Witt Weiden Audience in Germany
Witt Weiden has an estimated audience of 2,385,211 people in Germany. 78.1% are female, 21.9% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Gil Ofarim, Saving, Corfu (regional unit).
The average Witt Weiden fan in Germany is 40.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Gil Ofarim, with strongest over-indexing on Rossmann (2.02× the country average). Demographically, the Witt Weiden audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Witt Weiden fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.7 |
| Estimated audience size | 2,385,211 |
Audience persona
The typical Witt Weiden fan in Germany is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 637,718 | 1.22× |
| Nordrhein-Westfalen | 599,518 | 0.84× |
| Baden-Württemberg | 458,855 | 1.04× |
| Niedersachsen | 321,380 | 1.02× |
| Sachsen | 207,670 | 1.3× |
| Rheinland-Pfalz | 207,191 | 1.27× |
| Hessen | 200,306 | 0.81× |
| Brandenburg | 124,014 | 1.23× |
| Sachsen-Anhalt | 123,745 | 1.47× |
| Thüringen | 123,402 | 1.49× |
| Schleswig-Holstein | 96,863 | 0.83× |
| Berlin | 68,670 | 0.47× |
| Mecklenburg-Vorpommern | 63,244 | 1.02× |
| Saarland | 41,474 | 1.04× |
| Hamburg | 27,882 | 0.38× |
| Bremen | 15,532 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.02× | Shopping |
| Home Office | 2.29× | Business & Career |
| Gil Ofarim | 2.27× | Music & Radio |
| Saving | 2.2× | Business & Career |
| Corfu (regional unit) | 3.35× | Travel & Leisure |
| Hightail | 10.64× | Technology & Electronics |
| Mothercare | 1.67× | Kids & Family |
| Time (magazine) | 1.61× | News |
| Rote Sonne | 12.23× | Music & Radio |
| The Hunt (2012 film) | 3.44× | Movies & TV |
| Gloria | 3.43× | Music & Radio |
| Esra Erol | 3.94× | Movies & TV |
| Ireen Sheer | 1.53× | Music & Radio |
| Bank account | 1.51× | Business & Career |
| Ipekyol | 2.1× | Shopping |
| Homesteading | 3.24× | Home & Garden |
| Video izle | 1.69× | |
| Information sensitivity | 2.66× | Technology & Electronics |
| Soldering iron | 2.32× | Home & Garden |
| Cloppenburg | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.18 |
| Design Affinity | PREMIUM | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.0% |
| Austria | 4.0% |
| Switzerland | 2.9% |
See Witt Weiden audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Witt Weiden have in Germany?
Witt Weiden has an estimated audience of 2,385,211 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Witt Weiden fans?
78.1% of Witt Weiden fans are female, 21.9% are male, with an average age of 40.7 years.
Which brands do Witt Weiden fans like most?
Witt Weiden fans show strongest brand affinity for Rossmann (2.02×), Home Office (2.29×), and Gil Ofarim (2.27×) over the country average.
Where do Witt Weiden fans live in Germany?
Witt Weiden fans in Germany are most concentrated in Bayern (reach 637,718), Nordrhein-Westfalen (reach 599,518), and Baden-Württemberg (reach 458,855). These three regions account for the largest share of the active audience.
What other brands do Witt Weiden fans also like?
Beyond Witt Weiden itself, the audience over-indexes on Home Office (2.29×), Gil Ofarim (2.27×), Saving (2.2×), and Corfu (regional unit) (3.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Witt Weiden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.