Bruno Banani Audience in Germany
Bruno Banani has an estimated audience of 341,239 people in Germany. 63.1% are female, 36.9% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Targobank, Old Spice, Commerzbank, Berliner Zeitung.
The average Bruno Banani fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Targobank, Old Spice, with strongest over-indexing on Aral AG (8.65× the country average). Demographically, the Bruno Banani audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Bruno Banani fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 35.9 |
| Estimated audience size | 341,239 |
Audience persona
The typical Bruno Banani fan in Germany is more female, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,436 | 0.94× |
| Bayern | 45,411 | 0.83× |
| Baden-Württemberg | 44,194 | 0.95× |
| Niedersachsen | 31,255 | 0.94× |
| Sachsen | 27,133 | 1.62× |
| Hessen | 21,307 | 0.82× |
| Rheinland-Pfalz | 18,416 | 1.08× |
| Berlin | 12,445 | 0.82× |
| Sachsen-Anhalt | 11,976 | 1.35× |
| Brandenburg | 10,867 | 1.03× |
| Thüringen | 10,586 | 1.22× |
| Schleswig-Holstein | 10,512 | 0.86× |
| Mecklenburg-Vorpommern | 7,320 | 1.12× |
| Hamburg | 5,933 | 0.77× |
| Saarland | 3,945 | 0.94× |
| Bremen | 2,079 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 8.65× | Cars & Mobility |
| Targobank | 10.04× | Business & Career |
| Old Spice | 59.74× | Beauty & Wellness |
| Commerzbank | 5.27× | Business & Career |
| Berliner Zeitung | 14.78× | News |
| Giotto | 34.94× | Food & Beverages |
| Vapiano | 18.32× | Food & Beverages |
| SunExpress | 8.36× | Travel & Leisure |
| Nena | 10.21× | Music & Radio |
| Sylvie Meis | 12.51× | Movies & TV |
| paysafecard | 14.69× | Business & Career |
| Netto Marken-Discount | 2.98× | Shopping |
| ThyssenKrupp | 10.43× | Business & Career |
| TNT Serie | 32.74× | Movies & TV |
| Sport Bild | 3.71× | Sports |
| Osram | 17.17× | Home & Garden |
| Peter Pane | 6.8× | Food & Beverages |
| Los Angeles County Museum of Art | 22.93× | Arts & Culture |
| Oliver Kahn | 11.39× | Sports |
| Warsteiner | 10.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.69 |
| Family Orientation | CONSERVATISM | 1.35 |
| Price Sensitivity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.21 |
| Extroversion | THRILL | 1.21 |
| LGBTQ+ Identity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.5% |
| Poland | 10.4% |
| Netherlands | 4.5% |
See Bruno Banani audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Bruno Banani have in Germany?
Bruno Banani has an estimated audience of 341,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bruno Banani fans?
63.1% of Bruno Banani fans are female, 36.9% are male, with an average age of 35.9 years.
Which brands do Bruno Banani fans like most?
Bruno Banani fans show strongest brand affinity for Aral AG (8.65×), Targobank (10.04×), and Old Spice (59.74×) over the country average.
Where do Bruno Banani fans live in Germany?
Bruno Banani fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,436), Bayern (reach 45,411), and Baden-Württemberg (reach 44,194). These three regions account for the largest share of the active audience.
What other brands do Bruno Banani fans also like?
Beyond Bruno Banani itself, the audience over-indexes on Targobank (10.04×), Old Spice (59.74×), Commerzbank (5.27×), and Berliner Zeitung (14.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bruno Banani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.