paysafecard Target Market in Germany
A data profile of the people who buy, follow and care about paysafecard in Germany — modelled from more than twelve digital signal sources. paysafecard has an estimated audience of 873,451 people in Germany.
The average paysafecard fan in Germany is 28.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tipico, Instant Gaming, TikTok, with strongest over-indexing on Tipico (5.91× the country average).
Demographically, the paysafecard audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical paysafecard fan in Germany is more male, around 28.4 years old, with strong Patriotism tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the paysafecard profile in Germany.
Search interest · 12-month trend
Customer demographics of paysafecard
11.8% are female, 88.2% are male, average age 28.4.
Gender split
| Metric | Value |
|---|---|
| Female | 11.8% |
| Male | 88.2% |
| Average age | 28.4 |
| Estimated audience size | 873,451 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide paysafecard audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 29.7% |
| Poland | 11.0% |
| France | 11.0% |
Geography
Where the paysafecard audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.20× | |
| 02 | Sachsen-Anhalt | ~20K | 1.10× | |
| 03 | Niedersachsen | ~90K | 1.08× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.06× | |
| 05 | Brandenburg | ~30K | 1.05× | |
| 06 | Saarland | ~10K | 1.04× | |
| 07 | Schleswig-Holstein | ~30K | 0.99× | |
| 08 | Hamburg | ~20K | 0.98× | |
| 09 | Sachsen | ~40K | 0.97× | |
| 10 | Rheinland-Pfalz | ~40K | 0.96× | |
| 11 | Thüringen | ~20K | 0.96× | |
| 12 | Baden-Württemberg | ~100K | 0.94× | |
| 13 | Hessen | ~60K | 0.94× | |
| 14 | Bayern | ~100K | 0.92× | |
| 15 | Berlin | ~30K | 0.91× | |
| 16 | Bremen | ~7K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the paysafecard audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruno Banani | Fashion & Accessoires | 14.69× | ||
| 02 | Activision | Games | 14.69× | ||
| 03 | Borderlands (series) | Games | 13.89× | ||
| 04 | Donnie Darko | Movies & TV | 10.48× | ||
| 05 | Instant Gaming | Games | 8.92× | ||
| 06 | Ghostbusters (franchise) | Movies & TV | 7.74× | ||
| 07 | The Elder Scrolls | Games | 6.73× | ||
| 08 | Tipico | Games | 5.91× | ||
| 09 | Counter-Strike: Global Offensive | Games | 5.12× | ||
| 10 | FIFA (video game series) | Games | 5.11× | ||
| 11 | Electronic sports | Sports | 4.68× | ||
| 12 | Christian Ulmen | Movies & TV | 3.67× | ||
| 13 | World of Warcraft | Games | 3.06× | ||
| 14 | EA Sports FC | Games | 2.99× | ||
| 15 | TikTok | Internet & Social Media | 2.53× | ||
| 16 | Transfermarkt | Sports | 2.01× | ||
| 17 | Burger King | Food & Beverages | 1.99× | ||
| 18 | Internet & Social Media | 1.97× | |||
| 19 | SV Werder Bremen | Sports | 1.81× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.70× |
Personality of the paysafecard audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.43× | |
| DIY Mentality | THRILL | 0.51× | |
| Quality Awareness | PREMIUM | 0.51× |
Frequently asked questions
Who is paysafecard's target market in Germany?
paysafecard's target market in Germany covers an estimated 873,451 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of paysafecard customers?
11.8% of the paysafecard audience are female, 88.2% are male, with an average age of 28.4 years.
Which brands do paysafecard fans like most?
paysafecard fans show strongest brand affinity for Tipico (5.91×), Instant Gaming (8.92×), and TikTok (2.53×) over the country average.
Where do paysafecard fans live in Germany?
paysafecard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do paysafecard fans also like?
Beyond paysafecard itself, the audience over-indexes on Instant Gaming (8.92×), TikTok (2.53×), Christian Ulmen (3.67×), and FIFA (video game series) (5.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for paysafecard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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