Otto GmbH Audience in Germany
Otto GmbH has an estimated audience of 919,407 people in Germany. 63.1% are female, 36.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bader Versand, Galeria, Zumba Dance, Trigema, Witt Weiden.
The average Otto GmbH fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bader Versand, Galeria, Zumba Dance, with strongest over-indexing on Bader Versand (24.1× the country average). Demographically, the Otto GmbH audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion
Demographics of Otto GmbH fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 38.5 |
| Estimated audience size | 919,407 |
Audience persona
The typical Otto GmbH fan in Germany is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Bader Versand.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,887 | 0.82× |
| Bayern | 143,377 | 0.9× |
| Baden-Württemberg | 93,072 | 0.69× |
| Niedersachsen | 91,803 | 0.96× |
| Hessen | 61,015 | 0.81× |
| Hamburg | 58,213 | 2.61× |
| Schleswig-Holstein | 55,280 | 1.56× |
| Sachsen | 42,694 | 0.88× |
| Rheinland-Pfalz | 38,417 | 0.78× |
| Berlin | 37,268 | 0.85× |
| Sachsen-Anhalt | 33,193 | 1.3× |
| Brandenburg | 21,085 | 0.69× |
| Thüringen | 20,749 | 0.83× |
| Mecklenburg-Vorpommern | 14,705 | 0.78× |
| Saarland | 8,145 | 0.67× |
| Bremen | 7,278 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bader Versand | 24.1× | Shopping |
| Galeria | 23.5× | Shopping |
| Zumba Dance | 27.62× | Sports |
| Trigema | 16.63× | Fashion & Accessoires |
| Witt Weiden | 12.9× | Shopping |
| Aerobics | 9.7× | Sports |
| Street One | 6.72× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 4.31× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| More Nutrition | 3.13× | Health |
| Protein bar | 6.98× | Food & Beverages |
| FIT FOR FUN | 13.16× | Sports |
| Protein Shake | 14.13× | Food & Beverages |
| La colombe | 50.67× | Food & Beverages |
| Cross-country skiing | 6.41× | Sports |
| Aerobic exercise | 4.51× | Sports |
| Healthy food | 3.66× | Health |
| Crossfit Training | 4.32× | Sports |
| Tchibo | 2.75× | Shopping |
| Cars (film) | 2.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Creativity | OPEN | 1.36 |
| Sustainability | BALANCE | 1.34 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sports Activity | POWER | 1.34 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.9% |
| Switzerland | 2.1% |
| United States | 2.1% |
See Otto GmbH audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Otto GmbH have in Germany?
Otto GmbH has an estimated audience of 919,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Otto GmbH fans?
63.1% of Otto GmbH fans are female, 36.9% are male, with an average age of 38.5 years.
Which brands do Otto GmbH fans like most?
Otto GmbH fans show strongest brand affinity for Bader Versand (24.1×), Galeria (23.5×), and Zumba Dance (27.62×) over the country average.
Where do Otto GmbH fans live in Germany?
Otto GmbH fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,887), Bayern (reach 143,377), and Baden-Württemberg (reach 93,072). These three regions account for the largest share of the active audience.
What other brands do Otto GmbH fans also like?
Beyond Otto GmbH itself, the audience over-indexes on Galeria (23.5×), Zumba Dance (27.62×), Trigema (16.63×), and Witt Weiden (12.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Otto GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.