Rascasse Audience Intelligence

Ernsting's family Target Market in Germany

A data profile of the people who buy, follow and care about Ernsting's family in Germany — modelled from more than twelve digital signal sources. Ernsting's family has an estimated audience of 6,615,198 people in Germany.

#96among Brand in Germany#50in Shopping

The average Ernsting's family fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include TK Maxx, Deichmann, Bonprix, with strongest over-indexing on TK Maxx (5.79× the country average).

Demographically, the Ernsting's family audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ernsting's family fan in Germany is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for TK Maxx.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ernsting's family profile in Germany.

Audience size
6.6M
in Germany
Gender
92.1%♀
7.9% male
Age
40.3
average years
Country rank
#696
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ernsting's family

92.1% are female, 7.9% are male, average age 40.3.

Fig. 02

Gender split

92.1%
Female
7.9%
Male
Demographic split for Ernsting's family audience in Germany
MetricValue
Female92.1%
Male7.9%
Average age40.3
Estimated audience size6,615,198
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Ernsting's family audience in Germany
Age bracketShare%
16-198%
20-2923%
30-3930%
40-4923%
50+15%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Ernsting's family audience comes from Germany.

Worldwide audience distribution share by country for Ernsting's family
CountryShare
Germany90.3%
Austria6.3%
Netherlands0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ernsting's family audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ernsting's family customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~200K1.65×
02Nordrhein-Westfalen~2M1.44×
03Niedersachsen~700K1.21×
04Brandenburg~200K1.20×
05Schleswig-Holstein~300K1.19×
06Sachsen-Anhalt~200K1.01×
07Bayern~1M0.98×
08Sachsen~300K0.92×
09Thüringen~100K0.92×
10Hessen~400K0.89×
11Rheinland-Pfalz~300K0.86×
12Baden-Württemberg~700K0.84×
13Saarland~60K0.78×
14Hamburg~100K0.75×
15Bremen~40K0.71×
16Berlin~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Ernsting's family, Germany
0.64×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ernsting's family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ernsting's family audience
#·InterestCategoryAffinity×
01vertbaudetFashion & Accessoires10.96×
02myToysShopping9.23×
03BabyOneKids & Family8.97×
04BabywalzKids & Family7.58×
05Infant bodysuitKids & Family6.33×
06Child safety seatKids & Family6.08×
07Infant bedHome & Garden6.04×
08TK MaxxShopping5.79×
09BonprixShopping5.75×
10Baby foodKids & Family5.70×
11DeichmannShopping5.03×
12C&AShopping5.00×
13Street OneFashion & Accessoires5.00×
14TchiboShopping4.27×
15QVCMovies & TV4.00×
16Gute Zeiten, schlechte ZeitenMovies & TV3.92×
17BarbieMovies & TV3.21×
18H&MShopping2.66×
19Online shoppingShopping1.98×
20ShoppingShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ernsting's family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ernsting's family audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.66×
Family OrientationCONSERVATISM1.66×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ernsting's family audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Early Adopter MentalityPOWER0.42×
Career OrientationPOWER0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ernsting's family's target market in Germany?

Ernsting's family's target market in Germany covers an estimated 6,615,198 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ernsting's family customers?

92.1% of the Ernsting's family audience are female, 7.9% are male, with an average age of 40.3 years.

03

Which brands do Ernsting's family fans like most?

Ernsting's family fans show strongest brand affinity for TK Maxx (5.79×), Deichmann (5.03×), and Bonprix (5.75×) over the country average.

04

Where do Ernsting's family fans live in Germany?

Ernsting's family fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Niedersachsen (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ernsting's family fans also like?

Beyond Ernsting's family itself, the audience over-indexes on Deichmann (5.03×), Bonprix (5.75×), Baby food (5.7×), and C&A (5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Ernsting's family audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ernsting's family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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