A data profile of the people who buy, follow and care about Aerobic exercise in Brazil — modelled from more than twelve digital signal sources. Aerobic exercise has an estimated audience of 6,523,276 people in Brazil.
Aerobic exercise has an estimated audience of 6,523,276 people in Brazil. 69.6% are female, 30.4% are male, average age 40.9. Top brand affinities: True Detective, Smart Fit, mulheres, Lojas Renner, Aerobics.
Top brand affinities include True Detective, Smart Fit, mulheres, with strongest over-indexing on True Detective (3.2× the country average).
Demographically, the Aerobic exercise audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Aerobic exercise fan in Brazil is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Aerobic exercise profile in Brazil.
69.6% are female, 30.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 40.9 |
| Estimated audience size | 6,523,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Aerobic exercise audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 8.8% |
| Brazil | 8.3% |
The strongest cross-interests of the Aerobic exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Wick 2 | Movies & TV | 6.36× | ||
| 02 | Aerobics | Sports | 5.55× | ||
| 03 | Energy bar | Food & Beverages | 5.14× | ||
| 04 | Boxing | Sports | 3.83× | ||
| 05 | Push-up | Sports | 3.60× | ||
| 06 | True Detective | Movies & TV | 3.20× | ||
| 07 | Local news | News | 3.09× | ||
| 08 | Rede Record | Movies & TV | 2.97× | ||
| 09 | Smart Fit | Sports | 2.44× | ||
| 10 | Used car | Cars & Mobility | 2.40× | ||
| 11 | Track and field | Sports | 2.23× | ||
| 12 | Personal trainer | Sports | 2.12× | ||
| 13 | Lojas Renner | Fashion & Accessoires | 2.03× | ||
| 14 | mulheres | Movies & TV | 2.02× | ||
| 15 | JusBrasil | Internet & Social Media | 1.81× | ||
| 16 | PCI Concursos | Shopping | 1.64× | ||
| 17 | Swimming | Sports | 1.58× | ||
| 18 | Skirt | Fashion & Accessoires | 1.54× | ||
| 19 | Riachuelo | Shopping | 1.52× | ||
| 20 | WebMotors | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.85× | |
| Travelling | THRILL | 2.32× | |
| Early Adopter Mentality | POWER | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Tradition | CONSERVATISM | 0.53× | |
| Spirituality | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Aerobic exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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