Dr. Oetker Audience in Germany
Dr. Oetker has an estimated audience of 1,058,422 people in Germany. 80.0% are female, 20.0% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: QVC, Gala, Deichmann, Street One, Tchibo.
The average Dr. Oetker fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include QVC, Gala, Deichmann, with strongest over-indexing on QVC (5.23× the country average). Demographically, the Dr. Oetker audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Dr. Oetker fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 41.9 |
| Estimated audience size | 1,058,422 |
Audience persona
The typical Dr. Oetker fan in Germany is more female, around 41.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for QVC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 545,783 | 1.6× |
| Bayern | 256,694 | 1.02× |
| Baden-Württemberg | 213,593 | 1× |
| Niedersachsen | 200,468 | 1.32× |
| Hessen | 124,587 | 1.05× |
| Rheinland-Pfalz | 106,541 | 1.36× |
| Sachsen | 60,539 | 0.79× |
| Schleswig-Holstein | 59,053 | 1.05× |
| Berlin | 54,238 | 0.78× |
| Brandenburg | 37,925 | 0.78× |
| Hamburg | 34,061 | 0.97× |
| Sachsen-Anhalt | 30,608 | 0.76× |
| Thüringen | 30,175 | 0.76× |
| Mecklenburg-Vorpommern | 28,638 | 0.96× |
| Saarland | 18,144 | 0.95× |
| Bremen | 11,371 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QVC | 5.23× | Movies & TV |
| Gala | 3.37× | News |
| Deichmann | 3.63× | Shopping |
| Street One | 5.89× | Fashion & Accessoires |
| Tchibo | 4.31× | Shopping |
| Ernsting's family | 5.14× | Shopping |
| REWE | 2.83× | Shopping |
| Bonprix | 4.04× | Shopping |
| reisenthel | 6.92× | Fashion & Accessoires |
| Storm of Love | 4.79× | Movies & TV |
| Wetter.com | 2.94× | Home & Garden |
| Obi (store) | 2.47× | Shopping |
| C&A | 3.53× | Shopping |
| In aller Freundschaft | 5.05× | Movies & TV |
| Dehner | 5.66× | Home & Garden |
| Thermomix | 4.47× | Home & Garden |
| Let's Dance (German TV series) | 3.34× | Movies & TV |
| Movies | 1.73× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.32× | Movies & TV |
| Ulla Popken | 4.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.32 |
| Family Orientation | CONSERVATISM | 1.26 |
| Creativity | OPEN | 1.25 |
| Pet Ownership | JOY | 1.25 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.4% |
| United Kingdom | 8.6% |
| China | 3.9% |
See Dr. Oetker audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dr. Oetker have in Germany?
Dr. Oetker has an estimated audience of 1,058,422 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dr. Oetker fans?
80.0% of Dr. Oetker fans are female, 20.0% are male, with an average age of 41.9 years.
Which brands do Dr. Oetker fans like most?
Dr. Oetker fans show strongest brand affinity for QVC (5.23×), Gala (3.37×), and Deichmann (3.63×) over the country average.
Where do Dr. Oetker fans live in Germany?
Dr. Oetker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 545,783), Bayern (reach 256,694), and Baden-Württemberg (reach 213,593). These three regions account for the largest share of the active audience.
What other brands do Dr. Oetker fans also like?
Beyond Dr. Oetker itself, the audience over-indexes on Gala (3.37×), Deichmann (3.63×), Street One (5.89×), and Tchibo (4.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dr. Oetker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.