Witt Weiden Target Market in Germany
A data profile of the people who buy, follow and care about Witt Weiden in Germany — modelled from more than twelve digital signal sources. Witt Weiden has an estimated audience of 3,141,988 people in Germany.
The average Witt Weiden fan in Germany is 39.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include myToys, Otto GmbH, Ernsting's family, with strongest over-indexing on myToys (11.29× the country average).
Demographically, the Witt Weiden audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Witt Weiden fan in Germany is more female, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for myToys.
At a glance
The key figures that characterise the Witt Weiden profile in Germany.
Search interest · 12-month trend
Customer demographics of Witt Weiden
74.7% are female, 25.3% are male, average age 39.1.
Gender split
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 39.1 |
| Estimated audience size | 3,141,988 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Witt Weiden audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 4.0% |
| Switzerland | 2.8% |
Geography
Where the Witt Weiden audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~100K | 1.52× | |
| 02 | Sachsen-Anhalt | ~100K | 1.50× | |
| 03 | Sachsen | ~200K | 1.29× | |
| 04 | Rheinland-Pfalz | ~200K | 1.26× | |
| 05 | Brandenburg | ~100K | 1.21× | |
| 06 | Bayern | ~600K | 1.20× | |
| 07 | Saarland | ~40K | 1.10× | |
| 08 | Mecklenburg-Vorpommern | ~60K | 1.07× | |
| 09 | Baden-Württemberg | ~400K | 1.02× | |
| 10 | Niedersachsen | ~300K | 1.00× | |
| 11 | Nordrhein-Westfalen | ~600K | 0.83× | |
| 12 | Schleswig-Holstein | ~90K | 0.83× | |
| 13 | Hessen | ~200K | 0.79× | |
| 14 | Bremen | ~20K | 0.58× | |
| 15 | Berlin | ~60K | 0.44× | |
| 16 | Hamburg | ~30K | 0.38× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Witt Weiden audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otto GmbH | Shopping | 12.90× | ||
| 02 | myToys | Shopping | 11.29× | ||
| 03 | Bibi und Tina | Movies & TV | 11.08× | ||
| 04 | Ernsting's family | Shopping | 4.86× | ||
| 05 | BAUR | Shopping | 4.47× | ||
| 06 | C&A | Shopping | 3.71× | ||
| 07 | Ulla Popken | Fashion & Accessoires | 3.48× | ||
| 08 | Deichmann | Shopping | 3.25× | ||
| 09 | Tchibo | Shopping | 2.91× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.71× | ||
| 11 | QVC | Movies & TV | 2.70× | ||
| 12 | JYSK | Home & Garden | 2.66× | ||
| 13 | Bonprix | Shopping | 2.51× | ||
| 14 | CHECK24 | Business & Career | 2.47× | ||
| 15 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.43× | ||
| 16 | TK Maxx | Shopping | 2.01× | ||
| 17 | Lidl | Shopping | 1.97× | ||
| 18 | IKEA | Home & Garden | 1.95× | ||
| 19 | H&M | Shopping | 1.94× | ||
| 20 | Obi (store) | Shopping | 1.90× |
Personality of the Witt Weiden audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.55× | |
| Creativity | OPEN | 1.52× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Career Orientation | POWER | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× |
Frequently asked questions
Who is Witt Weiden's target market in Germany?
Witt Weiden's target market in Germany covers an estimated 3,141,988 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Witt Weiden customers?
74.7% of the Witt Weiden audience are female, 25.3% are male, with an average age of 39.1 years.
Which brands do Witt Weiden fans like most?
Witt Weiden fans show strongest brand affinity for myToys (11.29×), Otto GmbH (12.9×), and Ernsting's family (4.86×) over the country average.
Where do Witt Weiden fans live in Germany?
Witt Weiden fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Witt Weiden fans also like?
Beyond Witt Weiden itself, the audience over-indexes on Otto GmbH (12.9×), Ernsting's family (4.86×), Deichmann (3.25×), and C&A (3.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,669,392)
- Primark (10,177,707)
- AliExpress (10,016,369)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Witt Weiden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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