reisenthel Audience in Germany
reisenthel has an estimated audience of 2,816,763 people in Germany. 97.2% are female, 2.8% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Rossmann, Home Office, Mothercare, Artistic inspiration, Progressive rock.
The average reisenthel fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Rossmann, Home Office, Mothercare, with strongest over-indexing on Rossmann (2.27× the country average). Demographically, the reisenthel audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of reisenthel fans
| Metric | Value |
|---|---|
| Female | 97.2% |
| Male | 2.8% |
| Average age | 45.4 |
| Estimated audience size | 2,816,763 |
Audience persona
The typical reisenthel fan in Germany is more female, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 985,039 | 1.6× |
| Bayern | 585,126 | 1.29× |
| Niedersachsen | 439,233 | 1.61× |
| Baden-Württemberg | 425,978 | 1.11× |
| Hessen | 233,717 | 1.09× |
| Rheinland-Pfalz | 209,343 | 1.48× |
| Schleswig-Holstein | 111,665 | 1.1× |
| Sachsen | 91,015 | 0.66× |
| Sachsen-Anhalt | 57,159 | 0.78× |
| Berlin | 51,479 | 0.41× |
| Brandenburg | 50,466 | 0.58× |
| Hamburg | 49,900 | 0.78× |
| Thüringen | 49,754 | 0.69× |
| Saarland | 47,390 | 1.37× |
| Mecklenburg-Vorpommern | 37,108 | 0.69× |
| Bremen | 18,153 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.27× | Shopping |
| Home Office | 3.34× | Business & Career |
| Mothercare | 4.67× | Kids & Family |
| Artistic inspiration | 2.93× | Arts & Culture |
| Progressive rock | 3.65× | Music & Radio |
| Saving | 2.66× | Business & Career |
| Goes | 1.55× | Travel & Leisure |
| VfL Wolfsburg | 2.29× | Sports |
| Zamalek SC | 8.19× | Sports |
| Time (magazine) | 2.23× | News |
| Collectable | 1.74× | Kids & Family |
| Este, Veneto | 2.55× | Travel & Leisure |
| Go for It (film) | 9.12× | Movies & TV |
| Sixx | 3.14× | Movies & TV |
| Braun Büffel | 9.06× | Fashion & Accessoires |
| Jack White | 1.93× | Movies & TV |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Natural rubber | 2.16× | Cars & Mobility |
| Stradivarius | 1.5× | Shopping |
| Gaelic football | 3.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.2 |
| DIY Mentality | THRILL | 2.08 |
| Healthy Lifestyle | BALANCE | 1.59 |
| Creativity | OPEN | 1.55 |
| Family Orientation | CONSERVATISM | 1.51 |
| Convenience Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.3% |
| Austria | 5.2% |
| France | 2.3% |
See reisenthel audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does reisenthel have in Germany?
reisenthel has an estimated audience of 2,816,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of reisenthel fans?
97.2% of reisenthel fans are female, 2.8% are male, with an average age of 45.4 years.
Which brands do reisenthel fans like most?
reisenthel fans show strongest brand affinity for Rossmann (2.27×), Home Office (3.34×), and Mothercare (4.67×) over the country average.
Where do reisenthel fans live in Germany?
reisenthel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 985,039), Bayern (reach 585,126), and Niedersachsen (reach 439,233). These three regions account for the largest share of the active audience.
What other brands do reisenthel fans also like?
Beyond reisenthel itself, the audience over-indexes on Home Office (3.34×), Mothercare (4.67×), Artistic inspiration (2.93×), and Progressive rock (3.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for reisenthel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.