paysafecard Audience in Germany
paysafecard has an estimated audience of 853,520 people in Germany. 11.8% are female, 88.2% are male, average age 28.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Loincloth, Combat sport, Progressive rock, Mido (footballer).
The average paysafecard fan in Germany is 28.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Loincloth, Combat sport, with strongest over-indexing on Home construction (2.53× the country average). Demographically, the paysafecard audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of paysafecard fans
| Metric | Value |
|---|---|
| Female | 11.8% |
| Male | 88.2% |
| Average age | 28.4 |
| Estimated audience size | 853,520 |
Audience persona
The typical paysafecard fan in Germany is more male, around 28.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 234,164 | 1.25× |
| Bayern | 131,393 | 0.96× |
| Baden-Württemberg | 110,838 | 0.95× |
| Niedersachsen | 92,102 | 1.11× |
| Hessen | 62,362 | 0.96× |
| Rheinland-Pfalz | 41,799 | 0.98× |
| Sachsen | 40,412 | 0.97× |
| Berlin | 35,476 | 0.93× |
| Schleswig-Holstein | 31,410 | 1.02× |
| Brandenburg | 26,996 | 1.02× |
| Sachsen-Anhalt | 22,989 | 1.04× |
| Thüringen | 20,798 | 0.96× |
| Hamburg | 18,653 | 0.97× |
| Mecklenburg-Vorpommern | 17,176 | 1.05× |
| Saarland | 10,342 | 0.99× |
| Bremen | 6,176 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.53× | Home & Garden |
| Loincloth | 7.34× | Fashion & Accessoires |
| Combat sport | 2.57× | Sports |
| Progressive rock | 2.8× | Music & Radio |
| Mido (footballer) | 7.64× | Sports |
| Grappling | 2.69× | Sports |
| CAC 40 | 1.52× | Business & Career |
| Urban Outfitters | 1.64× | Shopping |
| Racing | 1.75× | Cars & Mobility |
| 3D printing | 2× | Technology & Electronics |
| Personalised Gifts | 1.72× | Home & Garden |
| Brian "Head" Welch | 12.25× | Music & Radio |
| Braun Büffel | 6.55× | Fashion & Accessoires |
| Turner & Hooch | 13.26× | Movies & TV |
| Home Delivery | 1.83× | Food & Beverages |
| Mohamed Salah | 2.36× | Sports |
| Graham Greene (actor) | 2.52× | |
| South Asian cuisine | 4.42× | Food & Beverages |
| Assassin's Creed II | 3.44× | Games |
| Harvey Mudd College | 9.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.35 |
| Social Media Usage | JOY | 1.21 |
| Sustainability | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.06 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.4% |
| Poland | 10.9% |
| France | 10.9% |
See paysafecard audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does paysafecard have in Germany?
paysafecard has an estimated audience of 853,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of paysafecard fans?
11.8% of paysafecard fans are female, 88.2% are male, with an average age of 28.4 years.
Which brands do paysafecard fans like most?
paysafecard fans show strongest brand affinity for Home construction (2.53×), Loincloth (7.34×), and Combat sport (2.57×) over the country average.
Where do paysafecard fans live in Germany?
paysafecard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,164), Bayern (reach 131,393), and Baden-Württemberg (reach 110,838). These three regions account for the largest share of the active audience.
What other brands do paysafecard fans also like?
Beyond paysafecard itself, the audience over-indexes on Loincloth (7.34×), Combat sport (2.57×), Progressive rock (2.8×), and Mido (footballer) (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for paysafecard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.