FIFA (video game series) Audience in Germany

FIFA (video game series) logo

FIFA (video game series) has an estimated audience of 3,099,597 people in Germany. 21.4% are female, 78.6% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EA Sports FC, Germany, Borussia Dortmund, UEFA Champions League, Tipico.

The average FIFA (video game series) fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EA Sports FC, Germany, Borussia Dortmund, with strongest over-indexing on EA Sports FC (14.38× the country average). Demographically, the FIFA (video game series) audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Soccer

Demographics of FIFA (video game series) fans

Demographic split for FIFA (video game series) audience in Germany
MetricValue
Female21.4%
Male78.6%
Average age29.6
Estimated audience size3,099,597

Audience persona

The typical FIFA (video game series) fan in Germany is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for EA Sports FC.

Top regions in Germany

Top regions ranked by reach for FIFA (video game series) in Germany
RegionReachAffinity
Nordrhein-Westfalen874,3431.29×
Bayern542,0771.09×
Baden-Württemberg468,1541.11×
Niedersachsen300,040
Hessen299,7401.27×
Rheinland-Pfalz158,6511.02×
Berlin156,1051.13×
Sachsen130,0250.86×
Schleswig-Holstein108,2360.97×
Brandenburg76,1380.79×
Hamburg72,7591.04×
Thüringen62,0280.79×
Sachsen-Anhalt60,3510.75×
Mecklenburg-Vorpommern42,5790.72×
Saarland37,1080.97×
Bremen32,1401.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA (video game series) audience
BrandAffinityCategory
EA Sports FC14.38×Games
Germany3.37×Travel & Leisure
Borussia Dortmund2.75×Sports
UEFA Champions League3.71×Sports
Tipico5.31×Games
Soccer3.22×Sports
FIFA World Cup3.34×Sports
Galatasaray S.K.4.26×Sports
Manchester City F.C.5.76×Sports
Real Madrid C.F.3.64×Sports
American football3.43×Sports
La Liga5.83×Sports
Video games3.09×Games
Bundesliga2.54×Sports
Movies2.12×Movies & TV
TikTok2.34×Internet & Social Media
Outdoor recreation2.11×Sports
SV Werder Bremen3.04×Sports
Transfermarkt3.46×Sports
Vincent KompanySports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA (video game series) audience
TraitClusterScore
Early Adopter MentalityPOWER1.21
Social Media UsageJOY1.18
PatriotismCONSERVATISM1.18
Sports ActivityPOWER1.04
Career OrientationPOWER1.04
Luxury OrientationPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for FIFA (video game series)
CountryShare
United States12.2%
Italy7.1%
Germany6.5%

See FIFA (video game series) audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does FIFA (video game series) have in Germany?

FIFA (video game series) has an estimated audience of 3,099,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of FIFA (video game series) fans?

21.4% of FIFA (video game series) fans are female, 78.6% are male, with an average age of 29.6 years.

Which brands do FIFA (video game series) fans like most?

FIFA (video game series) fans show strongest brand affinity for EA Sports FC (14.38×), Germany (3.37×), and Borussia Dortmund (2.75×) over the country average.

Where do FIFA (video game series) fans live in Germany?

FIFA (video game series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 874,343), Bayern (reach 542,077), and Baden-Württemberg (reach 468,154). These three regions account for the largest share of the active audience.

What other brands do FIFA (video game series) fans also like?

Beyond FIFA (video game series) itself, the audience over-indexes on Germany (3.37×), Borussia Dortmund (2.75×), UEFA Champions League (3.71×), and Tipico (5.31×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIFA (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.