Vapiano Audience in Germany
Vapiano has an estimated audience of 519,493 people in Germany. 63.3% are female, 36.7% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Peter Pane, Franchising, Dean & David, Harry Potter, Business and industry.
The average Vapiano fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Peter Pane, Franchising, Dean & David, with strongest over-indexing on Peter Pane (19.49× the country average). Demographically, the Vapiano audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Vapiano fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 32.8 |
| Estimated audience size | 519,493 |
Audience persona
The typical Vapiano fan in Germany is more female, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Peter Pane.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,220 | 1.68× |
| Bayern | 102,764 | 0.77× |
| Berlin | 96,213 | 2.58× |
| Baden-Württemberg | 86,652 | 0.76× |
| Niedersachsen | 81,451 | 1× |
| Hessen | 61,708 | 0.97× |
| Sachsen | 46,121 | 1.13× |
| Hamburg | 40,996 | 2.17× |
| Rheinland-Pfalz | 37,485 | 0.9× |
| Schleswig-Holstein | 14,028 | 0.47× |
| Brandenburg | 12,089 | 0.47× |
| Mecklenburg-Vorpommern | 9,599 | 0.6× |
| Bremen | 9,221 | 1.29× |
| Sachsen-Anhalt | 7,653 | 0.35× |
| Thüringen | 6,527 | 0.31× |
| Saarland | 5,833 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Pane | 19.49× | Food & Beverages |
| Franchising | 11.33× | Business & Career |
| Dean & David | 15.28× | Food & Beverages |
| Harry Potter | 1.77× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| IKEA | 2.1× | Home & Garden |
| H&M | 1.96× | Shopping |
| Airbnb | 2.06× | Travel & Leisure |
| Deichmann | 2.16× | Shopping |
| C&A | 2.56× | Shopping |
| Rossmann | 2.06× | Shopping |
| Gala | 1.96× | News |
| Gute Zeiten, schlechte Zeiten | 2.63× | Movies & TV |
| Tchibo | 2.48× | Shopping |
| L'Osteria | 4.94× | Food & Beverages |
| Barbie | 2.09× | Movies & TV |
| Euphoria | 1.76× | Movies & TV |
| Baby food | 2.66× | Kids & Family |
| Sex and the City | 2.75× | Movies & TV |
| Spiegel Online | 1.62× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.66 |
| Design Affinity | PREMIUM | 1.61 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Sustainability | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.37 |
| Quality Awareness | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.4% |
| United Kingdom | 9.6% |
| France | 9.0% |
See Vapiano audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- McCafé (1,249,958)
- Yoko Sushi (681,709)
- Hard Rock Cafe (658,491)
- Block House (restaurant) (606,594)
Frequently asked questions
How many fans does Vapiano have in Germany?
Vapiano has an estimated audience of 519,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vapiano fans?
63.3% of Vapiano fans are female, 36.7% are male, with an average age of 32.8 years.
Which brands do Vapiano fans like most?
Vapiano fans show strongest brand affinity for Peter Pane (19.49×), Franchising (11.33×), and Dean & David (15.28×) over the country average.
Where do Vapiano fans live in Germany?
Vapiano fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,220), Bayern (reach 102,764), and Berlin (reach 96,213). These three regions account for the largest share of the active audience.
What other brands do Vapiano fans also like?
Beyond Vapiano itself, the audience over-indexes on Franchising (11.33×), Dean & David (15.28×), Harry Potter (1.77×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vapiano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.