Aerobic exercise Audience in Germany
Aerobic exercise has an estimated audience of 3,478,261 people in Germany. 54.2% are female, 45.8% are male, average age 36.4. Top brand affinities: Frida Kahlo, Fitness and figure competition, Aerobics, Female bodybuilding, Tagesschau.
Top brand affinities include Frida Kahlo, Fitness and figure competition, Aerobics, with strongest over-indexing on Frida Kahlo (15.74× the country average). Demographically, the Aerobic exercise audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Topic
Demographics of Aerobic exercise fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 36.4 |
| Estimated audience size | 3,478,261 |
Audience persona
The typical Aerobic exercise fan in Germany is balanced, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for Frida Kahlo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frida Kahlo | 15.74× | Arts & Culture |
| Fitness and figure competition | 7.14× | Sports |
| Aerobics | 7.02× | Sports |
| Female bodybuilding | 7.92× | Sports |
| Tagesschau | 2.66× | Movies & TV |
| Natural foods | 5.31× | Food & Beverages |
| Spiegel Online | 2.55× | News |
| Transfermarkt | 3.28× | Sports |
| Livemusic | 3.34× | Music & Radio |
| FIFA World Cup | 1.9× | Sports |
| Bundesliga | 1.71× | Sports |
| Airbnb | 2.03× | Travel & Leisure |
| Gymshark | 4.7× | Sports |
| Fitness First | 4.75× | Sports |
| Nike | 2.42× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.76× | Home & Garden |
| Winona Ryder | 4.56× | Movies & TV |
| ICloud | 3.7× | Technology & Electronics |
| UEFA Champions League | 1.61× | Sports |
| Pandora | 3.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.03 |
| Sustainability | BALANCE | 1.62 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.32 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 8.8% |
| Brazil | 8.3% |
See Aerobic exercise audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aerobic exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.