Rascasse Audience Intelligence

Vapiano Target Market in Germany

A data profile of the people who buy, follow and care about Vapiano in Germany — modelled from more than twelve digital signal sources. Vapiano has an estimated audience of 798,062 people in Germany.

#7among Restaurants in Germany#1033among Brand in Germany#387in Food & Beverages

The average Vapiano fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Peter Pane, Hans im Glück, Franchising, with strongest over-indexing on Peter Pane (19.49× the country average).

Demographically, the Vapiano audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vapiano fan in Germany is more female, around 32.8 years old, with strong Design Affinity tendencies and a notable affinity for Peter Pane.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vapiano profile in Germany.

Audience size
798K
in Germany
Gender
63.3%♀
36.7% male
Age
32.8
average years
Country rank
#7921
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vapiano

63.3% are female, 36.7% are male, average age 32.8.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Vapiano audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age32.8
Estimated audience size798,062
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Vapiano audience in Germany
Age bracketShare%
16-1934%
20-2924%
30-3919%
40-4916%
50+7%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Vapiano audience comes from Germany.

Worldwide audience distribution share by country for Vapiano
CountryShare
Germany24.7%
Austria10.3%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vapiano audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vapiano customers by region in Germany
#RegionReachAffinity×
01Berlin~100K3.08×
02Hamburg~50K2.44×
03Nordrhein-Westfalen~300K1.60×
04Sachsen~50K1.29×
05Bremen~8K1.15×
06Niedersachsen~80K0.95×
07Hessen~60K0.90×
08Bayern~100K0.80×
09Rheinland-Pfalz~30K0.80×
10Baden-Württemberg~90K0.77×
11Mecklenburg-Vorpommern~9K0.56×
12Saarland~6K0.56×
13Brandenburg~10K0.47×
14Schleswig-Holstein~10K0.46×
15Sachsen-Anhalt~8K0.39×
16Thüringen~7K0.35×
Fig. 06

Affinity by region

Affinity by region — Vapiano, Germany
0.35×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vapiano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vapiano audience
#·InterestCategoryAffinity×
01Peter PaneFood & Beverages19.49×
02Hans im GlückFood & Beverages14.94×
03FranchisingBusiness & Career11.33×
04L'OsteriaFood & Beverages4.94×
05reisenthelFashion & Accessoires4.09×
06Sunday NaturalHealth2.82×
07Baby foodKids & Family2.66×
08Gute Zeiten, schlechte ZeitenMovies & TV2.63×
09C&AShopping2.56×
10TchiboShopping2.48×
11ToddlerKids & Family2.29×
12Müller (company)Food & Beverages2.19×
13DeichmannShopping2.16×
14IKEAHome & Garden2.10×
15AirbnbTravel & Leisure2.06×
16RossmannShopping2.06×
17More NutritionHealth2.03×
18H&MShopping1.96×
19Harry PotterMovies & TV1.77×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vapiano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vapiano audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.87×
IndulgenceJOY1.63×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vapiano audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.89×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vapiano's target market in Germany?

Vapiano's target market in Germany covers an estimated 798,062 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Vapiano customers?

63.3% of the Vapiano audience are female, 36.7% are male, with an average age of 32.8 years.

03

Which brands do Vapiano fans like most?

Vapiano fans show strongest brand affinity for Peter Pane (19.49×), Hans im Glück (14.94×), and Franchising (11.33×) over the country average.

04

Where do Vapiano fans live in Germany?

Vapiano fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Berlin (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vapiano fans also like?

Beyond Vapiano itself, the audience over-indexes on Hans im Glück (14.94×), Franchising (11.33×), Business and industry (1.51×), and IKEA (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in Germany

See Vapiano audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vapiano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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