Otto GmbH Audience in Germany
A data profile of the people who buy, follow and care about Otto GmbH in Germany — modelled from more than twelve digital signal sources. Otto GmbH has an estimated audience of 975,354 people in Germany.
The average Otto GmbH fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Bader Versand, Galeria, Zumba Dance, with strongest over-indexing on Bader Versand (24.1× the country average).
Demographically, the Otto GmbH audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Otto GmbH fan in Germany is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Bader Versand.
At a glance
The key figures that characterise the Otto GmbH profile in Germany.
Search interest · 12-month trend
Audience demographics of Otto GmbH
63.1% are female, 36.9% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 38.5 |
| Estimated audience size | 975,354 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Otto GmbH audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.4% |
| Switzerland | 2.1% |
| United States | 2.0% |
Geography
Where the Otto GmbH audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~60K | 2.55× | |
| 02 | Schleswig-Holstein | ~50K | 1.50× | |
| 03 | Sachsen-Anhalt | ~30K | 1.22× | |
| 04 | Thüringen | ~30K | 1.06× | |
| 05 | Niedersachsen | ~90K | 0.97× | |
| 06 | Bayern | ~100K | 0.90× | |
| 07 | Mecklenburg-Vorpommern | ~20K | 0.90× | |
| 08 | Bremen | ~7K | 0.89× | |
| 09 | Sachsen | ~40K | 0.85× | |
| 10 | Berlin | ~40K | 0.84× | |
| 11 | Nordrhein-Westfalen | ~200K | 0.83× | |
| 12 | Brandenburg | ~20K | 0.81× | |
| 13 | Hessen | ~60K | 0.80× | |
| 14 | Rheinland-Pfalz | ~40K | 0.77× | |
| 15 | Saarland | ~9K | 0.76× | |
| 16 | Baden-Württemberg | ~90K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Otto GmbH audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La colombe | Food & Beverages | 50.67× | ||
| 02 | Zumba Dance | Sports | 27.62× | ||
| 03 | Bader Versand | Shopping | 24.10× | ||
| 04 | Galeria | Shopping | 23.50× | ||
| 05 | Trigema | Fashion & Accessoires | 16.63× | ||
| 06 | Protein Shake | Food & Beverages | 14.13× | ||
| 07 | FIT FOR FUN | Sports | 13.16× | ||
| 08 | Witt Weiden | Shopping | 12.90× | ||
| 09 | Aerobics | Sports | 9.70× | ||
| 10 | Protein bar | Food & Beverages | 6.98× | ||
| 11 | Street One | Fashion & Accessoires | 6.72× | ||
| 12 | Cross-country skiing | Sports | 6.41× | ||
| 13 | Aerobic exercise | Sports | 4.51× | ||
| 14 | IHF World Men's Handball Championship | Sports | 4.31× | ||
| 15 | Decathlon | Shopping | 3.68× | ||
| 16 | Healthy food | Health | 3.66× | ||
| 17 | More Nutrition | Health | 3.13× | ||
| 18 | Tchibo | Shopping | 2.75× | ||
| 19 | Arts and music | Arts & Culture | 1.74× | ||
| 20 | FIFA World Cup | Sports | 1.57× |
Personality of the Otto GmbH audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.61× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Sports Activity | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× |
Frequently asked questions
How many fans does Otto GmbH have in Germany?
Otto GmbH has an estimated audience of 975,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Otto GmbH fans?
63.1% of Otto GmbH fans are female, 36.9% are male, with an average age of 38.5 years.
Which brands do Otto GmbH fans like most?
Otto GmbH fans show strongest brand affinity for Bader Versand (24.1×), Galeria (23.5×), and Zumba Dance (27.62×) over the country average.
Where do Otto GmbH fans live in Germany?
Otto GmbH fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Otto GmbH fans also like?
Beyond Otto GmbH itself, the audience over-indexes on Galeria (23.5×), Zumba Dance (27.62×), Trigema (16.63×), and Witt Weiden (12.9×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Otto GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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