Blind Dating Audience in Germany
Blind Dating has an estimated audience of 224,617 people in Germany. 38.7% are female, 61.3% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dating game show, Stadt-Parfümerie Pieper, Old Spice, Perfume (Japanese band), Deodorant.
The average Blind Dating fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dating game show, Stadt-Parfümerie Pieper, Old Spice, with strongest over-indexing on Dating game show (27.05× the country average). Demographically, the Blind Dating audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of Blind Dating fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 45.5 |
| Estimated audience size | 224,617 |
Audience persona
The typical Blind Dating fan in Germany is more male, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dating game show.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,873 | 1.04× |
| Bayern | 46,963 | 1.09× |
| Baden-Württemberg | 41,072 | 1.12× |
| Niedersachsen | 27,223 | 1.05× |
| Hessen | 26,147 | 1.28× |
| Rheinland-Pfalz | 14,666 | 1.09× |
| Sachsen | 14,461 | 1.1× |
| Berlin | 12,096 | 1.01× |
| Schleswig-Holstein | 9,199 | 0.96× |
| Brandenburg | 8,485 | 1.02× |
| Sachsen-Anhalt | 6,701 | 0.96× |
| Thüringen | 6,580 | 0.96× |
| Hamburg | 5,762 | 0.95× |
| Mecklenburg-Vorpommern | 4,289 | 0.84× |
| Saarland | 2,611 | 0.79× |
| Bremen | 1,731 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dating game show | 27.05× | Movies & TV |
| Stadt-Parfümerie Pieper | 41.13× | Shopping |
| Old Spice | 27.79× | Beauty & Wellness |
| Perfume (Japanese band) | 20.89× | Music & Radio |
| Deodorant | 10.06× | Beauty & Wellness |
| Uzo Aduba | 22.18× | Movies & TV |
| Eva Green | 10.68× | Movies & TV |
| Love & Sex | 4.92× | Kids & Family |
| JYP Entertainment | 16.3× | Movies & TV |
| Matter of Britain | 42.1× | Literature |
| Rock music | 1.8× | Music & Radio |
| Axe (brand) | 15.25× | Beauty & Wellness |
| paysafecard | 7.25× | Business & Career |
| Dakota Johnson | 3.87× | Movies & TV |
| Science (journal) | 3.98× | Business & Career |
| Diptyque | 8.96× | Beauty & Wellness |
| Pop music | 1.51× | Music & Radio |
| Fragrance oil | 6.66× | Beauty & Wellness |
| Sex and the City | 2.19× | Movies & TV |
| Eric Stehfest | 6.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.67 |
| Mindfulness | BALANCE | 1.65 |
| Convenience Orientation | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.4 |
| Community Orientation | OPEN | 1.37 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.6% |
| United States | 7.5% |
| Switzerland | 4.6% |
See Blind Dating audiences in other countries
More Romance audiences in Germany
- Bridgerton (3,766,127)
- Love Actually (1,761,883)
- Virgin River (1,592,458)
- Casablanca (film) (1,110,295)
- Carol (film) (1,010,452)
Frequently asked questions
How many fans does Blind Dating have in Germany?
Blind Dating has an estimated audience of 224,617 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blind Dating fans?
38.7% of Blind Dating fans are female, 61.3% are male, with an average age of 45.5 years.
Which brands do Blind Dating fans like most?
Blind Dating fans show strongest brand affinity for Dating game show (27.05×), Stadt-Parfümerie Pieper (41.13×), and Old Spice (27.79×) over the country average.
Where do Blind Dating fans live in Germany?
Blind Dating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,873), Bayern (reach 46,963), and Baden-Württemberg (reach 41,072). These three regions account for the largest share of the active audience.
What other brands do Blind Dating fans also like?
Beyond Blind Dating itself, the audience over-indexes on Stadt-Parfümerie Pieper (41.13×), Old Spice (27.79×), Perfume (Japanese band) (20.89×), and Deodorant (10.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blind Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.