Switzerland24.0%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coop customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K2.17×
02Hessen~40K1.40×
03Bayern~70K1.33×
04Berlin~20K1.18×
05Schleswig-Holstein~10K1.17×
06Hamburg~9K1.12×
07Nordrhein-Westfalen~80K1.05×
08Niedersachsen~30K0.98×
09Rheinland-Pfalz~10K0.84×
10Bremen~2K0.80×
11Sachsen~10K0.79×
12Thüringen~7K0.75×
13Brandenburg~8K0.71×
14Mecklenburg-Vorpommern~4K0.67×
15Saarland~3K0.67×
16Sachsen-Anhalt~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Coop, Germany
0.59×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coop audience
#·InterestCategoryAffinity×
01The Stone RosesMusic & Radio141.74×
02Black MMusic & Radio111.34×
03TescoShopping54.20×
04Apple ciderFood & Beverages50.97×
05Strongbow (cider)Food & Beverages42.21×
06A Million Ways to Die in the WestMovies & TV30.19×
07Somersby ciderFood & Beverages24.68×
08Fruit saladFood & Beverages17.86×
09Traffic signCars & Mobility17.70×
10Blind DatingMovies & TV17.36×
11Oasis (band)Music & Radio13.71×
12Zumba DanceSports13.43×
13KauflandShopping6.56×
14SaladFood & Beverages5.39×
15Costume jewelryFashion & Accessoires4.96×
16GemstoneFashion & Accessoires3.36×
17SwarovskiFashion & Accessoires3.24×
18EtsyFashion & Accessoires3.04×
19AldiShopping1.87×
20Burger KingFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coop audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.35×
Convenience OrientationPREMIUM1.21×
PatriotismCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coop audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coop's target market in Germany?

Coop's target market in Germany covers an estimated 342,208 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Coop customers?

69.4% of the Coop audience are female, 30.6% are male, with an average age of 39.9 years.

03

Which brands do Coop fans like most?

Coop fans show strongest brand affinity for Tesco (54.2×), The Stone Roses (141.74×), and Kaufland (6.56×) over the country average.

04

Where do Coop fans live in Germany?

Coop fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Coop fans also like?

Beyond Coop itself, the audience over-indexes on The Stone Roses (141.74×), Kaufland (6.56×), Apple cider (50.97×), and Fruit salad (17.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Coop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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