myToys Audience in Germany
myToys has an estimated audience of 1,348,300 people in Germany. 80.2% are female, 19.8% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ernsting's family, Witt Weiden, BabyOne, Babywalz, Infant bodysuit.
The average myToys fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ernsting's family, Witt Weiden, BabyOne, with strongest over-indexing on Ernsting's family (10.26× the country average). Demographically, the myToys audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Toys shop
Demographics of myToys fans
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 33.7 |
| Estimated audience size | 1,348,300 |
Audience persona
The typical myToys fan in Germany is more female, around 33.7 years old, with strong Family Orientation tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,449 | 1.26× |
| Bayern | 190,927 | 0.88× |
| Baden-Württemberg | 172,825 | 0.94× |
| Niedersachsen | 144,869 | 1.11× |
| Hessen | 87,246 | 0.85× |
| Sachsen | 74,413 | 1.13× |
| Rheinland-Pfalz | 73,898 | 1.09× |
| Berlin | 60,111 | 1× |
| Brandenburg | 55,249 | 1.32× |
| Schleswig-Holstein | 49,380 | 1.02× |
| Thüringen | 37,124 | 1.08× |
| Sachsen-Anhalt | 32,889 | 0.94× |
| Mecklenburg-Vorpommern | 28,410 | 1.1× |
| Hamburg | 25,931 | 0.85× |
| Saarland | 12,838 | 0.78× |
| Bremen | 7,599 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 10.26× | Shopping |
| Witt Weiden | 11.29× | Shopping |
| BabyOne | 11.92× | Kids & Family |
| Babywalz | 11.83× | Kids & Family |
| Infant bodysuit | 8.5× | Kids & Family |
| Baby food | 6.13× | Kids & Family |
| vertbaudet | 12.34× | Fashion & Accessoires |
| Deichmann | 4.25× | Shopping |
| Child safety seat | 8.22× | Kids & Family |
| Bonprix | 4.79× | Shopping |
| C&A | 4.46× | Shopping |
| Infant bed | 7.89× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Baby powder | 6.97× | Kids & Family |
| Smyths Toys | 4.11× | Kids & Family |
| Diaper bag | 6.82× | Kids & Family |
| Center Parcs | 5.56× | Travel & Leisure |
| Gala | 2.96× | News |
| Gute Zeiten, schlechte Zeiten | 3.98× | Movies & TV |
| Developmental psychology | 5.03× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.55 |
| Price Sensitivity | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.26 |
| Creativity | OPEN | 1.15 |
| Healthy Lifestyle | BALANCE | 1.12 |
| LGBTQ+ Identity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.0% |
| Austria | 5.7% |
| Switzerland | 3.3% |
See myToys audiences in other countries
More Toys shop audiences in Germany
- Toys "R" Us (1,019,157)
- Disney Store (678,871)
- Smyths Toys Superstores (555,592)
- Smyk (27,644)
- Dallas Vintage toys (920)
Frequently asked questions
How many fans does myToys have in Germany?
myToys has an estimated audience of 1,348,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of myToys fans?
80.2% of myToys fans are female, 19.8% are male, with an average age of 33.7 years.
Which brands do myToys fans like most?
myToys fans show strongest brand affinity for Ernsting's family (10.26×), Witt Weiden (11.29×), and BabyOne (11.92×) over the country average.
Where do myToys fans live in Germany?
myToys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,449), Bayern (reach 190,927), and Baden-Württemberg (reach 172,825). These three regions account for the largest share of the active audience.
What other brands do myToys fans also like?
Beyond myToys itself, the audience over-indexes on Witt Weiden (11.29×), BabyOne (11.92×), Babywalz (11.83×), and Infant bodysuit (8.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for myToys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.